Amata Couture: Italian Elegance, Qatari Grace

Amata Couture is born from a dream to unite the soul of Italian craftsmanship with the elegance of women in Qatar. Founded by Priscilla Nangeroni, the brand is an ode to timeless femininity, where every garment is a story woven in thread, an expression of strength, and a celebration of grace.

Each creation is handcrafted in Italy by women, for women in Qatar. Behind every cut and every stitch stands the dedication of artisans who carry centuries of tradition in their hands. The result is clothing that embodies authenticity, refinement, and a quiet kind of luxury, one that empowers rather than overwhelms.

What makes Amata Couture truly unique is the way it touches every part of a woman’s life. With immediate white-glove delivery across Qatar, garments arrive ready to be worn the very same day. To complete this intimate service, the brand partners with female tailors who visit clients in their homes, taking precise measurements and offering express adjustments when needed. It is couture shaped around the woman herself, offering not just garments but an experience of care, beauty, and belonging.

Amata Couture is a promise that elegance can be lived every day. They believe that craftsmanship carries meaning, and true style begins when women create for women.

A note from the Founder

Ciao,

I’m Priscilla Nangeroni, an Italian woman with a love for beauty that tells a story, and a deep respect for the timeless art of craftsmanship.When I moved to Doha, I brought with me not just my roots, but a vision: to create a space where the elegance of Italy could meet the grace and sophistication of women in Qatar. I was inspired by the way women here express themselves, with strength, refinement, and presence. I knew I wanted to offer something that felt just as intentional. That’s how Amata Couture was born.

I don’t design these pieces. I discover them. Each garment is carefully selected from trusted Italian artisans who have spent decades perfecting their craft. Every cut, every thread, every detail speaks of excellence, tradition, and quiet luxury.

Amata Couture is my way of building a bridge between two worlds I love. It’s a curated collection for women who value quality, who feel empowered in elegance, and who understand that true style doesn’t chase trends. It carries meaning.

I’m grateful to have you on this journey with me.

Con affetto,

Priscilla NangeroniI moved to Doha, I brought with me not just my roots, but a vision: to