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Qatar’s Ooredoo has entered the ranks of the world’s top 10 telecom operator value creators, according to the Boston Consulting Group's (BCG) 2025 Telco Value Creators Report. The milestone is attributed to $6 billion in value creation from 2020 to 2024, representing a successful transformation driven by digital innovation and strategic positioning.   The BCG report, titled " Returns May Be Declining, but Opportunity Is Calling ," advocates for transformative growth in the telecommunications sector, despite prevailing industry challenges. According to the analysis, Ooredoo ranks 9th based on its five-year Total Shareholder Return (TSR) from 2020 to 2024, which stands at 15%. This achievement signifies a market capitalization of $10 billion. The competitive edge for six of the top ten telecom performers from emerging markets stems from regulatory conditions and investment approaches that successfully yield a Return on Invested Capital (ROIC) outpacing the Weighted Average Cost of Capital (WACC) by 60 basis points.   Nuno Gomes, Managing Director & Partner, BCG, said: "Transformations in network architectures and innovative product offerings, powered by the adoption of AI, have unlocked new pathways for significant value creation for telecom operators like Ooredoo. These advancements harness AI's potential to revolutionize the industry, marking a critical turning point for telecom providers globally to reconsider traditional operating models, considering the opportunities projected for the 2025 horizon. The findings highlight that by implementing forward-looking strategies, leading operators establish actionable frameworks for driving substantial value creation, setting a benchmark for industry success in the current competitive landscape."   The report underscores the critical necessity for telecom operators to enhance value generation through a multifaceted approach: optimizing physical and network assets, adopting new cost-efficient network architectures, and innovating with next-generation products and marketing strategies.   How GCC Telcos Are Leading the Shift AI and digital services are emerging as pivotal elements in the transformation toward smarter, more efficient enterprises. Investments by operators in automation, customer intelligence, and tailored AI solutions for enterprises underscore this pivotal shift. This is further propelled by strategic alliances with both hyperscale cloud providers and local startups, driving scalable, bespoke enterprise AI solutions. In parallel, sovereign cloud and data security initiatives are important within the GCC region. Operators are forging partnerships with global technology corporations to establish compliant, local cloud infrastructures, reinforcing data residency and sovereignty—critical components for adherence to compliance standards and the monetization of AI and analytics in regulated industries. "Telecommunications companies must move with agility and foresight, utilizing AI as a crucial catalyst for sparking innovation, enhancing operational efficiency, and deepening customer engagement. The success of operators like Ooredoo corroborates a forward-looking, innovation-centric investment approach, underlining the necessity for transformative mergers and acquisitions, along with advanced marketing strategies for the future," added David Panhans, Managing Director and Senior Partner at BCG The deployment of next-generation networks, such as 5G and Open RAN, are geared toward achieving operational efficiencies and incubating new revenue streams, including low-latency services integral to smart city and IoT frameworks. Efforts in edge computing and low-earth-orbit satellite partnerships aim to extend connectivity, granting telcos the opportunity to exploit untapped markets. Regarding monetization, the focus on enterprise modernization, the bundling of AI-driven services, and an infrastructure aligned with AI optimization are key components for maximizing the returns on investment in next-generation technologies. Further investments in next-gen network infrastructures align with the GCC's ambition to advance smart cities and achieve digital leadership. The Path Forward: A New Model for Value Creation Telecommunications operators could benefit from a proactive approach to optimizing their strategic assets. This involves the monetization of infrastructural assets and the simplification of business models. By exploring shared-models and cloud-based solutions for non-core assets like fixed-line networks and data centers, telecommunications operators can enhance efficiency. Additionally, mergers and acquisitions are pivotal in solidifying market presence and achieving operational synergies, driving industry consolidation towards increased profitability and market leadership. Cost and Capital Expenditure (CapEx) optimization remains at the heart of this transformative agenda, with AI and automation serving as principal levers. AI enables significant CapEx efficiency through infrastructural innovations such as Open RAN, which mitigates vendor lock-in and lowers associated expenditures while additional network-sharing arrangements can generate substantial annual cost savings. As 5G deployments mature, redirecting cash flows from these efficiencies to facilitate growth or shareholder dividends underscores a disciplined CapEx strategy. The development of next-generation network architecture takes center stage, featuring cloud-native systems, Open RAN, and edge computing. These technologies are essential to reducing costs, fostering technological flexibility, and enabling advanced applications for smart cities and the Internet of Things. In concert with this architectural evolution, sales and marketing strategies are undergoing a transformative shift towards AI-empowered personalization, enhancing interactions across both B2C and B2B domains. The blend of automated and human-driven sales interactions represents a hybrid model where AI-addressable inquiries streamline customer service, reserving high-value interactions for expert human engagement. AI is playing a dual role, reducing operational costs and accelerating growth, enabling personalized consumer offerings and sector-specific B2B tools. The telcos poised for superior performance are those merging these strategies: modernizing network and operational infrastructure, refining asset portfolios to concentrate on areas with the highest potential, and innovating customer engagement through data-driven insights. As per BCG's report, embracing cloud-native technologies, facilitating edge computing for IoT applications, and executing on network-sharing agreements, have clear-cut implications for the evolution of the telecom sector's operational and competitive dynamics. About Boston Consulting Group Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. #Ooredoo

Msheireb Museums, Qatar's pioneering heritage destination within Msheireb Downtown Doha, announces the launch of its 2025 Summer Programme under the inspiring theme "Your Creative Journey Begins Here.”   This comprehensive cultural initiative, running throughout July and August, builds on Msheireb Museums' award-winning approach to heritage education by reimagining the historic houses into interactive spaces for creative learning and cultural exchange.                     In line with the 27 th International Council of Museums (ICOM) General Conference theme, “The Future of Museums in Rapidly Changing Communities,” this year’s summer programme builds on Msheireb Museums' internationally recognised storytelling methodology. It invites young participants aged 6-16+ to engage with Qatar's rich cultural narrative through innovative workshops which brings together art, technology, Artificial Intelligence (AI), heritage, and design through specially curated sessions.   Strategic Partnerships Enhancing Cultural Education   The programme reflects Msheireb Museums' approach to joint initiatives through partnerships with distinguished institutions.   Virginia Commonwealth University School of the Arts Qatar (VCUarts Qatar) partners with Doha Design District (DDD) to deliver specialised design and artistic workshops, that draw on local heritage and reinterpret it through a contemporary lens. Participants will explore traditional Qatari spatial concepts, patterns, and calligraphy, using architecture, tile painting, and script as mediums for creative expression.   Complementing these are technology-driven workshops by CamelCode, where participants will engage with robotics, game design, and digital media to reimagine cultural narratives. From reinterpreting artefacts through robotics to developing memory-based digital experiences, the workshops invite young learners to examine how tradition can inform future innovation.   Meanwhile, Life Skills Hub ensures inclusive cultural access through the Inclusive Discovery Outing Camp, providing specially designed inclusive experiences for children and young adults with diverse learning needs. The camp includes arts-based activities, physical games, water play, and weekly themed outings. Each activity is designed to support sensory engagement, creativity, and social interaction in a supportive and accessible setting.   "Our summer programme embodies Msheireb Museums' philosophy of making heritage accessible and relevant to future generations," said Fatma Al Mansouri, Education Manager at Msheireb Museums. "Through our distinguished partnerships with VCUarts Qatar, DDD, Camel Code, Life Skills Hub, we’re turning Msheireb Museums into a laboratory for innovation, where young creatives engage with Qatar’s past while shaping new ideas for the future.”   The programme takes place within the museums' meticulously restored heritage houses – each offering authentic cultural environments that have earned international recognition, including the prestigious International Committee for Education and Cultural Action's "Best Educational Practice Programme" award. #MsheirebMuseums

Msheireb Properties, Qatar's leading sustainable real estate developer, has won two awards at the Luxury Lifestyle Awards 2025. The company received the "Best Luxury Residential Development" award for the Msheireb Townhouse project and the "Best Luxury Sustainable Resort Development" award for Zulal Wellness Resort by Chiva-Som.   The Luxury Lifestyle Awards is an initiative that honours companies and brands in sectors that deliver luxury lifestyle experiences. The initiative has assessed over 5,000 products and services across 400 categories in more than 100 countries.   These achievements add to Msheireb's record of awards garnered during the first half of this year, reinforcing Qatar's position in luxury and sustainable real estate development.   Msheireb Properties CEO Eng. Ali Al Kuwari commented on this achievement: "We are proud of this international recognition from the Luxury Lifestyle Awards. The Msheireb Townhouse project and Zulal Wellness Resort by Chiva-Som combine heritage and innovation, drawing inspiration from our cultural roots while integrating sustainable design and advanced technology. These awards confirm our efforts in developing projects that preserve cultural identity and meet modern living standards."   Excellence in Luxury Residential Design   Msheireb Townhouse embodies a blend of traditional Qatari architecture and contemporary design. Organised in compact clusters with shared central gardens, each home includes a private majlis, smart-home systems, and spacious living areas. The development provides residents with an environment that respects cultural traditions while meeting contemporary needs.   The residential units incorporate environmental design features. Five townhouse buildings in Msheireb have achieved LEED Gold certification, including passive cooling techniques through optimal building orientation, high-performance insulation materials, and heat-isolating glass to reduce energy consumption. Water conservation measures include efficient irrigation systems and drought-resistant native landscaping, while rooftop solar panels contribute to renewable energy generation.   Integration with Smart Infrastructure   The Msheireb Townhouse buildings integrate with the smart city infrastructure of Msheireb Downtown Doha. The city operates with over 650,000 Internet of Things (IoT) devices and is supported by more than 5,000 Wi-Fi points. Residents benefit from high-speed fibre-optic connectivity and access to a digital platform that simplifies residential unit management and enhances daily living through online services and real-time support.   This recognition adds to the collection of awards for Msheireb Townhouse, including the International Property Awards Arabia & Africa 2019, winning in the Best Architecture category for Multiple Residence projects.   Leadership in Sustainable Health Tourism   Zulal Wellness Resort by Chiva-Som is a destination in Qatar that integrates Traditional Arabic and Islamic Medicine (TAIM) with a comprehensive approach to health and wellness. The resort is managed by the Thai Chiva-Som chain and provides a coastal retreat in northern Qatar.   The resort bases its therapeutic approach on Traditional Arabic and Islamic Medicine derived from Ibn Sina's "Canon of Medicine." The resort offers personalised treatment programmes including specialised nutrition, natural therapies, and healthy lifestyle guidance. #MsheirebProperties

“We always say that inspiration for a motor car commission can be found anywhere, and after more than two decades, our clients constantly prove how true this is. This stunning Phantom Dentelle, commissioned through Private Office Dubai, is an homage to the exquisite handmade lace used in some of the world’s leading haute couture ateliers. Using the medium of embroidery, we translated this delicate material into our pinnacle product, which, in its uniqueness, beauty and craftsmanship, can be regarded as an authentic expression of haute couture.” Michelle Lusby, Private Office Dubai Designer, Rolls-Royce Motor Cars Rolls-Royce presents a one-of-one Phantom Dentelle, commissioned by a Middle Eastern client as a gift for their father. This deeply personal project was curated through the marque’s Private Office Dubai. The inspiration for this subtle and elegant commission was a piece of couture lace. The fabric – delicate lace   crafted using a rare ‘Leavers loom’ – featured three-dimensional floral elements and soft pearl-like details. Its intricate textures and gentle palette formed the creative foundation for both the interior and exterior treatment. INTERIOR SUITE: EXQUISITE EMBROIDERY INSPIRED BY LACE Unique to Phantom, the Gallery runs the full width of the motor car’s fascia and is specifically designed to display a Bespoke artwork. For this one-of-one Phantom, Bespoke designers created a floral composition inspired by couture lace. The embroidery layers multiple stitch techniques, thread densities and tonal blends – including Rose Gold, Sunrise and Oatmeal – to evoke the textures of petals, ferns and lacework. A filigree lace-like base is formed using a triple-run stitch, creating a fine mesh structure. Over this, satin stitch shapes the floral elements with a soft, silk-like sheen, while raised accents echo the original pearl details, catching the light with subtle depth. In total, the piece is made up of more than 160,000 stitches. The Waterfall section between the rear seats continues the floral theme with a delicate embroidery echoing the botanical detail in the Gallery design and comprising around 70,000 stitches. The speaker grilles are finished in Rose Gold, subtly complementing the embroidery tones. “The embroidery detailing in the Gallery and rear Waterfall is incredibly complex and designed to capture the soft lustre of pearls. It catches the light as you move around the motor car – or as the sunlight shifts while driving – like the shimmer of a couture gown under flashbulbs on the red carpet. It brings a remarkable sense of movement and theatre to something entirely still.” Brienny Dudley, Interior Trim Centre, Rolls-Royce Motor Cars The interior is completed with Sunrise and Grace White leathers, embroidered ‘RR’ monograms on the front and rear headrests, and Piano White veneer. EXTERIOR COACHWORK: A BESPOKE HUE AND HAND-PAINTED FLOURISH Phantom Dentelle’s exterior is presented in a two-tone Bespoke finish. The lower body is finished in Crystal over Arctic White; the upper body in Crystal over Palais Nemasker Dawn – a colour reserved for the commissioning client’s exclusive use. The double coachline is rendered in Sunrise and resolves with a hand-painted motif depicting a leafy branch with pearl ‘berries’, reflecting the artwork theme inside. The motor car rides on 22” Fully Polished Disc wheels with body-coloured centres and Arctic White centre pinstripes. The polished Pantheon Grille is crowned with the Spirit of Ecstasy mascot in Rose Gold; the same precious metal is used for the Bespoke engraved treadplates. PHANTOM DENTELLE: A PRIVATE OFFICE DUBAI COMMISSION Phantom Dentelle was personally commissioned by the client through Rolls-Royce Private Office Dubai. This invitation-only space brings the Home of Rolls-Royce to clients across the region. At Private Office Dubai, clients have direct, personal access to a Rolls-Royce Bespoke designer and a Client Experience Manager, with whom they can view, discuss, and commission their Bespoke masterpiece in the seclusion and comfort afforded them by the Private Office. #ROLLSROYCE #ONEOFONE #PHANTOMDENTELLE

Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme. This collaboration will allow Privilege Club members to enjoy tailored wellness experiences, seamless bookings, and special rewards when using their linked payment cards at Zulal Wellness Resort. Privilege Club members visiting Zulal Wellness Resort can now collect one Avios for every four QAR spent with their liked payment cards.   Through this innovative programme, Qatar Airways Privilege Club members will gain access to curated wellness packages, and bespoke retreats rooted in Traditional Arabic and Islamic Medicine (TAIM)— designed to enhance their journey toward holistic well-being. The initiative underscores Zulal Wellness Resort’s commitment to providing world-class wellness experiences enhanced by seamless rewards integration through Card-Linked Offers.   Commenting on the partnership,  Ammar Samad, General Manager of Zulal Wellness Resort, said:  "We are thrilled to partner with Qatar Airways Privilege Club, a globally recognized loyalty programme, to bring exclusive wellness benefits to its esteemed members. At Zulal, we believe in the transformative power of well-being, and this collaboration allows us to extend our signature hospitality to a wider audience. Together, we aim to inspire a healthier, more balanced lifestyle for travelers and residents alike."   The Card-Linked Offers programme is part of Zulal Wellness Resort’s ongoing efforts to integrate luxury wellness with seamless customer experiences. Privilege Club members can now enjoy effortless rewards while indulging in Zulal’s personalised wellness programmes.   The Card-Linked Offers programme, launched in 2023, integrated Avios in members’ everyday spends. Payment cardholders – including cards registered in Apple Pay, Google Pay or Samsung Pay – are able to link their cards to their Privilege Club accounts. This enables them to collect and spend Avios on everyday purchases at a wide range of retail and lifestyle partners.   To link your card please visit: clo.qatarairways.com   For more information or reservations, please email Zulal Wellness Resort by Chiva-Som at   reservations@zulal.com , call/WhatsApp +974 4477 6555 or visit   www.zulal.com . #ZULALWELLNESSRESORT

The new Ferrari Amalfi, a front-mid-engine V8 2+ coupé that replaces the Ferrari Roma in the Prancing Horse line-up, was unveiled. The Ferrari Amalfi redefines the concept of contemporary sportiness, combining high performance, versatility, and refined aesthetics. Designed for those who want to enjoy sporty driving without sacrificing comfort and style, the Ferrari Amalfi stands out for its unprecedented balance between adrenaline and everyday usability. The car’s design stems from a fluid and minimalist approach, with sculpted volumes and clean surfaces that express modernity and dynamism. The front is dominated by a large air intake and a long, sculpted bonnet housing the 640 cv turbo V8 engine. At the rear, the integrated active spoiler contributes to high-speed stability, while forged wheels and carbon fibre details complete a sporty and sophisticated aesthetic. Inside, the cabin adopts a dual-cockpit layout, with a new steering wheel featuring physical buttons and the return of the iconic start button. The integrated central display and ergonomic controls ensure intuitive interaction with the car, even during dynamic driving. Extensive use of carbon fibre and contrasting stitching adds a touch of exclusivity, while the 2+ configuration allows the rear seats to be used to significantly increase the car’s practicality, enhancing cargo capacity and allowing trips with children. At the heart of the Ferrari Amalfi is an evolved twin-turbo V8 derived from the award-winning F154 family, capable of delivering 640 cv thanks to new turbocharging calibrations. The highly acclaimed eight-speed dual-clutch transmission ensures fast and smooth gear changes. Performance is outstanding: 0–100 km/h in 3.3 seconds, 0–200 km/h in 9.0 seconds, with a power-to-weight ratio of 2.29 kg/hp, the best in its class. Driving dynamics have been refined with the introduction of the brake-by-wire system, the ‘ABS Evo’ controller designed for all surfaces and conditions, and a recalibrated steering box for even more precise and progressive response. Active aerodynamics, with the new integrated rear mobile wing, ensure stability in all driving conditions and Manettino positions, helping to maximize dynamic performance. The Ferrari Amalfi incorporates the latest technological solutions from the Ferrari range: the infotainment system is fully connected, with Apple CarPlay® and Android Auto® as standard, paired with wireless smartphone charging. The new steering wheel, digital instrument cluster, and 10.25” horizontal central display offers an advanced human-machine interface designed to engage both driver and passenger. Among the features available on request is the addition of the front lifter system usable up to 35 km/h, allowing the car to easily overcome urban obstacles by raising it by up to 40 mm. Completing the onboard experience, the optional Burmester® premium audio system offers an immersive sound environment, designed to accompany every journey with quality and detail. The Ferrari Amalfi is aimed at those seeking a car that combines elegance and performance, emotion and functionality. A model that interprets the Ferrari sporting spirit in a modern key, offering a driving experience without compromise, in any context. #FERRARIAMALFI

Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, in collaboration with Al Majed Group – IWC, proudly hosted an exclusive screening of the newly released F1: The Movie  at Novo cinemas and Novo 7 Star cinemas at Place Vendôme Mall in Lusail. The private event reflects NBK Automobiles’ commitment to engaging with the local community and offering unique experiences to its clientele. Guests included VIP customers, media representatives, and prominent influencers, all of whom enjoyed the premiere in an immersive and upscale setting. Enhancing the cinematic atmosphere, NBK Automobiles showcased a selection of Mercedes-Benz accessories and the striking Mercedes-AMG GT63, a high-performance sports car closely resembling the limited-edition Mercedes-AMG GT63 APXGP featured in the film. Produced by Apple Original Films and distributed by Warner Bros. Pictures, F1: The Movie marks a significant collaboration with Mercedes-AMG, whose vehicles and engineering expertise play a central role in the film. Mercedes-AMG provided cars for both on-screen use and behind-the-scenes support, particularly for the fictional APXGP racing team. The film also features appearances by drivers from the Mercedes-AMG PETRONAS Formula One Team and introduces a special edition Mercedes-AMG GT63 APXGP as a tribute to the project. Directed by Joseph Kosinski, best known for ‘Top Gun: Maverick’, and produced by Jerry Bruckheimer and Formula 1 champion Lewis Hamilton, who also serves as a consultant on the film to ensure authenticity in its depiction of the sport. The film stars Brad Pitt as Sonny Hayes, a former Formula 1 driver who returns to the grid to mentor Joshua Pearce, a rising rookie played by Damson Idris. Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG. #NBK #IWC #F1

Auto Class cars, the authorized general distributor of Maxus in Qatar, launched a special summer offer on the MAXUS D60 and D90 max SUVs, allowing customers to enjoy the maximum driving pleasure and beat the heat. The vehicles are available at Auto Class Cars, the authorized general distributor of Maxus in Qatar, in its showroom on Salwa Road in Doha. Valid until 31 July 2025, the offer allows customers to buy the Maxus D60 at a starting price of QAR 59,000 with 5 years warranty or 130,000 km, and the Maxus D90 Max at a starting price of QAR 115,000 with 5 years warranty or 200,000 km (whatever comes first). The special offer allows new buyers to leverage a package of benefits including free registration and comprehensive insurance for the first year, and free window tinting. The Maxus vehicles can be purchased with 10% down payment and the option of inhouse financing with special rate interest through NBK Financial Services (Terms and conditions apply). Maxus D90 Max With Maximum torque up to 500 Nm and a maximum power of 160 kW, the Maxus D90 Max is equipped with 2.0L Turbo Petrol Engine that gives powerful performance of 247 HP . The 8-speed ZF transmission in the Maxus D90 Max both, increasing fuel efficiency by over 10 percent and delivering smoother acceleration and ride with improving fuel efficiency and enhancing performance. This precision-engineered transmission shifts through all 8 gears quickly and efficiently, promising a comfortable and responsive driving experience. The vehicle is an off-road warrior that conquer any terrain. It is equipped with the new ATS2.0 all-terrain system offering adaptability to 10 fixed terrain modes and 2 combination modes for unrivaled off-road performance. Utilize the "Differential locks" feature for enhanced traction and the creep mode to maintain precise control on non-paved roads. With a unique and attractive design that combines SUVs and off-road vehicles, the Maxus D90 Max offers a different and modern driving experience. The unique compact design allows you to experience all terrain while providing a smooth ride on normal roads. Striking led hi-tech headlights are sharp eyes that make the car head look more sporty, and farther irradiation distance, low power and heat, energy saving and environmental protection, and long service life. The LED taillights in the Maxus D90 Max feature a modern design combined with a sporty character that extends along the rear fascia of the car, providing bright and clear lighting.     Maxus D60 MAXUS D60 is a new SUV launched by SAIC-MAXUS, positioned in a medium-sized SUV and offers 7-seat layout. The D60 made its global debut with a  1.5-liter turbocharged engine  mated to a seven-speed DCT under its hood. This setup generates a decent  159hp  and  250Nm  of torque. Its massive octagonal grille up front features a honeycomb-like design. This is flanked by aggressive-looking swept-back headlamps as well as a pair of sporty fog lamps The D60 also gets a large 8-inch infotainment display up front, complemented by a 12.3-inch full LCD digital instrument panel. As a mid-sized SUV for family, it considers more on practicality in the interior design. A large area of soft material is used above the center console to highlight the good texture. Formerly known as Leyland DAF Vans (LDV), Maxus is part of Shanghai Automotive Industry Corporation (SAIC); it is among the most respected companies producing light passenger and cargo vehicles. It embodies a century of experience and unmatched technical prowess in commercial vehicle development. The full range of Maxus vehicles are available now in Auto Class Showroom on Salwa road. #MaxusD60 #Maxus D90

The Mitsubishi Montero Sport shines with its design, performance and durability, always making it the ideal car for all road conditions and. The Montero Sport and wide range of Mitsubishi models are obtainable at Qatar Automobiles Company, the authorized general distributor of Mitsubishi Motors in Qatar, at its showroom on Salwa road.   The Montero Sport has an updated look that features the Dynamic Shield front grill, enhanced front bumper design and LED and fog lights to give the car more tough yet smooth and modern look. On the back, the layout of rear lamps was changed, signal lights and brake lights’ positions have been switched, with a spoiler out back adding a smoked finish in order to give the car a more sophisticated look.   Engine and Performance The Montero Sport is equipped with 3.0-LITER V6 MIVEC engine. The high-displacement V6 engine supplies strong acceleration even when carrying heavy loads or traveling uphill. Thanks to the 8-speed automatic transmission – First from Mitsubishi Motors – improved fuel efficiency coupled with smoother, more luxurious drive is easily achieved. Built for maximum stability and traction, the rugged frame and aerodynamically contoured body contribute to solid handling and stable highway performance. Reliable 4WD traction combines with an advanced suspension to keep the vehicle in touch with surface conditions to stay in firm control. Using the drive mode selector dial, drivers can easily switch between 2WD (2H) and 4WD (4H, 4HLc, 4LLc), while they can Improve traction when driving off road by entering the GRAVEL, MUD/SNOW, SAND or ROCK modes. The Hill Descent Control (HDC) mode selector activates the HDC, which automatically applies the brakes to maintain current speed when traveling downhill, allowing drivers to concentrate on steering and the road ahead without having to manually apply the brakes. Active Stability & Traction Control independently regulates braking force to the wheels during cornering to help maintain excellent vehicle stability when needed. It also optimizes traction to prevent loss of torque whenever wheel spin is detected by controlling engine output and applying brake force to the spinning wheels.   When starting on a steep slope, Hill Start Assist (HSA) helps prevent from rolling backwards when the brake is released by maintaining the braking force for up to two seconds until the accelerator is applied. Because challenges come in all shapes and sizes, this model is designed to climb up, over, around and through the toughest terrain.   Safety The Montero Sport enjoys plenty of safety features that ensure utmost safety of the driver and passengers. The features include, Forward Collision Mitigation system [FCM], which helps prevent a frontal collision or reduces damage in the event that a collision unavoidable.   Adaptive Cruise Control [ACC] maintains a set distance between the vehicle and the car ahead via a radar. The technology reduces driver stress during slow traffic on highways.   The Blind Spot Warning system [BSW] and Lane Change Assist [LCA] features utilize radar sensors placed on the rear bumper to detect vehicles on the rear, left and right blind spots. To further enhance safety, the sensing range has been expanded to better detect the danger of collision with other vehicles during lane changes.   Ultrasonic misacceleration Mitigation System [UMS] helps prevent collisions while parking, a buzzer sounds and a warning display if front or rear sensors detect a nearby obstacle. Whereas Multi Around Monitor allows the views from cameras mounted on the front, rear and sides of the vehicle (including a bird’s-eye view) to be displayed in various combinations to reveal what is in blind spots and help the driver park more safely.   Collision safety performance is significantly enhanced by Mitsubishi Motors’ RISE (Reinforced Impact Safety Evolution) body, which efficiently absorbs energy and maintains high cabin integrity in the event of a collision. The body is extremely sturdy and lightweight, due to the generous use of high tensile strength steel plates that also contribute to a high level of collision safety.   The Montero Sport enjoys seven SRS airbags to help protect the driver and passengers by absorbing the force of impact in the event of a collision. The system includes front airbags, front side airbags, curtain airbags (including third-row curtain airbags in the 7-seater) and a driver’s knee airbag.   Utility and interior From elegant leather seats with dual layered cushioning and relaxing spaciousness, to small details including flat accent grips, double-stitched PVC door grips, two-tone black power window switch panels and large single-stitched soft ornaments and decorations, the cabin will awe everybody on board.   The Montero Sport enjoys several utility updates in the cabin. A first for a Mitsubishi vehicle, the large 8-inch color LCD meter cluster is easy to read and enhances the prestigious and advanced look and feel of the cockpit. In addition to the 8-inch touchscreen infotainment system, HVAC controls have been updated, and AC power outlet at the rear console for charging gadgets / phones has been added.   The enhanced Smartphone-link Display Audio (SDA) with advanced connectivity helps drivers find new places while staying entertained on the go. The large 8-inch touch screen allows the driver to easily operate music playback via USB or Bluetooth, and calls are made with voice actions. The power tailgate offers a host of convenient functions with the Keyless Operation System. #Mitsubishi #MitsubishiMonteroSport

As Qatar continues to position itself as a hub for innovation, infrastructure, and economic diversification, the demand for reliable, high-performance commercial vehicles has never been greater. At the forefront of meeting this demand is Qatar Automobiles Company (QAC), the authorized distributor of Mitsubishi FUSO in Qatar. With a legacy of excellence, innovation, and customer commitment, Mitsubishi FUSO is empowering key sectors across the country, fueling development in hospitality, construction, education, and transportation. FUSO is the leading Japanese brand across many markets, known for its track record of technological innovations and high customer satisfaction based on the lowest total cost of ownership. The FUSO brand is known for its trusted quality, economic efficiency, solid and functional design and committed services. In Qatar, these vehicles are not just tools, they are essential partners in progress, helping companies and institutions achieve their goals with confidence, performance, and sustainability. A Trusted Partner for Qatar’s Development Qatar Automobiles Company, part of Nasser Bin Khaled Group (NBK), has built a strong reputation as a trusted provider of commercial mobility solutions. Through its exclusive partnership with Mitsubishi FUSO, QAC offers vehicles tailored to the specific needs of the Qatari market. These vehicles are not only built to withstand the region’s demanding climate and terrain but also provide maximum efficiency and durability in high-performance environments. FUSO trucks are available in various sizes and models, from short and long wheelbases to suit different business needs, to standard or double-cab options that provide comfortable space for transporting staff and workers. Whether navigating the urban logistics challenges of Qatar, operating within expansive construction sites, or serving educational campuses and luxury resorts, FUSO vehicles deliver unmatched reliability and value. Serving the Pillars of the Economy With Qatar's growing reputation as a world-class destination for tourism, business events, and global sporting competitions, the hospitality and commercial industry plays a crucial role in the country’s economic diversification. FUSO’s light-duty trucks, particularly the Canter, are widely adopted by hotels, catering companies, and logistics providers supporting the hospitality sector. These vehicles are ideal for transporting food, linens, equipment, and guests’ luggage efficiently between facilities, all while offering excellent maneuverability in urban settings and around resort complexes.   Chillers in the Mitsubishi Fuso Canter offer significant benefits, especially for businesses involved in transporting perishable goods. These cooling units help maintain a consistent, low temperature within the cargo area, ensuring that products such as food, pharmaceuticals, or flowers remain fresh and safe during transit. By reducing spoilage and extending the shelf life of sensitive goods, chillers enhance product quality and reliability in the supply chain. Additionally, modern chiller systems are energy-efficient and designed to integrate seamlessly with the Canter’s compact yet durable build, making them ideal for urban deliveries and long-distance transport alike. Commitment to Quality, Safety, and Service In an era of fast-paced logistics and 24/7 service expectations, transport companies need fleet solutions that are efficient, low-maintenance, and ready for the long haul. Qatar Automobiles Company takes pride in offering more than just vehicles, it offers comprehensive mobility solutions. QAC ensures these vehicles are backed by strong after-sales service, 24/7 support, and genuine spare parts, allowing transportation companies to maximize uptime and minimize total cost of ownership. Through its state-of-the-art service centers and fully equipped parts warehouses, QAC ensures that FUSO owners receive prompt and professional support at every stage of the vehicle lifecycle. QAC supports clients with tailored fleet packages, maintenance contracts, and driver training programs to ensure long-term performance and safety. The company’s team of trained technicians, mobile service units, and customer care specialists are available to address both routine maintenance and emergency service calls—ensuring minimal disruption to daily operations. Built for Qatar, Backed by Global Expertise All FUSO vehicles distributed by QAC are designed to perform reliably in Qatar’s demanding climate. From intense summer heat to high-sand environments, these trucks are engineered with reinforced cooling systems, durable chassis, and corrosion-resistant components. Driving Forward Together As Qatar enters a new phase of economic growth—fueled by its National Vision 2030 and global engagement, FUSO stands ready to support the journey. By delivering high-quality vehicles tailored to the needs of key industries, and by backing them with world-class service, Qatar Automobiles Company continues to be a catalyst for mobility, productivity, and sustainability. From luxury hotels and school campuses to job sites and logistics hubs, QAC is not only supplying the best FUSO vehicles, but also helping Qatar move forward, one mile at a time. #FUSO

Msheireb Museums and Sidra Medicine presented the third session of the 2025 Science Café series at Bin Jelmood House. Titled " The Promise of AI in Precision Medicine: A Healthcare Revolution in Qatar ," the session brought together leading experts to explore how artificial intelligence is transforming healthcare delivery in Qatar.   The Science Café session examined cutting-edge developments in AI-assisted medicine, including machine learning applications in diagnostics, personalised treatment protocols, and the ethical considerations of implementing AI in healthcare settings. Discussions highlighted Qatar's pioneering efforts in integrating AI technologies with genomic medicine and digital health solutions.   Prof. Khalid Fakhro, Chief Research Officer at Sidra Medicine, said: "Qatar's investment in AI-driven precision medicine positions the country as an early adopter of global healthcare innovation. Through our ongoing efforts with disease cohorts and our collaborative research networks, Sidra Medicine is building comprehensive datasets that, when combined with AI, unlock unprecedented insights into disease mechanisms and treatment responses. This Science Café session demonstrated how these technologies are already improving patient care and will continue to transform precision medicine in the years ahead."   Abdulla Al Naama, General Manager of Msheireb Museums, said: "Science Café continues to serve as a vital bridge between scientific innovation and public understanding. By hosting discussions on transformative technologies like AI in medicine, Msheireb Museums fulfils its mission of fostering dialogue about progress while maintaining our connection to humanity. These conversations are essential for ensuring that technological advancement serves the broader community."   The session featured speakers and a panel session with Dr. Muneera Al-Qahtani, Senior Research Associate from Qatar Environment and Energy Research Institute; Dr. Mitch Stotland, Vice Chair of Surgery and Founder of the AI and Medicine Conference series at Sidra Medicine; Dr. Madeeha Kamal, Acting Division Chief of Adolescent Medicine at Sidra Medicine; Dr. Amr Metwally, Asst. Executive Director at Hamad Medical Corporation’s Itqan Clinical Simulation and Innovation Center; and Dr. Yosra Mekki a recent graduate from Qatar University’s College of Medicine.   Dr Sahar Da'as, Research Manager at Sidra Medicine and founder of the Science Café series, said: "The integration of AI in precision medicine represents a paradigm shift in how we approach precision medicine and healthcare. At Sidra Medicine, we are witnessing firsthand how machine learning algorithms can analyse vast genomic datasets to predict disease patterns, optimise treatment pathways, and deliver truly personalised care. This session showcased Qatar's leadership in harnessing AI to revolutionise patient care and outcomes."   Exhibitors from Vraxa, Biotech Medical, Avey and SaVest, specialising in AI, virtual reality and advanced medical technologies, were also present to showcase the latest advancements in the application of AI in healthcare and precision medicine.   The 2025 Science Café series continues to align with Qatar Foundation’s mission to advance knowledge and community awareness. The series provides a platform for public engagement with cutting-edge scientific developments, fostering dialogue between researchers, clinicians, and the community. For more information about Science Café and to register for upcoming sessions, please visit www.sidra.org . #MsheirebMuseums #SidraMedicine

Thales, a global technology leader in the defence, aerospace, cybersecurity and digital solutions markets, and Qatar Airways, a multiple award-winning airline recently voted the ‘World’s Best Airline’ by Skytrax in 2025, have signed a Memorandum of Agreement (MoA) to support Qatar Airways’ strategic fleet growth plan announced last month. This agreement sets the course for future inflight entertainment (IFE) innovations to support Qatar Airways’ digital transformation journey, giving the airline access to the most innovative technologies. In addition, this MoA covers the opportunities for development of a dedicated IFE service and maintenance center based in Doha, Qatar . The mission of this local Thales facility is to provide rapid access to services such as repair, spare distribution, technical assistance and turnkey maintenance for the full range of Thales IFE products on Qatar’s growing new fleet. The state-of-the-art facility will be designed to ensure the highest standards of operational efficiency. The purpose of this MoA is to support Qatar Airways’ growth and the expansion of its new fleet. It builds on a strong and long-standing relationship between the two companies. Over the years, Thales has been Qatar Airways’ trusted IFE provider for several aircraft platforms, including their Boeing 787-8 Dreamliner, and Airbus A350 and A380 aircraft. This partnership was recently expanded to include Qatar Airways’ new A321 NX fleet, which will be equipped with Thales’ award-winning FlytEDGE cloud-native IFE solution . In alignment with Qatar Vision 2030, this partnership will help drive industry-leading innovations and contribute to the growth of the local aerospace and MRO (Maintenance, Repair and Operations) ecosystem by bringing high-skilled jobs to the country. Qatar Airways Chief MRO Officer, Eng. Ali Al Saadi said: “We are pleased to witness the continued advancement of our collaboration with Thales. As we strive to maintain the highest standards in aviation technology and operational excellence, it is imperative that we remain at the forefront of innovation. Our partnership with Thales reinforces this ambition and supports our ongoing commitment to delivering industry-leading solutions.” Yannick Assouad, Executive Vice-President, Avionics, Thales said “We are pleased to grow our partnership with Qatar Airways. This MOA highlights, once again, our mutual dedication to innovative technologies and the highest standards of operational excellence. It paves the way for a local service hub and growing expertise in Doha, bolstering the airline’s future growth ambitions.” #QatarAirways