New Balance brings quiet confidence to Qatar with the new 204L
- Maqina Team
- Jul 26
- 2 min read
New Balance introduces the highly expected 204L sneakers to Qatar, bringing together a lifestyle model. Inspired by old school running styles from the ‘70s and 2000s, and yet exuding an understated presence, the 204L model stands out quietly.
A unique yet familiar silhouette, the 204L pulls together design elements from both past and present New Balance favorites and fuses slim structure with tech-inspired texture. Altogether, the result serves to showcase the beloved retro aesthetic, all encapsulated within a sleek, low-profile sneaker, perfect for the relaxed outfits of the summer season.
“When designing the 204L, we knew we wanted to offer a versatile, sleek sneaker while producing something new and fresh. It was a true collaborative effort working alongside our product manager, developer, and team of designers to bring this model to life. The shoe is designed to stand out from other New Balance models with this convergence of two different eras, set to be released in unique materials and colorways,” said Pierome Sar, Senior Designer at New Balance.
Despite the signature athletic style of the New Balance model, New Balance’s newest global brand ambassador and Grammy award-winning musician, Rosalía debuted the 204L sneakers in a high-fashion campaign, displaying its versatility and refinement.
Launching globally on July 30, 2025, and regionally on August 7, 2025, the 204L model will retail for QAR 599 at select New Balance stores, and will also be available on Ounass later in the month.
Product details: • Multi-piece upper with embossed overlay • Screen-printed graphics along the saddle • Distinctive outsole with 2000s-inspired strike path and 70s-influenced tread pattern • Double-stacked suede 'N' logo • Premium suede upper • EVA outsole |
