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PUMA welcomed Qatar’s running community to an unforgettable shakeout run experience at Khalifa International Stadium, created in partnership with the Qatar Athletics Federation. The activation brought together members of the public, athletes, creators, and sports enthusiasts from across the country, transforming Doha into a vibrant celebration of movement, performance, and community spirit. What began as a 1.5km shakeout run quickly escalated into an iconic sporting moment as the fastest man in the world and global sprinting legend Usain Bolt  made a surprise entrance, sparking excitement across the stadium. Bolt showed up and stayed to cheer on participants who took part in the friendly 100m Bolt sprint challenge , with separate men’s and women’s heats, giving everyday runners the chance to compete on the same track where some of the world’s best have made their mark, before then joining sports and media personality Hadeel Riyad  for an engaging Q&A session. Attendees also had the opportunity to trial the latest PUMA NITRO  running innovations through the on-site NITRO Van, selecting footwear tailored to their running needs. The energy was amplified by the presence of distinguished athletes including Qatari Olympic and World Champion,   Mutaz Barshim  and PUMA Middle East athletes and t op regional content creators ,  and others were also in attendance, capturing and sharing the excitement with their audiences. With partners including Red Bull, Oakberry and Burgeri, giveaways, and a fully immersive on-ground setup, the event attracted a remarkable turnout from Qatar’s running community, reinforcing PUMA’s growing role in the region’s running landscape. The momentum continued to the next day as Usain Bolt visited Newton International Academy Lusail and took the students through a fun activity that got them moving, and later officially opened PUMA’s new store in Doha Festival City, marking a significant milestone in the brand’s regional expansion. Usain Bolt also met fans during an exclusive public meet-and-greet at the store, further cementing the brand’s presence and strengthening its connection with the local community. Johan Kuhlo, Managing Director of PUMA Middle East, said:“Qatar has one of the most passionate and fast-growing running communities in the region, and our goal continues to be supporting, elevating, and being part of it. Bringing Usain Bolt to Doha was an incredible moment, not just for the brand, but for the community, and a way of giving back to people who show up with so much energy. Seeing everyday runners, kids, and seasoned athletes share the same space is exactly what running is about, and it’s what PUMA will continue championing here in Qatar.” This activation forms part of PUMA’s wider commitment to expanding its running strategy beyond just the UAE and into other key GCC markets such as Qatar, home to one of the region’s most prominent World Athletics, validated races. By collaborating with iconic athletes like Usain, Mutaz, and regional sports talent, PUMA continues to create engaging experiences that deepen the brands relationship with the community and celebrates the running culture across the region. #QatarRunningCommunity

Silver Lake Motors - a subsidiary of Al Mana Holding , has marked a new milestone in Qatar’s automotive landscape with the official market debut of the EXEED EXLANTIX ES , recently at the official launch, strengthening the brand’s position within the country’s premium electric vehicle segment. As a flagship electric sedan, the EXLANTIX ES  has been precisely engineered to deliver dynamic all-electric performance, impressive driving range, and refined luxury, while upholding the highest standards of environmental responsibility. Positioned as a high-tech, luxury-driven expression of EXEED ’s global vision, the EXLANTIX ES  underscores Qatar’s strategic importance as a key market for advanced electric mobility. The model features next-generation electrified powertrain technology, premium interior craftsmanship, and sophisticated climate-adaptation systems designed to perform with confidence in Qatar’s driving and environmental conditions. The EXLANTIX ES adds a sportier, more aerodynamic option to the lineup. With a low drag design, flush exterior surfaces and advanced electric motors, the ES produces up to 480 HP , enabling 0–100 km/h acceleration in approximately 3.7 seconds. Despite its performance focus, the ES emphasizes passenger comfort with a spacious interior, long wheelbase, premium Nappa leather seating, and advanced climate control. A panoramic roof and high-resolution infotainment systems add to its upscale character, making it suitable for buyers seeking a luxury EV with strong performance. Safety and reliability are also a major focus for the  EXLANTIX  range. The ET has already earned 5-star scores  under updated crash-test standards and includes comprehensive air-quality monitoring, electromagnetic safety protections, and a robust body structure. Additionally, chassis and suspension systems, including air suspension and adaptive damping, help ensure smooth driving on Qatar’s highways and uneven terrain. Features such as run-flat tires, strong climate tuning, and enhanced cooling systems further support operation in high-temperature environments. Silver Lake Motors  offers customers a new class of electrified luxury, blending advanced hybrid and electric technologies with premium interiors, while delivering the reliability and driving confidence needed for both urban streets and Qatar’s demanding desert landscapes. Customers can explore the EXEED EXLANTIX  lineup by visiting the flagship showrooms in West Walk , a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED  showroom or call 800 1115. #EXEED

Tajer today announced the official launch of its e-commerce platform in Qatar, positioning itself as a Qatari-built shopping destination with regional depth and global reach. The launch event brought together partners, media, and Tajer management marking the platform’s introduction to the local market. The event underscored Tajer’s commitment to redefining online shopping through curated discovery, enabling shoppers to explore products without borders while fostering closer connections to the brands and people behind them. Built in Qatar for a modern, globally connected audience, Tajer is designed to help customers confidently discover what’s worth having. Tajer blends carefully selected product discovery, authentic brands, and reliable delivery to offer a seamless and trust-driven shopping experience. Developed to simplify the discovery of authentic and dependable products, the platform brings together a thoughtfully selected assortment from homegrown Qatari brands, leading MENA businesses, and select international brands entering the region. Every product on Tajer Shops is chosen with intention, ensuring variety without compromising quality. Currently consumers will be able to shop products and brands close to home from Qatar, Egypt, Turkey, Jordan, UAE and more will be continuously added. In addition to including global market entries such as Brazil. “At a time when consumers are overwhelmed by choice, people are looking for platforms they can trust,”  said Wissam Abuorf, Regional Head of Operations, Tajer. “Tajer was created to offer meaningful discovery where every product has been carefully chosen and has a story. Our aim is to give customers access to brands that reflect their lifestyles, tastes, and values, while supporting regional and global businesses and emerging talent.” A key pillar of Tajer’s vision is its commitment to supporting MENA and homegrown brands, providing them with a platform to grow, reach new audiences, and stand alongside established global names. By combining regional pride with international appeal, Tajer creates an ecosystem where local creativity and global quality coexist. “As we continue to expand our partnerships across the region and beyond, our focus remains on curation,” added Wissam Abuorf, Regional Head of Operations, Tajer. “Tajer is not about selling everything, it's about offering what matters. We want to redefine what curated online shopping looks like in Qatar and help people discover brands they can genuinely rely on.” With more than 6,000 products already available, and new regional and global partners joining the platform, Tajer Shops offers customers access to meaningful variety within a crafted and reliable environment. Designed for modern lifestyles, the platform emphasizes convenience and accessibility, with delivery available to over 90 countries worldwide. As a Qatari-built platform with international reach, Tajer reflects both local identity and global openness. Tajer offers a seamless digital shopping experience supported by curated selections and long-term merchant partnerships, with a growing assortment across key categories. Customers can explore fashion for women, men, and children, seasonal collections including winterwear and loungewear, as well as home, lifestyle essentials, accessories, and everyday necessities all curated to make discovery simple, trusted, and rewarding. #Tajer

“IP Character “Oscar” to Serve as Cricket Ambassador Inside Dugong Adventure Theme Park” Today, Dugong Family, Qatar’s original IP brand, and the Qatar Cricket Association officially signed a strategic partnership agreement at the Qatar Olympic Committee, marking a new milestone in promoting youth sports development and family-oriented sports culture in Qatar. Under the agreement, Dugong Family’s flagship IP character “Oscar” has been appointed as the Ambassador of the Qatar Cricket Association, with Dugong Adventure Theme Park serving as the core platform for implementation. Oscar will play a long-term role inside the park through cricket-themed interactive experiences, immersive games, and family activities, allowing children and families to discover cricket in a fun and engaging way. His Excellency  Sheikh Abdulaziz , Chairman of the Qatar Cricket Association, said: “We strongly believe that investing in youth engagement is fundamental to building a sustainable sporting ecosystem in Qatar. This strategic partnership with Dugong Adventure represents an innovative platform for introducing cricket to young generations through immersive, educational experiences. We are pleased to see Oscar become a bridge that connects families with the values of sport, teamwork, and healthy lifestyles, supporting the long-term development objectives of the Qatar Cricket Association and Qatar National Vision 2030.” Ms.  Vivian Chen , Chairwoman of Dugong Adventure, commented: “Dugong Family was created with a simple mission: to inspire children and families through education, sports, and meaningful experiences. This partnership is not just the launch of a project, but the beginning of a long-term journey. We are honored to work together with the Qatar Olympic Committee and Qatar Cricket Association to build Dugong Adventure into a destination that truly combines entertainment, education, and the spirit of sport.” According to the cooperation plan, Oscar and other Dugong Family characters will be systematically integrated into key zones and permanent interactive attractions within Dugong Adventure, positioning the park as a long-term youth and family outreach platform for the Qatar Cricket Association and creating an immersive environment that combines entertainment, education, and sports promotion. This partnership also reflects Dugong Adventure’s commitment to contributing to the Qatar National Vision 2030, particularly in the areas of youth development, healthy lifestyles, and family and community well-being. #DugongFamily #QatarCricketAssociation

Msheireb Museums, in partnership with Qatar Television and the Australian Embassy in Doha, successfully hosted a screening of the documentary film “Al Nayla: A Journey to the Depths of Sea and the Secrets of Extracting Oysters and Pearls from the Coast of Australia.” The event took place on Tuesday at Stories in Msheireb Museums, gathering diplomats, officials, and members of the public to present the historical and cultural connections between Qatar and Australia through the pearling industry.   The film traced the development of Western Australia’s pearling industry, exploring the history of pearl diving along the region’s coasts, the stages of pearl cultivation, the secrets of selection, and the contributions of the venerable families who had established the industry since the last century. It showed how methods of harvesting oysters and cultivating pearls evolved over time. Through historical footage and interviews with key figures in the sector, Al Nayla exhibited how the introduction of cultured pearls reshaped the global market and influenced the industry’s cultural and economic significance.   The evening represented a cultural and diplomatic occasion of considerable significance, attended by The Honourable Dick Milton, Speaker of the Australian House of Representatives; His Excellency Shane Flanagan, Australian Ambassador to the State of Qatar; Qatar Television leadership; in addition to several diplomats. The distinguished gathering underscored the depth of cultural and diplomatic ties between Australia and Qatar.   Msheireb Museums General Manager, Abdulla Al Naama, said: "Msheireb Museums works to safeguard and promote stories that link our history with our contemporary world. ‘Al Nayla’ serves as a connection between two countries whose cultures were influenced by the sea. Msheireb Museums has long presented the story of pearling and the pearl trade in Qatar. Screening 'Al Nayla' in this setting created a natural dialogue between local and international histories, offering audiences a broader understanding of how this industry developed across different regions.”   HE Shane Flanagan, Australian Ambassador to the State of Qatar, said: "In this year in which we celebrate the 10-year anniversary of the opening of the Australian Embassy in Qatar, tonight's screening of Al-Nayla is a reminder of the human stories that bind our two nations. By sharing these stories, we bridge the 10,000 kilometres between Australia and Qatar. Al-Nayla celebrates a common thread in the history of Australia and Qatar. It is a reminder that, whilst we are separated by oceans, our histories are intertwined. We congratulate Qatar Television on the production of the documentary, which inspires greater curiosity about the threads that connect our two nations."   Ali Saleh Al-Sada, Director of Qatar Television, said: "Several months ago, Qatar TV launched episodes highlighting the pearling trade and the cultural heritage associated with it. This screening extended that focus by introducing audiences to Australia's pearling history and practices. By presenting the film in Msheireb Museums, where Qatar's pearling heritage is already documented, the event created a clear connection between local and international narratives. The film 'Al Nayla' combined historical and contemporary perspectives, helping viewers understand how the pearling industry continues to influence societies today."   Through the screening of ‘Al Nayla’, Msheireb Museums, Qatar TV, and the Australian Embassy offered audiences to engage with both local and international pearling histories. The event emphasised cross-cultural dialogue, showing how an industry shaped societies, economies, and traditions across continents. The documentary examined both the technical and human aspects of pearling, showcasing the experiences of divers and industry leaders. It also illustrated how economic, environmental, and technological changes influenced the industry, delivering an informative and educational experience for attendees. #MsheirebMuseums

Consulting HAUS emphasized the deal was a milestone for the local and regional ecosystem Consulting HAUS served as the exclusive sell‑side advisor to Snoonu in its landmark acquisition by Jahez Group. By guiding Snoonu through negotiations and positioning the company at more than a billion‑riyal valuation, Consulting HAUS played a pivotal role in securing favorable terms and ensuring the transaction reflected Snoonu’s growth trajectory. From business planning to deal structuring, diligence and negotiation support, the firm acted to safeguard the interests of Snoonu’s shareholders. It also underscored the importance of professional expertise in cross‑border GCC transactions and marked a milestone for Qatar’s tech ecosystem.   “We are proud to have served as Snoonu’s exclusive advisor in this landmark transaction, which underscores the critical role of professional advisory in enabling successful cross‑border deals across the GCC. By guiding Snoonu through this acquisition, we have highlighted Qatar’s emergence as a hub for tech innovation which will act as a benchmark and provide motivation for other Qatari tech companies moving forward.” said Laith Dajani - Managing Partner of Consulting HAUS.   Consulting HAUS began its mandate nearly a year ahead of the transaction’s close, laying the groundwork for Snoonu’s successful exit. The firm’s initial phase centered on developing a robust business plan and ensuring operational readiness, establishing a structured process designed to minimize negotiation friction and safeguard value. Building on this foundation, Consulting HAUS took the lead in transaction execution, working seamlessly with buy-side consultants, legal counsel, and auditors. Throughout the engagement, the firm was instrumental in managing stakeholder expectations, maintaining alignment across all parties, and driving a disciplined project-management framework. This comprehensive approach proved pivotal in delivering value and ensuring the transaction was executed with precision, transparency, and strategic foresight.   Reflecting on the firm’s advisory role in the transaction, Hamad Al Hajri - CEO of Snoonu said, “We value Consulting‑HAUS’s expertise and professionalism which was one of the supporting factors in getting the deal over the line and overcoming the challenges along the way.   Our landmark agreement with Saudi Arabia’s Jahez Group brings new investment, valuing Snoonu at over QAR 1 billion — one of the largest private infusions in the nation’s history, and undoubtedly the largest in its tech sector. From the heart of Doha, we are accelerating toward regional leadership while staying firmly rooted in Qatar’s values, vision, and talent.”   Backed by a partnership team with over 100 years of combined experience, Consulting HAUS is uniquely positioned to navigate the complexities of consulting and transaction advisory across the GCC. Its integrated model ensures that this depth of expertise is applied to every engagement, delivering clients the highest standards of service and strategic insight. The firm has established its many successes based on differentiating its operating model by integrating its various service lines to enable it to provide seamless turnkey solutions to its clients. Over the last 7 years, Consulting HAUS has delivered many landmark projects that have advanced economic development and diversification across the region. #Snoonu

Carnegie Mellon University in Qatar (CMU-Q) and the Middle East Council on Global Affairs (ME Council) signed a Memorandum of Understanding (MoU) to establish a comprehensive framework for cooperation in research, education, and professional development across the region. The agreement was signed by CMU-Q’s Dean Michael Trick , Dean of CMU-Q, and Dr. Khalid Al-Jaber , Executive Director of the ME Council, alongside representatives from both institutions. The collaboration underscores the shared commitment of both organizations to advance knowledge exchange, support strategic research, and build capacity to address key regional policy challenges. The partnership will leverage CMU-Q's world-class expertise in Artificial Intelligence, Business Administration, Computer Science, and Information Systems, as well as resources from Carnegie Mellon's campuses and research institutes in the United States. Dean Trick emphasized the significance of the partnership: "Our collaboration creates meaningful opportunities for our students and researchers to engage with critical policy questions facing the region. By combining our academic strengths with the Council's deep understanding of regional dynamics, we can contribute to evidence-based analysis and solutions that support the development of Qatar and the entire Middle East region." Dr. Khalid Al-Jaber, Executive Director, ME Council, stressed that this partnership marks an important step toward strengthening a research and educational environment capable of addressing the rapidly evolving challenges facing the region. He added that collaborating with Carnegie Mellon University in Qatar, with its global expertise and academic excellence, opens new horizons for advancing knowledge and developing innovative, research-driven solutions. He expressed his confidence that this collaboration will help build the capacities of future generations and empower them to drive positive change in Qatar and the wider Middle East. Under the agreement, CMU-Q will provide education and training programs to the ME Council on Global Affairs, while both organizations will exchange expertise among their academic and research teams. They will also jointly organize conferences, seminars, and workshops to promote knowledge sharing and professional development. The Middle East Council on Global Affairs will offer internship and employment opportunities for CMU-Q students who will also be encouraged to participate in voluntary activities supporting the Council's community service initiatives in Qatar. This partnership reflects CMU-Q’s ongoing effort to create meaningful learning experiences for students and support research that contributes to the community. Through this collaboration, both institutions aim to encourage thoughtful exchange and a deeper understanding of the region.   About Carnegie Mellon University in Qatar   For 125 years, Carnegie Mellon University has forged a path of innovation and collaboration. A private and top-ranked university, Carnegie Mellon looks beyond the traditional campus borders to have a transformative, global impact.   In 2004, CMU and Qatar Foundation began a partnership to bring this unique educational experience to the Middle East. Today, more than 450 students pursue undergraduate degrees in the growing fields of artificial intelligence, biological sciences, business administration, computer science and information systems.   As the CMU-Q alumni network grows, so does the impact of our graduates. They work at top organizations and innovative startups. They are researchers, creators, entrepreneurs, analysts and educators, and they are working to improve the world around them   The Middle East Council on Global Affairs   The Middle East Council on Global Affairs (ME Council) is an independent, non-profit policy research institution based in Doha, Qatar. It conducts policy-relevant research, convenes meetings and dialogues, and engages policy actors on geopolitical and socioeconomic issues specific to the Middle East and North Africa (MENA) region. Serving as a bridge between the MENA region and the rest of the world, the ME Council provides a regional perspective on global policy issues. It also establishes partnerships with other leading research institutions and development organizations across the MENA region and the world. #CMUQ #MiddleEastCouncil #GlobalAffairs

The all-new MG RX9 premium SUV combines elegant design, advanced technology, and powerful driving performance. It represents the next level of luxurious SUV experience, dedicated for modern lifestyle suitable for both city and outdoor use. The MG RX9 and the full line-up of MG cars are available at MG showrooms in Qatar on Salwa Road in Doha and Lusail. The MG RX9 is available in two distinct trim levels: the mid-tier COM 2.0 Turbo, and the top-tier LUX 2.0 Turbo. Designed to meet the needs of modern families, travel enthusiasts, and drivers who desire comfort and capability in a 7-seater configuration. The new MG RX9 offers a blend of modern design, power, and versatility, ensuring the new model offers remarkable value for its class. Additionally, customers will benefit from a generous 6-year/200,000 km manufacturer’s warranty, providing exceptional peace of mind. Exterior and Design The MG RX9’s robust and striking exterior design ensures it stands out on the road. At 1967mm wide, it has the widest body in its class, providing a powerful yet elegant presence on the road. The vehicle’s Starburst Wing Grille, integrated with the sleek headlight design featuring 245 laser-engraved LED light units, further enhances its striking front profile. Complementing this dynamic front face are 21-inch wheels, which not only elevate the vehicle’s look but also ensure stability and performance on various terrains.  The MG RX9 comes in Six exterior colours inspired by nature, offering a choice to suit all drivers’ preferences. Interior Inside the MG RX9, drivers are greeted by a luxurious and spacious cabin, crafted for comfort and functionality. This 7-seater SUV offers generous legroom and headroom for passengers and drivers alike, boasting the largest 3-row seating space in its class. The boot space, which can expand to accommodate 1026 litres in the 5-seat configuration, provides plenty of room for luggage, making it ideal for long trips. In the front, the dashboard features premium materials, including high-quality wood grain or aluminium dashboard trim and soft-plated keys, adding an additional touch of elegance. Features such as the 12.3-inch touch screen, virtual cluster, and hidden intelligent air-conditioning controls ensure drivers are equipped with all the latest features. Available in black or two-tone beige and brown leather, the cabin maintains a sophisticated yet practical design. Seating comfort is further enhanced by the 8-way electrically adjustable driver’s seat (with memory function in the LUX trim) and the 4-way electrically adjustable passenger seat, providing personalised comfort for all. The RX9 comes in multiple trim options. The mid-tier trim, COM 2.0 Turbo   introduces four-wheel drive capability. At the top of the range, the LUX 2.0 Turbo   trim offers the ultimate luxury, with premium leather seats, an advanced 12 speakers premium Bose audio, driver’s seat memory, and additional front parking sensors, providing an unparalleled driving experience and the highest level of comfort. Performance The MG RX9 is designed for exceptional performance across all terrains. Powered by new Net Blue 2.0 Turbo super-efficient engine and paired with a 9-speed automatic transmission, it delivers smooth, responsive handling in any environment. With five adaptive driving modes — Auto, Eco, Sport, Snow, and Off-road — drivers can easily adjust settings to suit road conditions. Whether in the city, on the highway, or off-road, the MG RX9 offers a seamless driving experience, enhanced by its advanced intelligent driving system and all-road intelligent cruise assist. Technology and Safety   Safety is at the forefront of the MG RX9’s design. Equipped with Bosch’s 3rd Generation Intelligent Front View Camera and 5th Generation Millimetre Wave Radar, the RX9 offers advanced driver-assistance systems for all-around protection. The SUV also features HD 360-degree surround view cameras, allowing drivers to have complete visibility, whether parking or manoeuvring in tight spaces. Besides these, MG RX9 also comes with “MG Pilot” level 2 ADAS on the LUX trim, which includes Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keep Assist (LKA), Emergency Lane Keeping (ELK), Intelligent High Beam Control (IHC), Adaptive Cruise Control (ACC) and Blind Spot Monitoring System (BLIS). The vehicle’s robust structure also incorporates over 81% high-strength steel, with ultra-high strength thermoformed steel in key areas of the passenger compartment for enhanced protection. The RX9 meets the latest C-NCAP crash safety standards, ensuring the highest levels of occupant safety. #MGRX9

The Lynk & Co 09 is a luxury sports utility vehicle with 5 doors and a front-mounted powerplant which delivers its power through all four wheels. Built on the advanced SPA architecture and standing as an iconic flagship of the brand, the 09 embodies the on-ward and up-ward spirit and automotive luxury. With its premium design, intelligent features, and versatile configurations, it blends effortlessly into your modern urban life. Whether for business or leisure, this inimitable companion will take your adventures to new heights. The Lynk & Co 09 and other line up of cars are available at Auto Class Cars, the authorized general distributor of Lynk and Co in Qatar, at its showroom on Salwa Road.   Aesthetics for the Visionaries By inheriting and re-inventing the Mega-city Contrast through deconstructivism, the 09 rides on the forefront of urban style. With the "Aurora Borealis" daytime running lights, these captivating lights inspired by nature's spectacle, painting the  urban canvas with enchanting radiance. The 09 shines with its Urban Coast Front, inspired by the dynamic yet serene coastlines of metropolises. The front fascia ingeniously adopts the design of dual decorative lines and effortlessly fuses power and elegance. In "Energy Cube" LED Rear Combination Lamps, crystals are illuminated as the night falls, providing unlimited energy in the modern urban.   Your Own First-Class Cabin The Lynk & Co 09 is distinguished with its elegant interior, where intuitive technology meets luxury design. With 09, you always travel in comfort and ease. Thanks to the 12.8 inch full-color W-HUD, drivers can Keep their eyes on the road and get real-time information at a glance. Furthermore, the 12+6 inch Touchable Center Panel offers an immersive canvas of connectivity, convenience, and entertainment. The Starry-night Controls allows to embrace the tactile elegance of matte silver grainy electroplating at your touch.   Outstanding Comfort With the Lynk & Co 09, you indulge yourself in the ultimate seating comfort throughout your every journey. With its Luxury Seating, enjoy the superior comfort with genuine NAPPA leather and built-in massage. The Overhead Lights illuminates your journey with the soft glow of the overhead reading light, creating a cozy space for your reading pleasure. The 14 Speakers BOSE Audio creates an astonishing sound and premium audio experience during the drive. The Premium etching technology creates unique “City in the Sky” and “Traces of Meteor” patterns for different models. Thanks to its Air-purifying System, the driver and all passengers can breathe in the clean and fresh air as the Air-purifying System safeguards a healthy and refreshing cabin environment. The Touch-controlled Steering Wheel is wrapped in genuine leather and featuring heating, memory, and 4-way manual/power adjustments. The Lynk & Co 09 full-cover Sunshade   makes your car an oasis of shade. Its ample room is perfect for your versatile use, where you can embrace your own space, everywhere you go. Exemplary Sport Chassis The 09 is equipped with an aluminum front double-wishbone independent suspension and a rear integrated multi-link independent suspension. With a substantial 48% usage of aluminum components, this chassis ensures a more robust vehicle structure, delivering enhanced stability, precise handling, and a tranquil driving experience. The Drive-E 2.0TD T5 Turbo Engine + BSG generates a power parameter of T5 Evo: 254Ps, 350 N·m, paired with 48V BSG System, achieving smooth start and responsive acceleration. The 8-Speed Automatic Transmission secures smooth gear shifting and less hesitations. This means that the vehicle is featured by strong power output in low gears as well as economy and fuel saving in high gear.   Intelligent systems The Lynk & Co 09 resembles the Multitude of Technology, one touch away. It Integrates 23 advanced driving assistance functions, ensuring your safety at all times. It is equipped with a human-centered technology that simplifies the complexities of city traffic, giving you instant mastery of the road. With its high-strength body structure, uncompromising safety is ensured, while the High-sensitivity Radar Sensor allows precise computation of vehicle dynamics by equipping 12 ultrasonic radars. Its Intelligent Driving Assistance System includes Highway Assistant that make highway driving easier and stress free, Evasive Maneuver Assist which help drivers stay safe and agile in critical situations, in addition to intelligent Front Cross Traffic Alert.   About Lynk & Co Lynk & Co is the latest addition to the portfolio of Auto Class Cars, a subsidiary of Nasser Bin Khaled Group in Qatar. Lynk & Co, born in 2016, has achieved remarkable growth and progress in record time, establishing itself as a premium brand poised to reshape the automotive sector. It's not just another car manufacturer; but a brand that continually challenges the boundaries of innovation. The global company carries the European genetics of car manufacturing. The values of the company are to present luxury efficient powertrain with European technology. It is the perfect combination of high performance, luxury and safety. Lynk & Co was created for urbanites who share a spirit of openness, bringing together elements from both Eastern and Western automotive cultures. Lynk & Co stands out as a beacon of innovation, meeting the demands of a new generation of drivers and empowering them to embrace the new era and enjoy a quality-driven lifestyle. #LynkANDCo #09

Celebrating the deep-rooted off-road culture and desert heritage of the Middle East, Nissan has marked a new chapter in the Patrol’s legacy at Liwa Festival 2026 with the inauguration of the first-ever Dar Patrol. Translating to the ‘Home of Patrol,’ this immersive, two-story pop-up concept serves as a symbolic hub blending the icon's legacy, innovative spirit, and thriving community, reaffirming the Patrol's enduring dominance across the region. Taking center stage at Dar Patrol are groundbreaking concept models. Leading the display is the Patrol Dune concept, which makes its regional debut following its appearance at SEMA 2025. Designed as the ultimate support vehicle for extreme off-road events, the Dune concept enhances the rugged capability of the Patrol PRO-4X with a custom long-travel racing suspension, widened fenders, and prototype NISMO 18-inch AXIS beadlock wheels wrapped in 37-inch Yokohama GEOLANDAR M/T G003 tires. Complementing this international debut is the home-grown Project SAFARI, a unique showcase featuring concept models across three generations of the Patrol: the 5 th generation (Y61), 6 th  generation (Y62), and the all-new 7 th generation (Y63). Project SAFARI reimagines each model to reflect the versatility and desert mastery of the brand. This includes the Y61 Patrol Super Safari NISMO concept, a curated powerhouse with a NISMO-engineered turbo, alongside Y62 Patrol and Y63 Patrol concepts that extend capability through TEIN suspension systems, large off-road wheels, and exterior enhancements. These concepts affirm the Patrol’s relevance to the region’s driving culture, offering a blueprint for enthusiasts to customize their vehicles for the Middle East’s toughest terrains. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS, Nissan and INFINITI,  said: “Nissan Patrol and Liwa Festival share a powerful story built on heritage, pride and people. For generations, the Patrol has been more than a vehicle, and Liwa more than a proving ground - it is where heritage and innovation meet in the heart of the Empty Quarter. With Dar Patrol, we are not just celebrating this legacy but actively creating a space to engage with its future. Set against the backdrop of the Abu Dhabi desert, where we celebrated the milestone global premiere of the all-new Patrol last year, Dar Patrol is where capability is explored and reimagined. We are proud to deepen our roots and continue shaping the future of this icon and the community that defines it.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., commented, “In Qatar, the Nissan Patrol is deeply woven into our desert lifestyle and everyday mobility, representing strength, reliability and pride across generations. Dar Patrol reflects the same values our customers expect from the brand authenticity, capability and a strong sense of community. Seeing the Patrol celebrated in its natural environment, from heritage-inspired builds to the most advanced expressions of performance and technology, reinforces why it continues to resonate so strongly with drivers in Qatar. This is not just about showcasing vehicles, but about honoring a culture that has shaped how the Patrol is driven, customized and respected in our market.” Designed as a mobile cultural anchor, Dar Patrol overlooks the legendary Tal Moreeb. It is here, on one of the highest dunes in the Empty Quarter, that the Patrol cemented its reputation as the ‘King of the Desert,’ mastering the formidable vertical ascent for decades. Today, the hill remains the ultimate arena where enthusiasts continue to prove the Patrol’s dominance, showing off their driving skills and personalized builds in a display of power and pride. The Dar Patrol space mirrors this passion, serving as the stage for the complete family of the all-new Patrol. The lineup features the Patrol V6T Platinum, offering refined intelligence; the region’s first Patrol PRO-4X, delivering adventure-ready engineering with factory-equipped all-terrain elements; and the pinnacle Patrol NISMO, a performance statement delivering 495hp supported by advanced aerodynamics and E-Damper technology. Throughout the Liwa Festival, running for three weeks from December 12, visitors are invited to experience Dar Patrol, the home of Patrol which stands as a space for enthusiasts, engineers, and experts to engage with the future of the brand right where the action happens. Guests can explore the full lineup and personalization concepts, join guided desert test drives to experience the all-new Patrol’s Adaptive Air Suspension and off-road modes firsthand, or unwind in the rooftop hospitality lounge with views of the Tal Moreeb climbs. As Nissan’s presence at Liwa ushers in a new era for the community, Dar Patrol stands as a testament to capability, culture, and innovation. For more information, visit Saleh Al Hamad Al Mana Co.  - the exclusive agent of Nissan in Qatar - showrooms on Salwa Road, The Pearl, Bin Omran, Barwa, and Al Khor or call 8000505. #Nissan #Patrol

Reflecting Qatar’s spirit of inclusion, compassion, and social solidarity, West Lake Motors – a subsidiary of Al Mana Holding  – welcomed 60 autistic children  and their families to the SOUEAST showroom on Salwa Road  for a heartwarming CSR initiative designed to create a joyful, safe, and sensory-friendly experience for all.   The SOUEAST  showroom, typically known for its modern design and dynamic automotive lineup, was transformed into a vibrant activity hub as families arrived to a warm reception. The initiative featured an array of age-appropriate art and craft stations, drawing and creativity corners, and thoughtfully curated sensory play areas tailored to the comfort and enjoyment of autistic children.   Children explored freely, moving between soft-touch sensory setups, colorful craft stations, and interactive zones that encouraged imagination, expression, and gentle engagement. The showroom was filled with laughter, movement, and heartfelt connections, creating a space that felt uplifting and reassuring for families.   One of the most memorable parts of the day was the joyful excitement of children and parents as they had the chance to test, explore, and ride in SOUEAST  vehicles. The showroom team guided families through an interactive car experience that allowed children to sit inside the vehicles, explore the interiors, and enjoy short, safe, supervised rides.   Parents expressed delight at the opportunity to experience the cars in such a relaxed and family-friendly environment, remarking on the spacious designs and ease of access, elements that are especially valued by families with children.   Moncef Ahabchane, Chief Operating Officer at West Lake Motors, said, “ At West Lake Motors , our responsibility extends far beyond mobility. We see ourselves as part of the social fabric of Qatar, and this initiative reflects our deep commitment to supporting families, celebrating diversity, and building meaningful community connections. Seeing children and parents enjoy the activities—and even experiencing our SOUEAST cars together—was a moment of great pride for us. ”   Hamda Alhitmi, Founder of the Autism Parents Platform , said, “This initiative truly embodies the spirit of community partnership by creating inclusive experiences that bring genuine joy to families, celebrate diversity, and reflect Qatar’s values of compassion and social responsibility. By fostering an environment where children feel safe, welcomed, and included, the impact extends well beyond the day itself. We extend our sincere gratitude to West Lake Motors – SOUEAST Qatar for their meaningful collaboration and for opening both their doors and their hearts in support of our families.”   The CSR day reflects the shared vision of West Lake Motors and SOUEAST  to champion initiatives that support social well-being and reinforce Qatar’s values of inclusivity and compassion.   The day concluded with each child receiving specially curated giveaways, leaving families with warm memories and a sense of shared belonging.   As SOUEAST  continues its journey in the local market, the brand reinforces that its role is not only to bring innovative vehicles to Qatar, but also to stand as a responsible, caring community partner one that opens its doors and hearts to families across the nation. Learn more about SOUEAST ’s vehicles and community involvement by visiting the SOUEAST showroom on Salwa Road or calling 800 0909. #SOUEAST

The Mitsubishi Montero Sport shines with its design, performance and durability, always making it the ideal car for all road conditions and. The Montero Sport and wide range of Mitsubishi models are obtainable at Qatar Automobiles Company, the authorized general distributor of Mitsubishi Motors in Qatar, at its showroom on Salwa road.   The Montero Sport look features the Dynamic Shield front grill, enhanced front bumper design and LED and fog lights to give the car more tough yet smooth and modern look. On the back, the layout of rear lamps was changed, signal lights and brake lights’ positions have been switched, offering a smoked finish and a more sophisticated look of the car.   Engine and Performance The Montero Sport is equipped with 3.0-LITER V6 MIVEC engine. The high-displacement V6 engine supplies strong acceleration even when carrying heavy loads or traveling uphill. The 8-speed automatic transmission, improved fuel efficiency ensures smoother and more luxurious drive. Built for maximum stability and traction, the rugged frame and aerodynamically contoured body contribute to solid handling and stable highway performance. Reliable 4WD traction combines with an advanced suspension to keep the vehicle in touch with surface conditions to stay in firm control. Using the drive mode selector dial, drivers can easily switch between 2WD (2H) and 4WD (4H, 4HLc, 4LLc), while they can Improve traction when driving off road by entering the GRAVEL, MUD/SNOW, SAND or ROCK modes. The Hill Descent Control (HDC) mode selector activates the HDC, which automatically applies the brakes to maintain current speed when traveling downhill, allowing drivers to concentrate on steering and the road ahead without having to manually apply the brakes. Active Stability & Traction Control independently regulates braking force to the wheels during cornering to help maintain excellent vehicle stability when needed. It also optimizes traction to prevent loss of torque whenever wheel spin is detected by controlling engine output and applying brake force to the spinning wheels.   When starting on a steep slope, Hill Start Assist (HSA) helps prevent from rolling backwards when the brake is released by maintaining the braking force for up to two seconds until the accelerator is applied. Because challenges come in all shapes and sizes, this model is designed to climb up, over, around and through the toughest terrain.   Safety The Montero Sport enjoys plenty of safety features that ensure utmost safety of the driver and passengers. The features include, Forward Collision Mitigation system [FCM], which helps prevent a frontal collision or reduces damage in the event that a collision unavoidable.   Adaptive Cruise Control [ACC] maintains a set distance between the vehicle and the car ahead via a radar. The technology reduces driver stress during slow traffic on highways.   The Blind Spot Warning system [BSW] and Lane Change Assist [LCA] features utilize radar sensors placed on the rear bumper to detect vehicles on the rear, left and right blind spots. To further enhance safety, the sensing range has been expanded to better detect the danger of collision with other vehicles during lane changes.   Ultrasonic misacceleration Mitigation System [UMS] helps prevent collisions while parking, a buzzer sounds and a warning display if front or rear sensors detect a nearby obstacle. Whereas Multi Around Monitor allows the views from cameras mounted on the front, rear and sides of the vehicle (including a bird’s-eye view) to be displayed in various combinations to reveal what is in blind spots and help the driver park more safely.   Collision safety performance is significantly enhanced by Mitsubishi Motors’ RISE (Reinforced Impact Safety Evolution) body, which efficiently absorbs energy and maintains high cabin integrity in the event of a collision. The body is extremely sturdy and lightweight, due to the generous use of high tensile strength steel plates that also contribute to a high level of collision safety.   The Montero Sport features seven SRS airbags to help protect the driver and passengers by absorbing the force of impact in the event of a collision. The system includes front airbags, front side airbags, curtain airbags (including third-row curtain airbags in the 7-seater) and a driver’s knee airbag.   Utility and interior From elegant leather seats with dual layered cushioning and relaxing spaciousness, to small details including flat accent grips, double-stitched PVC door grips, two-tone black power window switch panels and large single-stitched soft ornaments and decorations, the cabin will awe everybody on board.   The Montero Sport features several utility updates in the cabin. The large 8-inch color LCD meter enhances the prestigious and advanced look and feel of the cockpit. In addition to the 8-inch touchscreen infotainment system, HVAC controls have been updated, and AC power outlet at the rear console for charging gadgets / phones has been added.   The enhanced Smartphone-link Display Audio (SDA) with advanced connectivity helps drivers find new places while staying entertained on the go. The large 8-inch touch screen allows the driver to easily operate music playback via USB or Bluetooth, and calls are made with voice actions. The power tailgate offers a host of convenient functions with the Keyless Operation System. #Mitsubishi #Montero #Sport