After nearly three decades at the forefront of Europe’s automotive events scene, Ronald van den Broek has set his sights firmly on the Middle East. The Dutch event producer — known for creating large-scale car festivals across the Netherlands, Belgium, and Germany — saw in 2023 the perfect moment to expand his passion-driven concept into a new region.   “In Europe we organize between 20 and 30 events each year,” Van den Broek explains. “But the idea of bringing that same ener