The Baikingu Brunch is back by popular demand. Starting on Friday, 19th September, Zuma Doha at Maha Island is delighted to reintroduce its celebrated Baikingu Brunch. This relaunch invites guests to once again experience the vibrant, celebratory spirit of Zuma through its signature contemporary Japanese cuisine. The Baikingu Brunch features classic dishes and live stations specialising in fresh sushi and robata. Guests can enjoy favourites like the renowned black cod and spicy beef tenderloin, along with a selection of fresh nigiri and sashimi. A variety of hot and cold options are available, and the menu is inclusive with vegetarian choices. A vibrant and high-energy atmosphere, complete with a live DJ, makes this the perfect Friday afternoon escape for friends, couples, and families. The brunch is served from 1:00 PM to 4:00 PM, and guests can choose to dine in the main restaurant or on the outdoor terrace with its stunning views. Three thoughtfully curated packages are available: Kitsu (QAR 425): Includes soft drinks and signature mocktails. Kowaku (QAR 550): Includes the sommelier's selection of premium sips and signature creations. Kyasha (QAR 650): Includes Italian sparkling, along with the sommelier’s selection of premium sips and signature creations. A children’s package is also available: Kodomo (QAR 200): A special package for children aged 4-12. For more information and to make reservations, please visit the Zuma Doha website: weekend brunch in Al maha Island, Doha. Zuma’s award-winning baikingu brunch now in Doha or call: +974 44971666 #ZUMA #DOHA

The future Audi F1 Team and adidas are announcing a multi-year partnership that will see the German sporting goods manufacturer become the team’s official apparel partner. The collection, which will be released before the start of the 2026 season, aims to combine stylish designs, which impress thanks to their clarity and precision, together with cutting-edge technology. As part of the partnership, adidas and the future Audi F1 Team are working closely together to develop a comprehensive collection of high-performance equipment – fulfilling specific requirements – for the drivers, mechanics, engineers, and other team members at the track. The common goal is to create functional products that provide the team with the best possible support for their daily work and promote peak output. In a sport that thrives on continuous progress, the collection also sets new trends in motorsport culture – characterized by state-of-the-art adidas technology and a fresh, innovative approach for the paddock and beyond. As fans are at the heart of this partnership, adidas and the future Audi F1 Team have embraced their passion for the sport from the very beginning, shaping a collaboration that goes beyond the mere development of apparel. United by a shared cultural passion for sports and innovation and emotional design, the two brands will launch an exclusive product line of apparel, footwear, and accessories worldwide — even before the first race — giving fans the opportunity to show their solidarity with the team. Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG:  “adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands.” The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. “The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration.” Bjørn Gulden, CEO of adidas:  “We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!” Jonathan Wheatley, Team Principal of the future Audi F1 Team: “This partnership brings together two iconic brands – the four rings and the three stripes – on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team. With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most. Beyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence. Together, we will create bold brand activations and groundbreaking experiences. #Audi #Formula1

Saleh Al Hamad Al Mana Co., the exclusive agent for Nissan in Qatar , announces the successful delivery of the all-new Nissan Magnite 2025 to Al Sulaiman Rent-A-Car. This strategic fleet partnership sets a new standard for vehicle rental services in the country, further reinforcing Saleh Al Hamad Al Mana’s commitment to supporting enterprise clients and advancing innovative transportation solutions in the market. Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co.,  commented, “We are proud to deliver a fleet of brand-new 2025 Nissan Magnite vehicles to Al Sulaiman Car Rental, a partnership that further strengthens our collaboration and enhances the reputation of the Magnite as a leading crossover in Qatar. The Nissan Magnite has been designed to exceed expectations with its bold styling, advanced safety systems, and smart connectivity features, making it the perfect choice to meet the needs of today’s new generation of renters.” He added, “Our commitment to excellence ensures that our customers continue to enjoy vehicles that are reliable, stylish, and economical, providing them with a superior driving experience across every journey in Qatar.” PRABIN BALAN, Head of Sales & Marketing at Al Sulaiman Rent-A-Car , stated, "At Al Sulaiman Rent-A-Car, our mission is to set new benchmarks in mobility excellence and customer satisfaction. The strategic addition of  Nissan Magnite 2025 vehicles to our fleet enhances our ability to deliver unmatched value with vehicles that meet the evolving expectations of our corporate and individual clients. We look forward to providing seamless experiences with vehicles that blend efficiency, style, and safety—qualities our customers trust.”   Nissan Magnite 2025: Fleet Advantage and Customer Value Launched in Qatar in March 2025, the Nissan Magnite 2025 is designed to offer renters next-generation safety, digital convenience, and robust performance. Saleh Al Hamad Al Mana Co. is proud to supply Al Sulaiman Rent-A-Car with vehicles that blend premium comfort and versatility, ensuring their diverse clientele enjoys the best of Nissan’s engineering and design. The Magnite’s exceptional fuel economy from the advanced HRA0 1.0-liter turbocharged engine delivering 100 PS and 152 Nm of torque significantly reduces fleet operational costs and extends service intervals, maximizing profitability for rental companies. The comprehensive safety suite, including Around-View Monitor for enhanced parking assistance, ABS with Vehicle Dynamic Control (VDC) for superior road handling, six strategically positioned airbags, and ISOFIX child seat mounts, provides fleet managers with complete confidence in customer safety while minimizing liability risks and insurance costs. The vehicle excels in comfort and convenience with its spacious cabin featuring MODURE quilted seats with Heat Guard technology specifically designed for Qatar's climate, ensuring pleasant journeys regardless of weather conditions. The intuitive 8-inch touchscreen infotainment system with wireless Apple CarPlay™ and Android Auto™ allows seamless connectivity, while practical features like remote engine start, cooled glovebox, and multi-colour ambient lighting enhance the rental experience. The flexible cargo space of 336 litres expanding to 690 litres with folded rear seats accommodates everything from business luggage to family vacation gear, making it ideal for diverse rental scenarios from airport transfers to weekend adventures. Additional convenience features like the 7-inch digital instrument cluster, air ionizer, and auto headlamps ensure every customer enjoys a modern, comfortable, and stress-free driving experience throughout their rental period. Saleh Al Hamad Al Mana Co. values longstanding collaborations, with Al Sulaiman Rent-A-Car representing a trusted partner in Qatar’s competitive car rental sector. The latest delivery underscores the companies’ shared commitment to driving market growth and delivering quality, reliability, and innovation to all sectors—including corporates, government, and the tourism industry. Al Sulaiman Rent-A-Car is a proud member of Al Sulaiman Holdings, one of the top-ranking car rental company in Qatar with a deep understanding of the local market. Recognized as one of the most reputed and high-class car rental companies in the country, Al Sulaiman Rent-A-Car continues to expand its premium fleet to serve a diverse clientele, from corporates to government institutions and the tourism sector. As the exclusive distributor of Nissan in Qatar, Saleh Al Hamad Al Mana Co. continually invests in partnerships that fuel the market’s growth. With a legacy of large fleet deliveries and a focus on innovation, the company stands as the preferred partner for organisations seeking diverse, modern, and meticulously maintained vehicles. Experience the all-new Nissan Magnite at  Saleh Al Hamad Al Mana Co . showrooms – the exclusive agent of Nissan in Qatar  – conveniently located across Qatar. For more information, visit the showrooms on Salwa Road, The Pearl, Bin Omran, Barwa, and Al Khor or call 8000505. #NIssan #NissanQatar

The fourth generation of the Outlander flagship SUV received a complete design overhaul and features rugged performance that’s perfect for today's dynamic environment as well as innovative technology which can enhance the driving experience in more ways than one! Additionally, this safety-centric model comes equipped with a host of advanced features that ensure occupants remain safe at all times.   It is presented at Qatar Automobiles Company, the authorised general distributor of Mitsubishi Motors in Qatar, at its showroom on Salwa Road and Alkhor.   The Exterior – It’s confident, it’s tough, it’s majestic, it’s the Outlander The Outlander's exterior design portrays a confident and strong personality, achieved through the “Bold Stride” design concept. To express a bold aura and a sense of presence and stability, the strong, horizontal-themed proportion from front to rear, is contrasted with broad surface lines paired up by sharp edges and complemented with a large-diameter 20-inch alloy wheels and overhanging fenders that highlight the wide body.   The front of the Outlander enjoys Mitsubishi Motors’ distinctive next generation Dynamic Shield which aids in enhancing the vehicle’s front look, increasing protection, and improving performance. The sharp looking front combination lights which house daytime running lights and turn signals are positioned higher to provide better visibility for other drivers as well as pedestrians. On the contrary, the low-positioned head lights provide better distant lighting without impairing the vision of oncoming drivers.     Performance – Rugged engineering maximizes performance and driver confidence   The newly developed platform of the Outlander greatly improves collision safety and achieves a high level of steering stability. For the first time ever, Mitsubishi Motors has used an ultra-high tensile strength steel sheet with hot stamping around the cabin to create a high-strength cabin structure with little deformation while also achieving weight reduction. Adopting connected cyclic structures around the engine compartment and cabin increased flexural and torsional rigidity of the body over that of the previous generation. The multi-link suspension and dual pinion electric power steering enhance the overall ride comfort and provide operability with a direct, linear feel. This greatly improves traceability during cornering as well as linear stability and provides driving pleasure.   Available in 2WD and 4WD options, the Outlander enjoys a developed 2.5L gasoline engine which produces an improved maximum power of 181/6,000 hp/rpm, 8.9% better than previous generation, and a maximum torque of 244/3,600 nm/rpm. Fuel efficiency has also improved by 2.6% [1]  over the previous model, thanks to the 8- speed sport mode continuously variable transmission. The step shift control that changes speeds crisply like a multistage automatic transmission is employed to provide a powerful and agile acceleration, the driver can immediately feel the difference when depressing the accelerator.   Used in the center coupling device that conducts front and rear torque distribution, the 4WD models enjoy an electronically controlled 4WD incorporating a hydraulic clutch operated by an electric motor, in addition to the improved S-AWC integrated vehicle dynamics control system. The Brake AYC (Active Yaw Control) is adopted on the rear wheels as well, to provide front and rear wheel-distributed-control.     The Outlander has several drive modes that allow the driver to select the vehicle driving characteristics that are optimal for a variety of operation styles and driving situations via a dial located in the center console. There are six modes for the 4WD options and five for the 2WD ones. Drive modes include “Normal” for city commute, “Tarmac” for sporty driving on paved roads, “Gravel” for high traction performance and stability on unpaved roads, “Snow” for snowy and other slippery roads, and “Mud” to increase road handling ability on muddy roads, in deep snow and similar conditions. The drive modes bring out the high road handling of the 4WD models and increase the potential of 2WD models to provide a sense of security and reliability. When a mode is selected, an image representing the driving situation is displayed in the meter to allow the driver to intuitively select a mode.   The Interior: A comfortable sanctuary for the whole family   The linear instrument panel with a powerful horizontal tone gives the vehicle a spacious and roomy look while producing a functional form that makes it easy to see the changes in the vehicle’s position. The upper part is covered with a soft padding wrapped in leather, and intricate stitching to project a high-quality feel. The door panels feature a large area of door inserts, and the same soft padding as the instrument panel and floor console sides is used to create a luxurious and comfortable space.   The interior color variations of the P-Line feature genuine leather seats of light gray and black. The instrument panel and door trim are the same color, and real aluminum is used in the shift panel. Saddle tan accent color and semi-aniline leather seats are also available as an option for the P-Line. The H-Line features black suede combination seats and piano black interior material, while the M-Line offers light gray or black fabric material seats and piano black interior material.   The front seats have a two-layer urethane structure to ensure utmost comfort and reduced fatigue during long trips. Roominess and overall comfort are enhanced by widening the body and increasing the legroom of the first and second-row seats. In addition, features such as seat heaters, 3-zone automatic climate control, and rear door sunshades are available depending on the trim to make the rear seats more comfortable for a family SUV.   Two types of meters are available in the Outlander, depending on the trim. The 12.3-inch full digital driver display equipped with a Mitsubishi Motors’ first full-screen, full- color liquid high-definition crystal display shows a variety of content in an uncluttered manner on a large screen. The display is also equipped with a customization function that allows for information to be freely combined and exhibited. The other high-contrast meter is a 7-inch multi-information display which shows simple arrow navigation in the central information display, it utilizes the high recognition advantage of an analog display while producing a high-quality look with a stereoscopic dial and decorated indicator needle.   Available on certain trims, a large 9-inch screen for the center display which is equipped with Smartphone-link Display Audio navigation system. This smoothly provides highly accurate route information using internal maps and navigation functions. Functions including navigation and audio can be easily selected by touching the launch menu icon that is always displayed at the bottom of the screen. By connecting to Android™ or iPhone smartphones, users can also enjoy the Android Auto™ and Apple CarPlay applications.   To provide driving information safely and more quickly, Mitsubishi Motors has for the first time installed a windshield-type 10.8-inch Head-Up Display (HUD) to project in full color critical information required for driving. The driver can manually turn the HUD ON/OFF and customize the displayed content. Multiple types of information can be displayed simultaneously. In addition to driving information and warnings, such as lane departure, the displayed content can also be navigation and audio information through a link with the center display.   Premium materials, require premium technology. The Outlander enjoys 10-speaker premium Bose sound system. Combining large door woofers with dual subwoofers provides a powerful deep bass and a high-quality sound like a live performance.   The Outlander is a three-row seven-seat family SUV, which is unique in its class. The seats can be flexibly arranged with multiple configurations to suit the number of passengers and accommodate their luggage. The second- row seats have a sliding and reclining function, as well as a 4:2:4 split division, allowing two adult passengers to comfortably sit in the second row even when carrying long items such as skis.   Safety: Advanced driver-assistance system and safety features   Safety features in the Outlander are as advanced as every other aspect of this car. Those features include, Forward Collision Mitigation System (FCM), Adaptive Cruise Control (ACC), Lane Departure Warning (LDA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), Driver Attention Alert (DAA), Rear Automatic Emergency Braking (Rear AEB) and Multi Around Monitor.   The front center airbag for the driver's seat and side airbags for the second-row seats are equipped as standard, and a total of 7 airbags are installed. In case of a side collision, the front center airbag deploys between the driver's seat and front passenger seat. #Outlander #Mitsubishi

Ferrari has unveiled its latest sports car, the 849 Testarossa Spider, to international press and clients. The car, which replaces the SF90 Spider in the range, is a hybrid plug-in super sports berlinetta equipped with three electric motors alongside the mid-rear twin-turbo V8, delivering a total of 1050 cv, 50 more than the car it replaces.   The car is both a true coupé and a true spider, thanks to Ferrari’s retractable hard top (RHT), which allows the driver to open and close the roof in just 14 seconds, even while driving at speeds up to 45 km/h. This means that the car’s extraordinary performance can be enjoyed in any condition and even en plein air , offering an even more vibrant connection with the surroundings and heightened driving emotions. To maximize comfort, a new system has been developed to minimize turbulence inside the cabin: an innovative new wind catcher positioned behind the seats.   The 849 Testarossa Spider takes its place at the top of Ferrari’s open-top sports car range thanks to its performance, its ability to thrill the driver without ever compromising ride comfort or interior refinement, as well as its futuristic yet deeply historically rooted design. This car is conceived for the most demanding clients; those who want the very best from a Ferrari. It is also the reason for the return of a legendary name in Maranello’s history, Testa Rossa, which was first used on the 500 TR in 1956 to describe the colour of the cam covers of some of Ferrari’s most extreme, high-performance and iconic racing engines, before being used as a name for one of the marque’s most famous road-going models, the 1984 Testarossa.   The heart of the 849 Testarossa Spider revolves around its twin-turbo eight-cylinder internal combustion engine, part of the family of engines that received multiple International Engine of the Year awards. The unit has been completely re-engineered to reach new performance peaks (a remarkable 830 cv of maximum power) and is combined with an advanced hybrid system derived from Ferrari’s unmatched motorsport experience. Among the most prominent innovations is the new turbo, the largest ever for a Ferrari production car, enabling unprecedented acceleration. The hybrid group, consisting of a rear electric motor and two units installed on the front axle, is capable of delivering 220 cv. The on-demand four-wheel drive system and torque vectoring maximize performance in all conditions.   To enhance its dynamic qualities and the driver feedback at the limit, the 849 Testarossa Spider is equipped (in addition to the latest generation brake-by-wire system) with Ferrari’s ABS Evo controller, which improves braking precision and consistency in all conditions, along with the new braking system. The spring and damper set-up has been completely revised for improved behaviour at the limit of grip. Extensive component weight reduction has allowed the 849 Testarossa Spider to boast the best power-to-weight ratio ever for a range model, since the enormous performance increase has not resulted in any additional weight compared to the SF90 Spider.   From a styling point of view as well, the 849 Testarossa Spider marks a revolution in the concept of a Ferrari V8 mid-rear berlinetta: the inspiration taken from 1970s Sports Prototypes, together with sharp and geometric lines, creates a unique and timeless design. The synergy between form and function has enabled impressive aerodynamic performance: the total downforce of 415 kg at 250 km/h represents a 25 kg increase over the SF90 Spider as well as providing a 15% boost in cooling power for the powertrain and brakes.   The cockpit is even more enveloping and ergonomic than before: the central sail motif with the integrated gear-change gate, inspired by the F80, improves the positioning of components and makes them more accessible. The new steering wheel, equipped with mechanical buttons (including the iconic engine start button), elevates the driving experience while maintaining the high functionality of the latest-generation Ferrari steering wheels. Finally, a new HMI system makes interaction with the car even simpler and more intuitive.   POWERTRAIN   The 849 Testarossa Spider is equipped with a plug-in hybrid (PHEV) system consisting of the 830 cv twin-turbo V8 engine combined with three electric motors, a high-voltage battery, and an inverter that together deliver a total output of 220 cv. This system brings the total power of the powertrain up to 1050 cv, an absolute record for a production Ferrari. The architecture of the 849 Testarossa Spider's plug-in hybrid powertrain has been designed to ensure maximum performance, vehicle dynamics, and usability.     INTERNAL COMBUSTION ENGINE The 849 Testarossa Spider’s internal combustion engine (project code F154FC) is the latest version of Ferrari’s multi-award-winning twin-turbo V8. It produces 830 cv with a specific output of 208 cv/l, marking a 50 cv increase compared to the previous iteration. This achievement was made while maintaining the same displacement and completely revising the components, including the all-new turbocharger, cylinder heads, engine block, exhaust manifolds, intake plenums, titanium fasteners, valve train system, and fuel rail.   A new, larger turbocharger has been adopted with F80-derived low-friction bearings and an innovative heat shield on the turbine casing inspired by the 296 GT3 to improve thermal management in the engine compartment. The compressor wheels and the turbine have been optimized in terms of materials and aerodynamics, and a refined calibration strategy has been introduced, all to minimise turbo lag and maintain the responsiveness of the engine. The intercooler has been optimised in order to manage the increase in power and improve thermal efficiency.   The increase in engine power was achieved without any significant weight penalty thanks to machining inspired by racing engines, lightening of the camshafts and the adoption of titanium screws, improving the weight/power ratio by almost 10% compared to the SF90 Spider.   The Inconel® exhaust manifold sees the diameter of the ducts increase by 20% and its length by 10% to improve the performance and provide the timbre typical of the Ferrari sound. The adoption of a flexible Inconel joint manages extremely high temperatures without increasing weight. The exhaust system integrates GPFs and a new generation ceramic matrix for the catalysers, which keep the layout unchanged while complying with regulatory requirements without any significant increase in mass.   The 849 Testarossa Spider, for the first time on a Prancing Horse range car, has also introduced the use of recycled aluminium secondary alloys for engine castings (cylinder head, crankcase and sump) reducing CO₂ emissions per kilogram of aluminium used by a maximum of 80%, which equates to a reduction of up to 0.4 ton of CO₂ equivalent per car.   ELECTRIC MOTORS AND HYBRID SYSTEM The 849 Testarossa Spider adopts a PHEV architecture derived from the SF90 Spider, combining the V8 internal combustion engine with three electric motors for a total power of 220 hp. Two of them are located on the front axle and make up the RAC-e (electronic cornering set-up regulator) system which enables the 4WD system and torque vectoring to maximise traction and efficiency when exiting corners. The third electric motor, the MGU-K (Motor Generator Unit, Kinetic), is positioned on the rear axle and derives directly from the Scuderia’s experience in Formula 1.   The entire system has been revised to improve performance and driving comfort, with an optimised calibration to work in synergy with the internal-combustion engine. The control system also integrates a new active damping function aimed at regularizing the engine idle, improving the transition between the thermal and electrical operating phases. The cooling maps of the electric motors have been optimised, ensuring a higher thermal efficiency of 10-12 °C. This keeps the electric performance consistent for a longer period, even under conditions of intensive use.   The regeneration strategy under braking has been revised to improve pedal feel even more, making pedal travel even smoother and more effective. The regenerative intervention is more progressive and natural, further improving the consistency between electrical and hydraulic deceleration. The battery and electric motor management strategies are calibrated according to the four electric driving modes that can be selected via the eManettino — eDrive, Hybrid, Performance and Qualify — optimising performance in all conditions. In eDrive mode, the car can travel up to 25 km in electric drive only thanks to the 7.45 kWh lithium-ion battery which is installed in the chassis to ensure a low centre of gravity and optimal weight balance.   SOUND The 849 Testarossa Spider introduces a new sonic dimension that reflects the essence of the car, with a powerful and pure character. The timbre of the new V8 turbo has been optimised to ensure a recognisable acoustic signature in all driving conditions, while preserving the distinctive harmonics of Ferrari’s V8.   The sound level has been increased at all speeds, with particular attention to the richness and purity of the sound in the low and mid ranges. The goal was to enhance the bright tones of the noble orders of combustion (multiples of order 2) in acceleration. Moving up towards the limiter set at 8300 rpm, the power of the powertrain manifests itself explosively, with an immersive experience involving sound, acceleration and vibration, emphasized by the flat crankshaft architecture.   The new gear shift strategy, inherited from the SF90 XX Stradale, has been revised to generate an even more exciting sound during upshifts in press-on driving. This effect has been achieved through a new engine calibration that works in synergy with the gearbox control logic, optimising the sequence of actuations and the pressure in the combustion chamber to maximise sound intensity during lift off. The content is active from medium loads and revs, returning the effect of a racing shift with a characteristic timbre of the engine on the over-run. The shifting becomes even more extreme from the 'Race' position of the Manettino forward.   AERODYNAMICS   The main objectives of the 849 Testarossa Spider's aerodynamic design were to optimise thermal performance and increase downforce, drawing inspiration and reference from historical and contemporary racing solutions, such as those seen on the 512 S, the 512 M and the FXX-K. The 849 Testarossa Spider generates a total load of 415 kg at 250 km/h, an increase of 25 kg compared to the SF90 Spider, while cooling performance improves by 15%.   The volume of the bodywork flanks has been optimised to increase the amount of air flowing to the intercoolers by 30%. A channel has been scooped out in the door to feed the lower portion of the intercooler, while the lower surface of the duct is equipped with a blow that allows the boundary layer to be captured. The side air intake trim wraps around the bodywork up to the sill cover and has a profiled shape with an upper auxiliary inlet to maximise the air flow to the radiating masses. The side inlet, in addition to the intercooler, also feeds the rear brake duct and the engine intake.   The front underfloor, responsible for 35% of the total downforce, has been completely redesigned: three pairs of cascading vortex generators maximise outwash and intake, guaranteeing a 20% increase in downforce compared to the SF90 Spider. The excavation upstream of the side louvres and the relative nolder contribute to the extraction of the hot flow from the front compartment and reduce the compression on the front face of the tyre, decreasing drag.   The squarer front bumper has integrated bumperettes that help increase the airflow to the front air intakes and generate vorticity useful for extracting the flow from the wheel arch. The splitter (also larger in size) incorporates a flick, inspired by the SF90 XX Stradale, responsible for 10% of the front downforce.   The rear adopts a twin-tail architecture inspired by the 512 S, with two spoilers (called twin tail) that exploit the high-energy flow that laps the top of the muscular rear wheelarches to generate 10% of the downforce at the rear. The active rear spoiler, derived from that of the SF90 Stradale and the 296 GTB, is integrated into the bodywork and actioned by a kinematic solution that is 2 kg lighter. It is capable of switching between Low Drag and High Downforce configurations in less than a second. In High Downforce configuration, it helps to generate up to 100 kg of downforce at 250 km/h, working in synergy with the passive elements of the tail.   The rear underbody adopts a multi-level diffuser with a suspended lower element and vertical fences that allow the wheel wake to be isolated. A pair of vortex generators with an oversized chord maximizes expansion at the height of the rear axle. The downforce generated by the rear underfloor is aligned with that of the SF90 Spider, with a 10% reduction in drag.   The two elements that most significantly distinguish the new 849 Testarossa Spider are the rear tonneau cover bridge and the wind stop, the patented, integrated ducting in the rear bench behind the seats. The bridge, with the roof closed, correctly channels the airflow towards the rear engine cover and active spoiler: thanks to this element, the downforce generated is aligned with that of the 849 Testarossa. The wind stop, on the other hand, is a patented system that, in the open-roof configuration, captures the incoming airflow above the side window through air intakes integrated into the bench and releases it into the seat’s floorpan area via two small lower vents. Thanks to this system, the disturbance generated by the high-energy flow in the upper part of the cabin and tunnel is reduced, ensuring improved comfort for the occupants.   THERMAL SYSTEM The 50 cv increase in power of the internal combustion engine required a 15% increase in the capacity to dissipate thermal energy. The coolant radiators have been redesigned with asymmetrical geometry, achieving an 18% increase in the radiating surface. The radiator for the hybrid components has been adapted to the new front volume. The side intercooler, borrowed from the F80, has a 19% larger surface area and a reduced inclination to reduce its height in the chassis.   The front air intake has been enlarged by 18% to maximize the air flow to the radiating masses. The front brake air intake is integrated into the upper part of the duct separated by a horizontal section. The internal vertical baffles prevent the mixing of flows, contributing to the structural rigidity of the bumper, while the fairing of the parking sensor allows the flow to be channelled towards the brake intake and radiator.   The air vents on the wheelarches and underfloor have been repositioned and optimized: a vortex generator favours extraction from the central louvres, while a nolder maximizes the flow from the side louvres. At the rear, three slots on the side trim and a vent on the bumper exploit the depression of the car wake to increase the extraction of air from the engine compartment. The rear wheelarch, inspired by that of the Ferrari Purosangue, contributes to evacuation of high-pressure air in the wheel housing and drag reduction.   Two slots on the lower deck near the spoiler and three on the rear bumper provide ventilation for the engine compartment and cooling of the electronics positioned inside the rear bumper. The braking cooling system has been enhanced to cope with the increased braking power (+2% at the front and +15% at the rear): at the front, the air intake integrated into the duct and the dedicated fairing of the oil pipe fixing bracket guarantee a 15% higher flow rate towards the calliper, while a deflector below the lower wishbone, fed by the front diffuser, contributes to the ventilation of the disc. At the rear, the air intake has been integrated into the car’s flank, increasing the flow by 70% to the new brake calliper.   VEHICLE DYNAMICS   The vehicle dynamics of the 849 Testarossa Spider have been developed with the aim of improving absolute performance, its consistency and accessibility, while maintaining a high level of driving pleasure. The project took the SF90 Spider as a reference, focusing on increasing power, tyre grip and response, the efficiency of the braking system and the evolution of electronic controls through the Ferrari Integrated Vehicle Estimator (FIVE) digital system, to provide even the most demanding drivers with maximum driving thrills.   When developing the handling of the 849 Testarossa Spider, Ferrari’s engineers set out, as usual, to define driver feedback using five indicators: lateral and longitudinal acceleration, gearchange, braking and sound. Lateral acceleration was optimised by working on the suspension geometry and management of the electronic vehicle dynamics controls to provide a faster response to steering wheel inputs and improving the mechanical grip of the rear axle. Longitudinal acceleration benefits from a quicker response to the accelerator pedal and the increase in maximum power available. The gearshift strategy has been refined to provide a more progressive feel and reduce actuation times. Braking efficiency has been improved, as has pedal feel and travel, thanks to the introduction of the ABS Evo developed for the SF90 XX Stradale. The sound has been calibrated to accurately replicate accelerator response in terms of quality through the rev range.   The FIVE system represents a significant evolution in dynamic controls. It is an estimation system capable of creating a digital twin that replicates the behaviour of the car in real time, based on a simplified mathematical model powered by real measurements (acceleration, 6D sensor). FIVE accurately estimates performance characteristics that cannot be directly measured, such as speed (with a margin of error of less than 1 km/h) and yaw angle (margin of less than 1°) of the vehicle, improving traction control, electronic differential management and e4WD system delivery. These estimates feed into all vehicle dynamics controls, making the response more precise and repeatable.   The ABS Evo, for example, uses the FIVE estimates to determine the target slippage of the four wheels and optimise braking distribution. The system is active in all positions of the Manettino and in all grip conditions. The improved speed estimation makes it possible to better exploit the longitudinal force of the tyres, both in straight and combined braking (brake then turn-in) situations, reducing dispersion due to component tolerances or environmental variability. The result is later, harder braking that is more repeatable than the SF90 Spider, with a level of electronic control efficiency that is higher than in any other Ferrari range car.   The braking system has also been completely revised to handle the higher level of performance. There are larger discs and pads all round, while the front discs feature optimised ventilation channels and the new rear callipers have been optimised to improve thermal management and rigidity. The synergy between these components guarantees thermal efficiency, structural strength and consistency of performance even under prolonged use.   The 849 Testarossa Spider features a dedicated suspension setup and kinematic angles, optimised for handling on the limit. The increase in lateral performance compared to the SF90 Spider is 3%, thanks to the new tyres and specific setup, which also brought a 35% reduction in the weight of the road springs. The roll gradient has been reduced by 10%, improving the management of body motion and maximizing aerodynamic benefits and dynamic camber. The shock absorber damping has been optimized through virtual and physical sessions, replicating both road and track driving.   The increase in longitudinal acceleration achieved in third gear compared to the SF90 Spider, which is noticeable from 5,500 rpm onwards, is the combined result of the improved weight to power ratio, the increase in performance of the combustion engine at high revs and the dedicated shaping of the overall power delivery. This improvement was achieved without compromising low-end response.   Despite the introduction of components to match the increased performance which would have increased the weight by more than 20 kg, the 849 Testarossa Spider is the same weight as the SF90 Spider thanks to extensive work on the lightening of the masses. The result is the best power-to-weight ratio ever achieved by a model in the range.   The car boasts the same dynamic qualities of the 849 Testarossa thanks to extensive work on the structural rigidity of the chassis.   TYRES The tyres, as per Ferrari tradition, have been co-developed through intense refinement work in collaboration with Michelin, Pirelli and Bridgestone. This co-development has produced specific solutions for the most diverse needs. Available technologies include Michelin Pilot Sport Cup2R (on request), Michelin Pilot Sport Cup2 (Assetto Fiorano), Pirelli PZero R (standard) and Bridgestone Potenza Sport (standard, also in run-flat version). Each solution has been co-designed through joint virtual and physical sessions to ensure optimal performance in various contexts, with a focus on maintaining driving emotions, increasing pure performance and behaviour in medium-grip conditions. The measures adopted are 265/35 R20 at the front and 325/30 R20 at the rear.   ADAS The driver assistance systems have been integrated to increase comfort and safety, intervening only in emergency situations and in the least invasive way possible, only when the driver needs it. They are fully configurable via the instrument cluster menus, and their features include Adaptive Cruise Control with Stop & Go, Automatic Emergency Braking with Cyclist Detection, Blind Spot Detection, Lane Departure Warning, Lane Keeping Assist, Automatic High Beam, Traffic Sign Recognition, Surround View, Rear Cross Traffic Alert and driver fatigue monitoring.   STYLING   EXTERIOR The 849 Testarossa Spider was developed by the Ferrari Styling Centre, directed by Flavio Manzoni, revolutionising the shape of the SF90 Spider and emphasising the car’s technological and performance characteristics. The stylistic language develops an architectural and futuristic direction, with a balance between sculptural forms and graphic elements. The vertical and transverse lines generate an unprecedented visual scheme, inspired by aeronautics and the Sports Prototypes of the 1970s.   The 849 Testarossa Spider incorporates all the experience Ferrari has gained with retractable hardtop (RHT) technology. With the roof closed, the car maintains the volumes of the 849 Testarossa, demonstrating the great attention given by both the design and engineering teams to coherently developing the two projects in parallel. When open, the rear section of the car stands out for its iconic and powerful forms. The double-tail architecture, which in the 849 Testarossa merges with the roof silhouette, becomes the absolute star in the 849 Testarossa Spider, making the overall design unique.   The flank is dominated by the door with a three-dimensional modelling which starts from the main crease line. The deeply sculpted upper surface of the door has a complex three-dimensionality never before achieved on a standard production car and redefines the relationship between the car body and the cabin area. The panel is made of a single aluminium alloy moulding thanks to Ferrari’s advanced manufacturing processes.   The characteristic of the door design is the way it is employed as an aerodynamic duct, giving it a distinctive momentum and architecture. The contrasting black vertical side intake feeds air to the intercooler and incorporates an additional intake, reinforcing the architectural imprint and introducing the concept of three-dimensional livery. The crease line extends towards the rear, leading to a double tail design inspired by the 512 S that changes the visual perception of the cabin, making it more compact and giving it a more cab-forward design.   The front has structured volumes that recall Ferrari geometries from the 1980s. A bridge-like horizontal fascia connects the headlights, recalling the styling theme already used on the Ferrari 12Cilindri and F80. This element creates a new ratio between volumes and voids in the surface treatment which creates a full-width spoiler effect. The body-coloured flicks and the black splitter complete the lower area of the bumper, reinforcing the technical and aerodynamic characteristics.   The rear is dominated by the two tails inspired by the 512 S which, integrated with the active wing, compose a patented aerodynamic solution. The sculpted rear bumper underlines the car’s sporty stance, emphasising the width, while the central section is characterized by the modelling around the iconic round tailpipes. The tail is completed by a full-width diffuser, which is very pronounced in the centre, and which enhances the sense of extreme performance.   In plan view, the extremely clean compositional form of the car is visible. The flicks that protrude from the front bumper, together with the two rear tail sections, harmoniously define the perimeter of the car. The rear screen is visually integrated into the two tail sections, again underlining the cab-forward effect.   The forged wheels have been developed in close synergy with the aerodynamics department. Prominent aerodynamic profiles with extended diamond-cut treatment optimise air extraction from the wheel well and control wake. The geometries allow for extensive aesthetic and functional customization.   INTERIOR The interior of the 849 Testarossa Spider is a synthesis between the layout of a berlinetta with a horizontal dashboard and the cockpit of a single-seater. The upper body of the dashboard features a floating effect with 'C'-shaped air vents framed in aluminium. Between the upper and lower parts there is a contrasting horizontal band that integrates the main controls and the passenger screen. The lower part of the dash is characterized by two architectural sail motifs that incorporate the control functions, with the F80-inspired gate integrated in a floating position in the sail on the steering wheel side.   The central tunnel layout has been redesigned to distribute the secondary commands in a more rational and minimalist way. The central sail theme is picked up on the door cards where it houses a woofer with an aluminium grille. The same element also houses the door pull.   The interior design sets out to optimise space and improve ergonomics. Accessibility has been improved by reducing the width of the bottom of the door panel and adjacent areas, thus freeing up additional space for the rear bench and the passenger-side glove box.   The seats are available in two versions: comfort, with a sculptural treatment of the upholstery and styling that matches the geometry of the cockpit, and a carbon-fibre racing seat, with sporty side bolsters for ideal lateral containment. Both versions are the result of a combined study of ergonomics and style.   HMI The steering wheel of the 849 Testarossa Spider integrates digital and analogue functions: the mechanical controls already seen on the F80 have been carried over, including the iconic Engine Start button, while the digital cluster allows the rapid reconfiguration of the electric driving modes (via the eManettino).   The user interface is designed to concentrate functions around the driver, with an enveloping effect that also involves the door panel and the central tunnel. The passenger area formally takes up this effect, less explicitly. Connectivity is guaranteed by compatibility with Apple CarPlay® and Android Auto®, while wireless charging for smartphones is integrated into the central tunnel. The car is also equipped with the MyFerrari Connect system, which allows the vehicle to be monitored remotely via a dedicated App.   ASSETTO FIORANO   The Assetto Fiorano trim level is an optional configuration of the 849 Testarossa Spider with exclusive content that cannot be specced on the standard car. It has been developed to maximise the car's dynamic and aerodynamic performance. The Assetto Fiorano specification provides for an overall weight reduction of about 30 kg, obtained thanks to the extensive use of composite materials such as carbon fibre and titanium. Specific components include the new lightweight tubular seat upholstered in black Alcantara©, which saves around 18kg compared to the standard seats, and 20" carbon fibre wheels that reduce unsprung mass and improve responsiveness when accelerating and braking.   From an aerodynamic point of view, the Assetto Fiorano specification also introduces substantial changes. The front is characterized by larger flicks and the front underfloor is equipped with an additional pair of vortex generators, which increase the local aspiration, ensuring perfect aerodynamic balance. At the rear, two twin wings replace the twin tails: these are spoilers surmounted by high-incidence aerodynamic profiles, set between two vertical endplates. This solution makes it possible to triple the vertical downforce compared to that of the twin tails without significantly penalising aerodynamic drag.   Vehicle dynamics have been optimised with stiffer, single-rate Multimatic shock absorbers, springs lightened by 35% and a roll gradient reduced by 10%, improving body control and aerodynamic efficiency. For the first time, it is also possible to equip the Assetto Fiorano specification with the front lifter, which in this case implies maintaining the semi-active Magneride suspension. Among the tyres available are the Michelin Pilot Sport Cup2 tyres, specific for this version, and developed to ensure greater grip, consistency and performance in sporty driving conditions.   The Assetto Fiorano specification can be completed with an exclusive livery available in two colour variants – Bianco Cervino and Rosso Corsa – with a graduated background, which reinterprets the classic double longitudinal stripe theme with a graduated effect. The motif starts at the end of the bonnet, crosses the roof and then ends on the rear deck, generating a strong sense of dynamism and modernity.   PERSONALISATION OPTIONS   The 849 Testarossa Spider offers a wide range of personalisation options designed to enhance the car's sporty character and stylistic identity. Among the most significant innovations are two new colours developed specifically for the occasion: Rosso Fiammante, a technological evolution of the historic pastel Rosso Corsa shade enriched by a metallic effect obtained through a process that gives warm and brilliant reflections under sunlight; and Giallo Ambra, an intense and warm shade with reddish hues, inspired by the depth and chromatic richness of natural amber.   For the interior, a new Alcantara trim called Giallo Siena has been introduced, designed to harmonise with the Giallo Ambra exterior. This refined and sporty shade helps to create a modern and, at the same time, relaxing environment inside the cabin.   The forged rims, developed in close synergy with the aerodynamic department, are also customisable. The sophisticated geometries allow you to choose between different configurations, adapting the aesthetics to personal taste.   7 YEARS MAINTENANCE   Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the 849 Testarossa Spider. Available across the entire range, all regular maintenance for the first seven years of the car’s life is covered. This scheduled maintenance programme for Ferraris is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years. This very special service is also available to owners of pre-owned Ferraris.   Regular maintenance, original spares and meticulous checks by staff trained directly at the Ferrari Training Centre in Maranello using the most modern diagnostic tools are just some of the main advantages of the Genuine Maintenance Programme. The service is available on all markets worldwide and from all Dealerships in the Official Dealership Network.   Ferrari offers a wide range of after-sales services and there are now two programmes, named Warranty Extension Hybrid and Power Hybrid, aimed at meeting the needs of clients wishing to preserve the performance and excellence of their hybrid Ferrari sports cars over time. Owners of a Prancing Horse PHEV already enjoy a five-year warranty on the hybrid components and if they choose the Warranty Extension Hybrid programme, not only will they avail themselves of a factory-backed, all-inclusive extended warranty that covers the entire car, but if they extend the warranty up to the eighth year, the high-voltage battery pack (HVB) will be replaced at no extra cost.   The new Power Hybrid allows clients instead to extend the factory warranty on all major powertrain components, including those related to the hybrid system, from year 8 to year 16, and again foresees the replacement, at no extra cost, of the high-voltage battery pack (HVB) from year 16. #849 #Testarossa #Ferrari

The Qatar Event Show (QES) 2025 successfully concluded on September 4 at the Doha Exhibition and Convention Centre (DECC), cementing its position as the premier platform for the MICE industry in the MENA region. Over three dynamic days, the event attracted more than 2,000 delegates, 50+ innovative exhibitors, and dozens of global speakers, surpassing expectations and setting new benchmarks for scale and impact. With a packed exhibition floor and high-energy conference sessions, QES 2025 brought together industry leaders, innovators, and decision-makers from across the region and beyond. The event offered a unique blend of business matchmaking, networking lounges, and hands-on workshops, creating countless opportunities for partnerships and knowledge exchange. The conference agenda addressed the most critical issues shaping the future of the events sector through three core themes: “The Future of Events as an Economic Engine,” “Industry Deep Dives on a Single Stage,” and “Skills, Innovation & Global Outlook.” Sessions explored sustainability in event management, cutting-edge technologies, experiential marketing, and workforce development, providing actionable insights and inspiring attendees to reimagine what’s next for the industry. “QES 2025 was not just an event, it was a movement that showcased the energy, creativity, and ambition driving the MICE sector,” said Malik Shishtawi, Founder and CEO of Mangusteen. “We are proud to have created a space where global leaders and local innovators came together to share ideas, build partnerships, and shape the future of the industry. The overwhelming response gives us great confidence to plan an even bigger, more impactful edition in 2026.” Building on this year’s momentum, the next edition of Qatar Event Show promises to expand further, with more exhibitors, enhanced international participation, and an enriched conference program featuring fresh themes that reflect the fast-evolving needs of the global MICE sector. Details will be announced soon. For more information and post-event highlights, visit qatareventshow.com . #QatarEventShow

BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres and a peak charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability. A new electronics and software architecture including four “superbrain” high-performance computers makes the first Neue Klasse model more intelligent and better equipped for the future than ever. The “Heart of Joy” drivetrain and driving dynamics management technology enables unmatched handling dynamism and precision, while the latest systems for automated driving optimise symbiotic human-vehicle interaction. A defining element of the digital user experience in the new BMW iX3 is BMW Panoramic iDrive, which elevates intuitive operation and the driver focus for which the brand is renowned to a new level. And an all-encompassing sustainability concept reduces the car’s product carbon footprint over its life cycle by more than 30 per cent compared to its predecessor.   The first Neue Klasse model will be built at the newly constructed BMW Group plant in Debrecen, Hungary. The first variant of the fully electric SAV to roll off the production line from autumn 2025 will be the BMW iX3 50 xDrive (electric power consumption, combined: 17.9 – 15.1 kWh/100 km; CO 2  class: A; range: 678 – 805 km; provisional figures as per WLTP) with an output of 469 hp and electric all-wheel drive. Further fully electric variants will follow, including an entry-level model. The market launch of the new BMW iX3 will get underway in Europe in spring 2026 and in the USA in summer 2026. Also starting in summer 2026 will be deliveries of a variant of the new BMW iX3 produced at the Shenyang facility that has been tailored specifically to the needs and desires of customers in China.   The new BMW iX3 represents a leap forward in development over its predecessor of the same name that extends well beyond the reaches of a conventional model renewal. The advances made in terms of design and technology create the impression that a complete vehicle generation has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process when it comes to electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, it offers customers the latest design and technology innovations, which will shape the brand’s entire model range moving forwards. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.   “The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”   Launch of the new design language: reduced, characterful and timeless. Major technological advances always offer an opportunity to introduce more significant design changes. The new BMW iX3 will launch the new BMW design language, which will be replicated across the whole of the brand’s model range in due course. This new use of forms provides a very modern interpretation of BMW’s original and enduring blueprint. The design is timeless while also capturing the prevailing zeitgeist. It is reduced to the essence of the BMW brand – and therefore more BMW than ever. For this one reason why comprehensive design protection has been registered for the new BMW design language used in the new BMW iX3.   The new BMW iX3 showcases the values and qualities of the Neue Klasse within the template of an SAV. The first BMW X model of the new generation is all about interior space and a progressive lifestyle. At 4,782 millimetres in length, 1,895 millimetres wide and 1,635 millimetres tall, the new BMW iX3 has the hallmark proportions of an SAV. The characteristic two-box design is infused with the rugged presence of a BMW X model and has precise lines that emphasise all four wheels. Detail optimisation of the car’s aerodynamics enables a drag coefficient (C d ) of 0.24.   The load compartment capacity of the new BMW iX3 can be increased from 520 to a maximum 1,750 litres by folding down the rear seat backrest elements as required. The additional storage compartment under the bonnet can hold another 58 litres of cargo. Customers needing additional transportation capacity can specify their car with the optional electric fold-in/fold-out trailer tow hitch. The maximum trailer load of the new BMW iX3 50 xDrive is 2,000 kilograms.   The upright front end and clearly formed surfaces endows the new BMW iX3 with considerable presence. The BMW kidneys and twin headlights – both distinctive BMW design cues – take centre stage visually. The sculpted BMW kidneys reference the Neue Klasse of the 1960s in their vertical arrangement. An all-new light signature assumes the role previously performed by chrome in giving the car an aura of quality and sophistication. And when viewed from the side, large surfaces broken up by a small number of precise lines create a character-rich appearance. Flush glass surfaces and door handles are also features of the side view. The robust stature of the new BMW iX3 is underscored by body-colour wheel arches with – in familiar BMW X model style – subtly rectangular contours. The rear end also cuts a powerful and athletic figure. The taillights extending well into the centre of the rear end represent a horizontal interpretation of the signature BMW “L” shape.   Interior design: modern space has a BMW-typical driver focus and offers exceptional comfort for all passengers. The design of the BMW iX3 interior sets new standards in terms of modernity and digital experience. The interior has an uncluttered, reduced design, providing the ideal stage for the digital experience. The cabin is all about the clear driver focus for which BMW is renowned and comfort for all those on board. Created specifically for electric vehicles, the vehicle architecture allows for extremely generous levels of space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect for the passengers. With its fabric surface, the instrument panel – with atmospheric backlighting – contributes to the warm and inviting atmosphere inside. Large window surfaces and the optional panoramic sunroof with climate comfort glazing generate an ambience bathed in light.   Another prominent influence in the horizontally arranged cockpit is the new control/operation system BMW Panoramic iDrive, which is based on the likewise newly developed BMW Operating System X. It brings together displays, geometry and light & sound design into a holistic experience, customisable via the My Modes. Also playing a role here are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape created specifically for the Neue Klasse.   The elegantly minimalist seats of the new design stand out with their excellent comfort levels over long journeys, sporty character, and wide range of adjustment. Also sporting an all-new design are the steering wheel and the centre console between the driver’s seat and front passenger seat, complete with storage areas and control elements. The rear seat bench offers a single, sofa-like seat surface.   Precisely arranged interior worlds bring a unique and thoroughly distinct character to every equipment package. The materials and colour schemes selected are inspired by modern interior design and advanced Neue Klasse technology, and coordinated harmoniously with one another. They therefore make a noticeable, visible contribution to the exceptional comfort levels on board the new BMW iX3. An attractive range of colours enables a perfect match between the interior tones and exterior paint finishes. As alternatives to the standard-specification Essential interior design in Vivid Grey with Econeer seat coverings, customers can also choose from three other compositions in Veganza, the black BMW M interior world in Veganza and M PerformTex, and the BMW Individual option with a high-quality Merino leather/M PerformTex combination in Black Bicolour or Adelaide Grey.   The new BMW iX3 can be specified as an option with the M Sport package or M Sport package Pro from launch. Its dynamic looks are further emphasised by Black high-gloss features for the exterior, and M Sport seats and an M steering wheel inside the car.   The BMW Iconic Glow exterior package  enables an impressive sound and light sequence with Relaxed , Balanced  and Excited styles. The welcome sequence commences as soon as the driver approaches the vehicle and, as they take their seat, an animated greeting begins in the BMW Panoramic Vision and Central Display, spreading smoothly from the driver’s side of the cockpit to the front passenger side.   BMW Panoramic iDrive: consummate driver focus, BMW-style. The BMW iX3 is the first series-produced model in which BMW Panoramic iDrive redefines the user experience and therefore also Sheer Driving Pleasure. With its neatly judged balance between digital functions and physical elements, BMW Panoramic iDrive elevates intuitive operation – according to BMW’s fabled “hands on the wheel, eyes on the road” principle – to a new level of driver focus. The entire system is born out of decades of experience and a user-centric design approach. Individual customer feedback, data from over 10 million connected vehicles and usability studies with more than 3,000 customers were all incorporated into the development process. Physical controls are on hand, including for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, rear window heating and defrost function. Other functions have been optimised for use by touch and voice command or via the multifunction steering wheel.   The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalisable routines. Large Language Model (LLM) technology will also be gradually introduced to enable even more intuitive voice interaction in the future.   BMW Panoramic iDrive brings four central elements together into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen, from A-pillar to A-pillar. The content in the centre and on the front passenger side can be adapted to personal tastes and requirements. Key driving information appears in the driver’s field of vision. And above the BMW Panoramic Vision, the BMW 3D Head-Up Display (if specified) can now also show integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is located in an ergonomically ideal position next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to particularly frequently used functions using QuickSelect tech.                 The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a relief-like surface and haptic feedback.   Underpinning BMW Panoramic iDrive is the likewise newly developed BMW Operating System X, which offers extensive scope for personalisation via the BMW ID, intelligent driver assistance, a wide variety of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to BMW Software Updates.   The standard-fit navigation system BMW Maps features an upgrade for the charging-optimised route guidance, plus intelligently coordinated presentation of information on the BMW Panoramic Vision, Central Display and optional 3D Head-Up Display. The BMW Digital Key Plus can be set up on smartphones and smartwatches from all the leading makers, also as standard. Meanwhile, BMW Operating System X unlocks a wide variety of entertainment while on the road and during charging stops, bringing customers not only music streaming apps such as Spotify and in-car gaming with AirConsole, but also a video-streaming app offering Disney+, YouTube and other international/numerous country-specific on-demand and live video platforms. The Zoom App for video calls is now also available for use.   The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, and these can be added easily and flexibly through ConnectedDrive Upgrades. For example, more than 60 third-party apps in the music & audio, entertainment, gaming, news, and travel & local categories are available worldwide. To download the features and use the apps, customers will need access to connectivity via BMW Digital Premium or a WiFi network/smartphone hotspot. The BMW Digital Premium range of features customers can add as they desire comprises extensive safety functions, extended navigation features, unlimited data for entertainment and now also BMW M Apps.   Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging. The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 469 hp and 645 Nm of torque. It accelerates from 0 to 100 km/h in 4.9 seconds and reaches a top speed of 210 km/h. Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.   The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres in the WLTP cycle.   BMW Charging: short charging times, premiere for bidirectional charging. The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW as an option.   Extensive bidirectional charging functions are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.   The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging. Emblematic of the charging experience in this new vehicle generation is the intelligent charging flap of the new BMW iX3, which uses artificial intelligence (AI) to detect the customer’s intention to top up their car and then automatically opens or closes. And sixth-generation BMW eDrive technology makes it possible to view the current charging speed and curve in the My BMW App. Up to ten individual charging contracts from various suppliers can be shown digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function.   Heart of Joy: Sheer Driving Pleasure reaches a new level. One of four “superbrains” in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability and efficiency is utilised to the full.   Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. Here, the decades of experience of BMW in the field of driving dynamics control come to the fore. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving feeling whatever the situation and speed. Every movement of the accelerator, brake pedal and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimised by the integrated management of drivetrain, braking system and energy recuperation. In everyday driving, 98 per cent of braking manoeuvres are carried out using recuperation only, i.e. without application of the friction brakes.   “Superbrain of automated driving” for the driver assistance systems with new-generation technology. Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than conventional control units, the “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.   BMW Symbiotic Drive provides seamless support. The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software. The result is a whole new form of Sheer Driving Pleasure. These driver assistance functions are generally already included as standard with entry-level specification. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. The further-developed BMW motorway assistant supports BMW iX3 drivers from the moment they join a motorway until they leave it, and allows them to take their hands off the steering wheel for long periods. The functionality offered by the City Assistant includes traffic light detection, where the car automatically stops and then moves off again.   New electronics architecture with four “superbrains”. The completely newly developed electronics architecture comprises a total of four high-performance computers known as “superbrains”. They pool their processing power for driving dynamics, automated driving, infotainment and basic & comfort-enhancing functions. They also provide the basis for a new software architecture that can be continuously upgraded and is therefore designed to incorporate upcoming function updates including AI features.   The new digital nervous system consists of a wiring harness divided into four zones. This reduces weight by 30 per cent compared to the technology used previously and allows for around 600 metres less wiring. Another new feature are digital “smart eFuses”, which replace classical safety fuses. They enable intelligent power modes for different vehicle states that help to improve the car’s overall efficiency.   With its four superbrains and highly connected software platforms, the BMW iX3 is a true software-defined vehicle and exceptionally well equipped for the future. Added to which, the new electronics architecture forms the basis for multifaceted improvements in the networking of the BMW iX3 with the My BMW App. This new level of quality when it comes to integration delivers new experiences and holds considerable potential for future innovations.   Equipment and individualisation to enhance driving pleasure, comfort and versatility. The new BMW iX3 will be available with one solid and five metallic paint finishes from launch. As an alternative to the 20-inch light-alloy wheels fitted as standard, customers can also browse an exclusive selection of new light-alloy wheels (20-, 21- and 22-inch) available as an option. The range also includes BMW M and BMW Individual light-alloy wheels, some in aerodynamically and weight-optimised Air Performance specification.   Customers can tailor the design of the cabin to their personal style with the help of the Essential, Contemporary, M Sport and BMW Individual interior design worlds. The driver’s seat and front passenger seat are heated and electrically adjustable as standard. M Sport seats and multifunction seats are available as options. Also on the options list are a sports steering wheel and an M Sport steering wheel.   Standard specification for the new BMW iX3 50 xDrive also includes two-zone automatic climate control, Comfort Access, automatic tailgate operation, the extended exterior mirror package, an alarm system and the telephony with wireless charging function. Among the other highlights of the optional equipment offering are three-zone automatic climate control, adaptive headlight functions with intelligent light control, the BMW Iconic Glow package including illuminated BMW kidneys, the Harman Kardon HiFi system with 13 speakers, steering wheel heating and a large panoramic sunroof, whose climate comfort glazing has unique solar energy filtering and 100-per cent UV protection.   Holistic approach targeting circularity and CO 2 reduction. The BMW Group kicked off the development of its upcoming vehicle generation by intensifying its efforts to increase circularity and reduce CO 2 emissions once again. A holistic approach to minimising the product carbon footprint has also been applied for the new BMW iX3 – from circularity-focused product development and a supply chain optimised by the systematic use of secondary materials and renewable energy to production, the use phase of the vehicle and its subsequent recycling.   A variety of actions ensure that the product carbon footprint of the new BMW iX3 50 xDrive over its full life cycle – as measured in CO 2 e (CO 2 equivalents) and based on a mileage of 200,000 kilometres – is 34 per cent smaller than that of its predecessor. This means that, when using energy sourced from the European electricity mix, it will have a smaller product carbon footprint (based on overall life cycle) than a comparable combustion-engined model once it has covered around 21,500 kilometres. If the car is charged exclusively using electricity from renewable sources, it only needs to clock up 17,500 kilometres before it reaches the same point.   Around a third of the new BMW iX3 is made from secondary raw materials. For example, the thermoplastic components for the motor compartment, the storage space under the bonnet and its cover are made from 30 per cent recycled marine plastic. The yarn for the Econeer seat tops is made from 100 per cent recycled PET, yarn for the headlining and floor mats is made from 100 per cent recycled materials. When it comes to the chassis of the car, aluminium consisting of 80 per cent secondary raw material is used for the swivel bearings and hub carriers, while the wheel rims are cast from aluminium with a 70 per cent secondary material content.   The overall product carbon footprint of the supply chain for the BMW iX3 50 xDrive has been reduced by 35 per cent. Production at BMW Group Plant Debrecen does not use fossil fuels in normal operation. And thanks to sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures, the overall efficiency of the new BMW iX3 in the use phase is around 20 per cent higher than that of the predecessor model. #BMWiX3

The Transit Cargo Van 350 LWB is a capable and adaptable vehicle that is designed to serve the diverse needs of business and fleet customers across various industries. "The Ford Transit Cargo Van has been a stalwart for businesses across Europe for decades, and with the introduction of the Transit Cargo Van 350 LWB we're taking its capabilities to the next level for our Middle Eastern commercial vehicle customers,” says Simon Hood, Commercial Vehicles and Fleet Manager at Ford Middle East. “The Transit Cargo Van 350 LWB is suited to a wide range of applications and extensive conversion possibilities that can be tailored to each operator’s unique requirements,” Simon says. “This versatile platform not only allows Ford to compete effectively in the medium and long-haul delivery market but also opens opportunities in specialized fields where it can be configured as a mobile workshop, or field service vehicle, for example.” With its proven durability matched to generous dimensions and an impressive list of standard and optional driver assistance and safety features, the Transit Cargo Van 350 LWB is designed to enhance the overall ownership experience, while aiding business owners in accelerating their productivity. Practicality and payload Designed to carry loads of all shapes and sizes, the Transit Cargo Van V350 LWB offers a substantial total load volume of 12.4 m3. The load compartment has a maximum floor length of 4,256 mm and can accommodate up to three Euro pallets, ensuring outstanding load-carrying capabilities in conjunction with a payload of up to 1,151 kgs. Access to the load area is through twin rear barn doors that can open up to 180 degrees (270 degrees optional), along with a single kerbside load door. Customers can opt for the Delivery Assist Package which comprises side loading doors, a close assist function for the side doors and keyless entry and start. The load compartment is protected by a complete rear trim board and molded floor liner. Parcels can be safely secured with 10 strategically located tie-down hooks, while built-in load space lighting ensures that work can continue seamlessly at night or in dark conditions such as in warehouses or covered loading areas. The vehicle can also be specified with optional heavy-duty batteries, should the customer require it based on their operating requirements. The Transit Cargo Van has a maximum trailer plate towing capacity of 3,500 kg for a braked trailer. The gross vehicle mass (GVM) is rated at 3,500 kg, with a gross train mass (GTM) of 7,000 kg.   On the move The Transit Cargo Van 350 LWB is equipped with Ford’s advanced 2.0-litre Single Turbo EcoBlue diesel engine, delivering 121kW of power and 331 Nm of torque. Designed for efficiency and performance, this four-cylinder engine incorporates AdBlue, an additive that converts nitrogen oxide exhaust emissions into harmless nitrogen and water, significantly reducing its environmental impact. A 22.4-liter AdBlue tank comes standard. Power is transmitted to the rear wheels through a ten-speed automatic transmission. Four available selectable Drive Modes – Normal, Eco, Tow/Haul, and Slippery – allow the driver to tailor performance or efficiency for various driving conditions and operational needs. The Transit Cargo Van incorporates Auto Stop/Start as standard to further optimize fuel efficiency, particularly in bustling city environments. This system switches off the engine when stationary and instantly fires the engine up again as soon as the brake pedal is released – thereby reducing fuel consumption and running costs, as well as lowering exhaust emissions. Advanced technologies The Transit Cargo Van 350 LWB features enhanced digital capabilities too, such as an eight-inch configurable digital instrument cluster and 12-inch multifunction touchscreen display that provides intuitive access to Ford’s SYNC ® 4 infotainment system, which is equipped with hands-free voice control plus wireless Apple CarPlay and Android Auto for seamless smartphone connectivity. There is a USB charging port and an auxiliary 12v power socket in the cabin to power a range of devices. Some innovative features are also available as optional extras on the Transit Cargo Van range. One such system called “delivery assist” is activated when the driver stops and shifts the gearbox into Park. With this configurable feature, this stops the engine, activates the hazard warning lights and alarm, and locks any doors the driver does not use to exit the cab or access parcels. Pressing the brake pedal then restarts the engine and deactivates the hazard lights, allowing the driver to continue on their route with minimal hassle or delay. Uncompromising safety A comprehensive suite of advanced driver assistance systems comes standard, including Electronic Stability Program (ESP) with Traction Control, Hill Launch Assist, Rollover Mitigation, as well as ABS brakes with Electronic Brakeforce Distribution and Emergency Brake Assist. Ford’s Tire Pressure Monitoring is also standard. Customers can opt a higher spec Driver Assistance Package at additional cost, which includes Collision Mitigation, Adaptive Speed Control, Ford’s Blind Spot Information System, Lane Keeping Alert & Aid, Reverse Brake Assist, and a 360-degree camera with front and rear parking aids – the latter especially useful when maneuvering a vehicle that is 5 981mm long. The pack also adds dual power folding exterior mirrors, front fog lamps and a high-mounted LED downlight for added convenience. Comprehensive vehicle security is taken care of by the standard alarm system and factory-fitted immobilizer, remote-operated central door locks with two-stage unlocking, and drive-away locking with crash unlocking function. These enhancements provide Transit Cargo Van customers with enhanced productivity, improved safety, and greater efficiency. #Ford #TransitCargoVan

Drive into a New Chapter with “No Interest for Three Years” Saleh Al Hamad Al Mana Co ., the exclusive agent of Nissan in Qatar , is pleased to announce a range of exceptional back-to-school  offers, designed to provide customers with outstanding value and peace of mind. This offer, valid until September 30th, 2025 , will make it easier than ever to drive away in a brand-new Nissan SUV while enjoying a suite of exclusive benefits tailored for convenience, affordability, and long-term satisfaction. Until September 30th, 2025 , customers can enjoy attractive monthly installments starting from QAR 899 for the Magnite,  QAR  1,199 for the all new Kicks, QAR 1,299 for the X-Trail, QAR 1,399 for the X-Terra, QAR 2,099 for the Pathfinder and QAR 4,099 for the all new Nissan Patrol V6T . These offers aim to provide exceptional value and unforgettable driving experiences throughout the school year. The back-to-school  offers present an excellent opportunity for customers to drive away in a new Nissan crossover or SUV. Through Saleh Al Hamad Al Mana Co.’s  extensive network of showrooms and service centers across Qatar, both new and existing customers can take advantage of these exclusive offers.   The package includes a host of valuable benefits designed for peace of mind and long-term savings, such as 0% interest for three years , a five year warranty , three years of comprehensive insurance , a two-month grace period,  and free registration . With these unmatched incentives, owning a Nissan has never been more rewarding or accessible.   “At Saleh Al Hamad Al Mana Co.,  we understand that the back-to-school  season is a significant time for families across Qatar, and we are proud to support them with offers that make a real difference,” said Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co.   He added, “This is more than just an offer; it is our way of helping parents and individuals access reliable, stylish, and technologically advanced vehicles that make everyday life easier, especially during the school run and daily commuting.   Qatar’s families value safety, comfort, and peace of mind, and that’s exactly what these Nissan SUV offers provide. With Zero% interest, an extended warranty, free registration, and comprehensive insurance included, we’re delivering a complete package that goes beyond expectations. We invite our customers to visit our showrooms and explore how Nissan continues to meet their needs—not just for the school season, but for years to come.”   The all-new Nissan Magnite In the front, the Magnite makes a powerful first impression with its bold, dual-tone grille featuring a pronounced honeycomb design. LED Bi-Projector Auto Headlamps and LED lightsaber-style turn indicators enhance the vehicle's assertive appearance, complemented by a dual-tone floating skid plate that adds to its robust stance. The honeycomb motif continues prominently at the rear through LED tail lamps with 3D honeycomb gradient effect, creating visual depth and an instantly recognizable design. Complementing this theme, the Magnite’s profile features distinctive 16-inch diamond-cut alloy wheels with a dual-tone finish, further enhancing its aesthetic appeal and responsive handling. Inside, the Magnite's cabin thoughtfully carries through the honeycomb design, particularly noticeable in the front air-conditioning vents, front and rear seat upholstery, and door trims, ensuring cohesive styling throughout. Premium MODURE leather quilted seats with Heat Guard technology maintain comfort by effectively reflecting heat, making journeys pleasant even in warmer climates. Under its stylish exterior, the Magnite is equipped with an efficient 1.0-liter Turbo engine, incorporating Nissan’s advanced "mirror bore cylinder coating" technology. This technology ensures optimal heat management, improved combustion efficiency, smooth acceleration, and delivers an impressive 99 horsepower and 152 Nm torque, paired with exceptional fuel efficiency at 17.3 km/l. The cabin offers advanced connectivity with an 8-inch infotainment touchscreen supporting wireless Android Auto and Apple CarPlay. Comprehensive safety features, including six airbags and a 360° Around View Monitor, ensure peace of mind for drivers and passengers. Adding to its practicality, the Magnite features a spacious boot, increasing from 336L to 690L when the rear seats are folded flat. Functional and stylish roof rails further enhance its practicality, offering an additional load-carrying capacity of up to 50 kg, perfect for weekend getaways.   The all-new 2025 Nissan KICKS Expressive Design Inspired by Athletic Sneaker Soles The all-new 2025 Nissan KICKS makes a powerful statement with its progressive and dynamic styling, creating a bold and innovative look from every angle. The commanding front face features sleek, low-profile LED projector headlamps that improve nighttime visibility, complemented by LED daytime running lights that double as amber turn signal indicators. Available signature accent lights further enhance its distinctive appearance. Longer, taller, and broader than its predecessor, the all-new KICKS makes a bold statement with 19-inch alloy wheels and intricate rocker panel designs inspired by athletic sneaker soles for added texture and visual interest. Those who wish to stand out further will appreciate the 15 exterior hues including six two-tone color options that are available. The all-new KICKS is equally striking from behind, with a subtle roof spoiler, and LED taillights that divide the liftgate in two and wrap around into combination lights on the flared rear fenders. More Spacious and Functional The 2025 Nissan KICKS was developed to optimize interior room for passenger comfort and cargo space, while maintaining a compact exterior size that makes driving and parking in the city a breeze. Inside, the KICKS impresses with unique interior trims that blend robust functionality with cocoon-like comfort. The Panoramic Sunroof offers additional light and airiness into the cabin, with a new design that intrudes less into headroom and reduces wind noise. Adding to its premium appeal, drivers and passengers also benefit from a roomier cabin with increased shoulder room and knee room in both rows. As a first for KICKS, both rows of seats use Nissan's Zero Gravity™ seating design, helping distribute weight and pressure across occupants' bodies for increased comfort and reduced fatigue. Innovative Technology and Improved Safety The all-new Nissan KICKS offers an extensive array of innovative features. The dual 12.3-inch monolith display gives an advanced look and increased visibility with horizontal eye movement, with two view options: classic or enhanced displays. The displays thoughtfully crafted ensure improved visibility and hand reach for the touch screen. Wireless Apple CarPlay® and Android Auto™ enable occupants to seamlessly connect their devices, while charging is made possible through the two USB Type-C ports provided within the cabin. Making journeys even more thrilling is a Bose® Personal Plus 10-speaker audio system that delivers crisp, lifelike sound throughout the cabin. Enhanced from the outgoing KICKS, the system adds headrest speakers for the passenger's seat in addition to the driver's seat. Introducing a first for the Nissan KICKS on the safety front, drivers benefit from ProPILOT and a collection of active and passive safety features. These include Automatic Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Blind Spot Intervention, Rear Cross Traffic Alert, Lane Departure Prevention, and High Beam Assist. Powerful 2.0L Engine with Best-in-Class Fuel Economy All KICKS grades employ a 2.0-liter inline-four-cylinder engine rated for 142 horsepower and 190 Nm of torque, coupled to the latest generation of Nissan's Xtronic CVT transmission. Together, the new KICKS delivers confident acceleration for highway passing, thanks to the responsive transmission and the engine's strong low- and mid-range torque. In addition to its dynamic performance, the all-new KICKS boasts a best-in-class fuel economy, achieved through innovative engineering that enhances both aerodynamics and engine efficiency. Features such as full flat undercovers optimize airflow, reducing drag and improving the fuel economy. Furthermore, cooled exhaust gas recirculation (EGR) reduces combustion temperatures, promoting better fuel economy and further minimizing emissions. The all-new KICKS is the second model introduced as part of The Arc, Nissan’s Global Business Plan, following the all-new Patrol, in the Middle East. With a total of five new models slated for launch in the region by Fiscal Year 2026, this strategic expansion underscores Nissan's commitment to redefining the automotive landscape with forward-thinking vehicles designed to meet the needs of modern drivers.   Explore Nissan’s back-to-school offers at Saleh Al Hamad Al Mana Co. showrooms  –  the exclusive agent of Nissan in Qatar  – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Bin Omran, Barwa, and Al Khor or call 8000505. #Nissan # SalehAlHamadAlManaCo

“Spring is a moment of celebration in cultures around the world. It is associated with youth and romance, the return of light and warmth after the darkness of winter. Its joyous transformation is swift and fleeting, which makes it all the more precious. In Spectre Inspired by Primavera, we captured the emotions this moment brings for clients to enjoy all year round. There is a wonderful contrast at the heart of this Bespoke series: the transience of the season, expressed through the permanence of a Rolls-Royce. Spectre Inspired by Primavera reflects the constant evolution of Rolls-Royce Bespoke, which is shaped by the ever-changing imaginations of our clients.” Martina Starke, Head of Bespoke Design, Rolls-Royce Motor Cars   Rolls-Royce Motor Cars is delighted to announce Spectre Inspired by Primavera, a poetic exploration of spring expressed through a series of highly Bespoke motor cars. Named after the Italian word for spring, Spectre Inspired by Primavera features carefully curated Bespoke details that evoke the feeling of the season: delicate, uplifting, and alive with promise. The Spectre Inspired by Primavera Bespoke series includes three distinct expressions –Evanescent, Reverie and Blossom. Each offers a different interpretation of the season, available to commission until the beginning of next year, with deliveries commencing ahead of spring 2026. Spectre Inspired by PrimaverA: a poetic expression of the season Presented in three different colourways, each motor car features a cherry blossom motif – an evocative emblem of spring. These floral elements were individually hand-sketched by a Rolls‑Royce Bespoke designer before being digitised and translated into exterior and interior features. On the exterior, each motor car is distinguished by a hand-painted Coachline motif depicting a cherry branch in bloom. A new, intricate 23-inch alloy wheel design also debuts for this series, evoking a flower in bloom. Its directional form reminds petals gradually opening to meet the spring light – a subtle reference to nature’s vitality. Cherry blossom continues inside: on the Illuminated Treadplates, which also bear the Spectre Inspired by Primavera name, and on the headrests, where a sculptural, silhouette-based stitch embroidery technique captures the appearance of petals. The highlight of each motor car is a uniquely tactile detail: a Blackwood fascia and centre console etched with an expansive, blossoming cherry bough motif. This effect was achieved by experimenting with 37 different laser densities to create a balanced contrast against the polished wood surface, followed by the development of a special sanding process that preserves the detail without diminishing the finish. Inspired by springtime’s changing constellations in the Northern Hemisphere, bringing Boötes, Leo and Virgo – known collectively as the ‘spring triangle’ – into view, each motor car features Starlight Doors, which include 4,796 hand-placed illuminations, and an Illuminated Fascia, depicting an abstract cluster of more than 5,500 individual ‘stars’ alongside the Spectre wordmark. Evanescent: LUMINOUS Beauty The ephemeral nature of spring and its beauty give Spectre Inspired by Primavera ‘Evanescent’ its name. The motor car’s design draws from the unruly beauty of wildflowers, which fill the fields, woods and hedgerows with their vibrant colours and myriad forms. The motor car’s Crystal over Arctic White finish is complemented by a coachline, cherry blossom motif, pinstripe wheel centres and brake callipers in Turchese – a vivid accent that continues inside, paired with Grace White leather. A fine line of piping in Chartreuse adds a flash of contrast.   Reverie: Nature’s Awakening Spectre Inspired by Primavera ‘Reverie’ explores the spiritual significance of spring, with its connections to new beginnings, vitality and a reawakening. In keeping with its name, this serene interpretation of Spectre cocoons its occupants in a dream-like atmosphere of absolute peace and serenity. The exterior is finished in Duck Egg Blue with a Coachline and cherry blossom motif hand-painted in Forge Yellow to match the brake callipers and pinstripe wheel centres. The interior is a study in purity, combining Grace White and Charles Blue leather with vibrant Forge Yellow accents.   Blossom: Season of Renewal Spring is a season of fleeting brilliance – a dazzling moment between dormancy and full bloom, when nature briefly reveals its most vivid and delicate forms. Spectre Inspired by Primavera ‘Blossom’ captures this spirit through its Velvet Orchid Metallic exterior, a deep, expressive colour that evokes the richness and rarity of early spring blooms. A shoulder Coachline and floral motif, alongside brake callipers and pinstripe wheel centres in Forge Yellow, introduce graceful flashes of sunlight and energy. Inside, the cabin pairs Grace White leather with rich Peony Pink accents, while Forge Yellow piping brings a final flourish of seasonal vibrancy.   Spectre Inspired by Primavera is a tribute to spring’s fleeting beauty and the emotions it evokes: preserved forever in the permanence of a Rolls-Royce commission. #ROLLSROYCE #SPECTRE

Harley-Davidson Doha has announced an exclusive summer offer on the full range of its new iconic bikes, combining unmatched performance with an attractive package of customer benefits. Valid until 10 September 2025, the offer allows enthusiasts to own a brand-new Harley-Davidson bike, with a starting price of QAR 56,924 for the Softail Standard model. The monthly instalments of the bikes start from just QAR 1,270, along with generous cashback options ranging between QAR 8,890 and QAR 25,000. Customers will also enjoy a comprehensive benefits package including free one-year registration, free first-year third-party insurance, three-year manufacturer’s warranty with unlimited mileage, and complimentary service for up to 22,000 km or 3 years (whichever comes first). Customers can also leverage in-house financing from NBK Financial Services with just 10% down payment. This summer campaign is a testament to Harley-Davidson Doha’s commitment to rewarding its loyal community of riders with exceptional value and premium service. It also underscores the brand’s dedication to enhancing the ownership experience by offering packages that go beyond expectations. The full range of Harley-Davidson motorcycles is available at the Harley-Davidson Doha showroom on Salwa Road, where customers can explore the latest models and enjoy expert guidance from the dealership’s dedicated team. For more information, please call 44632428/29 or visit the Harley-Davidson showroom on Salwa Road from Saturday through Thursday, 10:30 AM to 8:00 PM. #HarleyDavidson #Doha

30 Days of Exclusive Offers to Power Your Outdoor Adventures As Qatar gears up for cooler skies and the long-awaited outdoor season, Mannai Automotive, the exclusive distributor of GMC in Qatar, is giving drivers the power to explore with GMC TruckMania — 30 days of unmatched offers on the brand’s most capable trucks. The GMC showroom in Doha will be transformed into a dedicated truck hub, offering: Limited-time deals on select GMC models Thrilling test drive experiences Personalized product walkarounds by our expert team Whether you’re planning your next desert adventure, towing equipment for a weekend trip, or simply upgrading to a truck that fits your lifestyle, TruckMania is your chance to experience GMC’s professional-grade capability, premium craftsmanship, and exceptional value. This season’s featured trucks include: GMC Canyon – Your Go-Anywhere, Do-Anything TruckCompact yet adventure-ready, the Canyon is built for those who demand agility and capability on rock, sand, or street — without compromise. GMC Sierra – No Flat LinesBlending rugged power with advanced technology and premium comfort, the Sierra is engineered for those who want it all — whether tackling tough tasks or enjoying a refined drive. “As the season shifts, drivers in Qatar are eager to embrace the outdoors,” said Rajesh Krishnan, President – Automotive Group at Mannai Corporation. “TruckMania is designed to connect them with GMC’s most capable trucks, delivering the confidence, performance, and value needed to take on every adventure.” Ready to Rule the Terrain?Visit the GMC showroom in Doha or explore our offers online at www. https://gmc.mannaiautos.com   to book your test drive today. About Mannai Automotive – GMC Qatar Mannai Automotive, the exclusive dealer for GMC in Qatar, has been delivering professional-grade trucks and SUVs to customers for decades. From the flagship Yukon and versatile Acadia to the rugged Sierra and capable Canyon, our lineup combines advanced technology, premium design, and unmatched capability. #MannaiAutomotivem #GMC #TruckMania