Silver Lake Motors—a subsidiary of Al Mana Holding— is proud to announce that  OMODA & JAECOO , a global personalized automotive brand has rapidly positioned itself as one of the most dynamic and fastest-growing names in the international auto industry. In just two years , OMODA & JAECOO has expanded to 41 countries , with cumulative sales surpassing 540,000 units , setting a new pace for the sector.   Driven by a forward-looking strategy that combines innovation, electrification, and deep market integration, the brand has quickly become a standout in the global mobility transformation.   Ms. Ping Ding, Operation Manager of Silver Lake Motors commented, “Qatar is an important market for OMODA & JAECOO, as it reflects the brand’s core values of innovation, ambition, and a clear vision for the future. In line with its commitment to Qatar’s 2030 vision, the brand is introducing advanced new energy vehicles, including JAECOO J6 EV, JAECOO J7 SHS (Super Hybrid System) and much more, that support intelligent mobility and environmental sustainability.”   She continued, “This shared focus on innovation and long-term impact will also be reflected in the brand’s flagship showroom, set to open in Lusail later this year. More than just a display space, the showroom will offer an immersive introduction to the OMODA & JAECOO world, bringing its design philosophy and future-oriented values to life in a setting that aligns with Qatar’s progressive vision.”   As one of the region’s most promising automotive markets, Qatar continues to see growing demand for next-generation vehicles that align with national sustainability goals and customer expectations for cutting-edge design and performance. Our commitment is to support the evolving needs of this dynamic market and play a meaningful role in shaping the future of transportation here and beyond.”   Rapid Global Expansion Since its inception, OMODA & JAECOO  has broken industry records by becoming the first emerging auto brand to surpass 500,000 units sold in under two years . As of May 2025, its total global sales reached 540,000 , propelled by strong market demand and a bold global-first approach. In the rapidly evolving new energy segment, the brand recorded a 370% year-on-year growth in NEV (New Energy Vehicle) sales  in Q1 2025. The OMODA C5 , the brand’s first global model, has proven to be a bestseller, achieving over 10,000 units sold  within just ten months. Building on this success, the upcoming global release of the JAECOO J5 , a rugged yet refined light off-road SUV, and the OMODA C7 , a high-tech NEO crossover, is set to drive the next phase of international expansion.   The JAECOO J5 , tailored for regional lifestyles, offers top-tier off-road performance, pet-friendly features, and outdoor-living versatility—highlighting the brand’s focus on lifestyle-oriented innovation.   Strong Middle East Foundation In the Middle East , OMODA & JAECOO  has strategically launched in Qatar, Saudi Arabia, Kuwait, and the UAE . A major milestone in the region is the opening of a 12,000-square-meter regional spare parts and service center , now the largest of its kind for any Chinese auto brand in the Middle East . This facility enables a 95% parts fulfillment rate  and 24-hour VOR (Vehicle-Off-Road) delivery , greatly enhancing after-sales responsiveness and customer satisfaction.   Growth Across Europe and Latin America OMODA & JAECOO has rapidly expanded its presence in Europe since launching in Spain in early 2024, quickly entering seven key markets including Italy, Poland, and the UK, where it now operates over 300 showrooms and achieved a 1.8% market share by selling more than 3,000 units in May, becoming the fastest-growing new auto brand there. In Latin America, the brand has also gained strong momentum, particularly in Brazil, where overall sales increased 87% month-on-month shortly after launch, with the J7 SHS model doubling its sales through a 107% monthly growth, solidifying OMODA & JAECOO as a competitive player in the region.   OMODA & JAECOO has garnered attention for its youth-focused vehicles that merge striking design, state-of-the-art technology, and exceptional performance. The brand is set to pilot in a new era of automotive excellence, with a strong focus on sustainability and environmental responsibility. Through this partnership, Silver Lake Motors  reinforces its commitment to bringing premium, eco-conscious vehicles to the local customers.   For more information or to book your test drive, please call 8001115 . #OMODAANDAECOO

A Perfect Blend of Modern Design, Power, and Versatility The all-new MG RX9 premium SUV combines elegant design, advanced technology, and powerful driving performance. It represents the next level of luxurious SUV experience, dedicated for modern lifestyle suitable for both city and outdoor use. The MG RX9 and the full line-up of MG cars are available at MG showrooms in Qatar on Salwa Road in Doha and Lusail. The MG RX9 is available in two distinct trim levels: the mid-tier COM 2.0 Turbo, and the top-tier LUX 2.0 Turbo. Designed to meet the needs of modern families, travel enthusiasts, and drivers who desire comfort and capability in a 7-seater configuration. The new MG RX9 offers a blend of modern design, power, and versatility, ensuring the new model offers remarkable value for its class. Additionally, customers will benefit from a generous 6-year/200,000 km manufacturer’s warranty, providing exceptional peace of mind. Exterior and Design The MG RX9’s robust and striking exterior design ensures it stands out on the road. At 1967mm wide, it has the widest body in its class, providing a powerful yet elegant presence on the road. The vehicle’s Starburst Wing Grille, integrated with the sleek headlight design featuring 245 laser-engraved LED light units, further enhances its striking front profile. Complementing this dynamic front face are 21-inch wheels, which not only elevate the vehicle’s look but also ensure stability and performance on various terrains.  The MG RX9 comes in Six exterior colours inspired by nature, offering a choice to suit all drivers’ preferences. Interior Inside the MG RX9, drivers are greeted by a luxurious and spacious cabin, crafted for comfort and functionality. This 7-seater SUV offers generous legroom and headroom for passengers and drivers alike, boasting the largest 3-row seating space in its class. The boot space, which can expand to accommodate 1026 litres in the 5-seat configuration, provides plenty of room for luggage, making it ideal for long trips. In the front, the dashboard features premium materials, including high-quality wood grain or aluminium dashboard trim and soft-plated keys, adding an additional touch of elegance. Features such as the 12.3-inch touch screen, virtual cluster, and hidden intelligent air-conditioning controls ensure drivers are equipped with all the latest features. Available in black or two-tone beige and brown leather, the cabin maintains a sophisticated yet practical design. Seating comfort is further enhanced by the 8-way electrically adjustable driver’s seat (with memory function in the LUX trim) and the 4-way electrically adjustable passenger seat, providing personalised comfort for all. The RX9 comes in multiple trim options. The mid-tier trim, COM 2.0 Turbo   introduces four-wheel drive capability. At the top of the range, the LUX 2.0 Turbo   trim offers the ultimate luxury, with premium leather seats, an advanced 12 speakers premium Bose audio, driver’s seat memory, and additional front parking sensors, providing an unparalleled driving experience and the highest level of comfort. Performance The MG RX9 is designed for exceptional performance across all terrains. Powered by new Net Blue 2.0 Turbo super-efficient engine and paired with a 9-speed automatic transmission, it delivers smooth, responsive handling in any environment. With five adaptive driving modes — Auto, Eco, Sport, Snow, and Off-road — drivers can easily adjust settings to suit road conditions. Whether in the city, on the highway, or off-road, the MG RX9 offers a seamless driving experience, enhanced by its advanced intelligent driving system and all-road intelligent cruise assist. Technology and Safety  Safety is at the forefront of the MG RX9’s design. Equipped with Bosch’s 3rd Generation Intelligent Front View Camera and 5th Generation Millimetre Wave Radar, the RX9 offers advanced driver-assistance systems for all-around protection. The SUV also features HD 360-degree surround view cameras, allowing drivers to have complete visibility, whether parking or manoeuvring in tight spaces. Besides these, MG RX9 also comes with “MG Pilot” level 2 ADAS on the LUX trim, which includes Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keep Assist (LKA), Emergency Lane Keeping (ELK), Intelligent High Beam Control (IHC), Adaptive Cruise Control (ACC) and Blind Spot Monitoring System (BLIS). The vehicle’s robust structure also incorporates over 81% high-strength steel, with ultra-high strength thermoformed steel in key areas of the passenger compartment for enhanced protection. The RX9 meets the latest C-NCAP crash safety standards, ensuring the highest levels of occupant safety. #MGRX9

The summer offer is valid on all Mercedes-Benz electric cars and a wide range of ICE vehicles Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, is pleased to announce an exceptional summer promotion on a selected range of Mercedes-Benz vehicles. The campaign provides prospective customers with an outstanding opportunity to own a luxury car bundled with a host of premium benefits, making this summer the perfect time to invest in the Mercedes-Benz driving experience.   Running until 7 August 2025, the exclusive offer covers a variety of Mercedes-Benz models including C-Class, CLA, E-Class, GLC SUV, GLC Coupé, as well as the full lineup of Mercedes-Benz electric vehicles (EQs). Designed to provide unmatched value, the summer package includes an attractive flat finance rate starting from 2.99%, and a grace period of up to 6 months with an optional 0% down payment. The offer also includes 3-year warranty, and a 3-year comprehensive insurance coverage at a special rate of 4.9%, offered in collaboration with Daman Islamic Insurance Company – Beema. For ICE vehicles, new purchasers can also leverage a complimentary service package valid for 3 years or 60,000 km (whichever comes first).   This initiative underscores NBK Automobiles’ commitment to delivering value-added services that enhance customer satisfaction while reinforcing the prestige and reliability of the Mercedes-Benz brand.   The summer offer is a testament to NBK Automobiles’ continued dedication to rewarding the valued customers with the best possible ownership experience. By combining premium benefits with flexible financing options, the company is enhancing accessibility to the Mercedes-Benz lifestyle but also showing appreciation to the loyal clientele.   Customers are invited to explore the latest models and summer offer at the NBK Automobiles showroom, located at the NBK ONE building in Msheireb, Doha, or contact the customer service team at 800-BENZ (2369) for more information.   Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG. #NasserBinKhaled

Strategic partnership marks the official re-entry of one of the world’s top tyre brands into the Qatari market Al Abdulghani Motors, the authorized distributor of Toyota and Lexus in Qatar, has officially re-launched Apollo Tyres Ltd., one of India’s leading tyre manufacturers, as its exclusive distributor in Qatar. The re-launch event took place at The St. Regis, Marsa Arabia Island, The Pearl, in the presence of senior leadership from both companies, key media representatives, and dignitaries including H.E. Mr. Vipul, Ambassador of India to Qatar. Headquartered in India, Apollo Tyres is currently ranked among the top 15 global tyre manufacturers. With operations in over 100 countries and manufacturing facilities in India, Hungary, and the Netherlands, the company is known for its strong focus on innovation, technology, and performance. Apollo Tyres also serves as an Original Equipment Manufacturer (OEM) for some of the world’s leading automotive brands, including Toyota. The product lineup re-launched in Qatar includes Apollo’s latest tyre innovations for passenger cars, commercial vehicles, SUVs/4x4s, off-highway, and industrial applications. Each tyre is engineered for maximum safety, durability, and performance, tailored to suit Qatar’s road conditions and climate “We are pleased to represent the Apollo brand in Qatar, one that is found to be a great addition to our products value chain, further supporting us in meeting the evolving needs of our customers,” said Mr. Abdo Sweidan, COO of Al Abdulghani Motors, in a statement. “This partnership reflects our continued commitment to delivering reliable, high-quality mobility solutions, and we look forward to building a strong, long-term collaboration with Apollo Tyres.” "This event is not merely a business milestone, but a celebration of shared values and the trust that exists between India and Qatar, a testament to the historic relationship our countries share,” said H.E. Mr. Vipul, Ambassador of India to Qatar. “Today's launch of Apollo Tyres and its partnership with Al Abdulghani Motors reflects the immense potential for business between India and Qatar. Al Abdulghani Motors is a name associated with quality and trust, and I am confident that this collaboration will promise superior value to all its customers. It is not just about tyres on the road but about moving forward with vision and responsibility in today's world.” Mr. Angelo Nigli Shelton, Head of Middle East, North Africa, Central Asia & Turkey at Apollo Tyres,  added: “Apollo Tyres Ltd., a global leader in tyre manufacturing, is relaunching its operations in Qatar through a strategic partnership with Al Abdulghani Motors. This collaboration will improve the availability of high-quality tyres and exceptional customer service across Qatar. With access to Apollo’s diverse range of products for passenger vehicles, commercial vehicles, off-highway, industrial tyres, and SUVs, customers can expect innovative, safe, and durable solutions backed by local expertise and a robust distribution network.”  Apollo Tyres is now available across Al Abdulghani Motors’ nationwide distribution and service network, supporting both private and commercial customers. #AlAbdulghaniMotors #Apollo

Keeta, the international subsidiary of Meituan — China’s on-demand delivery giant — today announced the launch of its Founding Vendor Program in Qatar, inviting local restaurants and retailers to become the first wave of merchant partners on the platform ahead of its official market debut. As the global arm of Meituan, Keeta harnesses the operational scale and technological depth of one of the world’s largest food delivery platforms. Meituan’s infrastructure — supporting over 98 million peak daily orders and more than 770 million global users — positions Keeta to bring a proven, globally successful model to high-growth markets. The Founding Vendor Program is a targeted initiative that offers exclusive early-access benefits to merchants who sign up before the public launch of Keeta in Qatar. Designed to lower barriers to entry and accelerate merchant growth, the program includes: Limited-time lower commission for easy entry:  Founding Vendors benefit from a discounted commission rate during the initial phase, enabling them to scale more easily and expand their influence from day one. Massive visibility in launch campaign : Participating merchants will be prominently featured in Keeta’s launch marketing campaigns, maximizing visibility and early customer acquisition. Zero spending on in-app advertising:  Keeta’s organic traffic distribution mechanism ensures that Founding Vendors receive premium placement and exposure without having to spend on in-app ads. “Qatar is one of the most exciting and fast-evolving digital markets in the region, with a dynamic food and beverage sector that’s ripe for innovation,” said Jane Liu, Keeta’s Qatar General Manager. “The Founding Vendor Program is designed to give local businesses a head start — not just on our platform, but in how they connect with and grow their customer base from day one.” Keeta will also provide extensive on-site training for all merchants prior to launch, followed by regular visits and ongoing support after launch. Following rapid success in Hong Kong and a high-impact rollout in Saudi Arabia, Keeta is now accelerating its expansion into Qatar. In Saudi, the platform achieved over 10,000 store sign-ups and boosted average order volumes per merchant by more than 50% within just three months. This strong foundation positions Keeta to replicate — and build upon — its success in Qatar, a market known for its digital sophistication and growth potential. With Qatar as the next strategic focus, Keeta is laying the groundwork for another high-performance market entry — beginning with strong merchant partnerships. The Founding Vendor Program is the first of several initiatives designed to foster long-term collaboration with Qatar’s F&B and retail sectors while enabling local businesses to thrive in an increasingly digital economy. “We’re not just launching a platform — we’re building a community of forward-thinking partners who can grow with us,” added Liu. “Qatar’s merchants have a critical role to play in shaping the Keeta experience, and this program is our way of putting them at the center of that journey from day one.” Merchants interested in applying for the Founding Vendor Program can express their interest by contacting the Keeta Qatar team at https:// merchant.keeta-global.com/qa/web/joinin . Slots are limited and will be allocated on a first-come, first-served basis. #Keeta

Qatar’s Ooredoo has entered the ranks of the world’s top 10 telecom operator value creators, according to the Boston Consulting Group's (BCG) 2025 Telco Value Creators Report. The milestone is attributed to $6 billion in value creation from 2020 to 2024, representing a successful transformation driven by digital innovation and strategic positioning.   The BCG report, titled " Returns May Be Declining, but Opportunity Is Calling ," advocates for transformative growth in the telecommunications sector, despite prevailing industry challenges. According to the analysis, Ooredoo ranks 9th based on its five-year Total Shareholder Return (TSR) from 2020 to 2024, which stands at 15%. This achievement signifies a market capitalization of $10 billion. The competitive edge for six of the top ten telecom performers from emerging markets stems from regulatory conditions and investment approaches that successfully yield a Return on Invested Capital (ROIC) outpacing the Weighted Average Cost of Capital (WACC) by 60 basis points.   Nuno Gomes, Managing Director & Partner, BCG, said: "Transformations in network architectures and innovative product offerings, powered by the adoption of AI, have unlocked new pathways for significant value creation for telecom operators like Ooredoo. These advancements harness AI's potential to revolutionize the industry, marking a critical turning point for telecom providers globally to reconsider traditional operating models, considering the opportunities projected for the 2025 horizon. The findings highlight that by implementing forward-looking strategies, leading operators establish actionable frameworks for driving substantial value creation, setting a benchmark for industry success in the current competitive landscape."   The report underscores the critical necessity for telecom operators to enhance value generation through a multifaceted approach: optimizing physical and network assets, adopting new cost-efficient network architectures, and innovating with next-generation products and marketing strategies.   How GCC Telcos Are Leading the Shift AI and digital services are emerging as pivotal elements in the transformation toward smarter, more efficient enterprises. Investments by operators in automation, customer intelligence, and tailored AI solutions for enterprises underscore this pivotal shift. This is further propelled by strategic alliances with both hyperscale cloud providers and local startups, driving scalable, bespoke enterprise AI solutions. In parallel, sovereign cloud and data security initiatives are important within the GCC region. Operators are forging partnerships with global technology corporations to establish compliant, local cloud infrastructures, reinforcing data residency and sovereignty—critical components for adherence to compliance standards and the monetization of AI and analytics in regulated industries. "Telecommunications companies must move with agility and foresight, utilizing AI as a crucial catalyst for sparking innovation, enhancing operational efficiency, and deepening customer engagement. The success of operators like Ooredoo corroborates a forward-looking, innovation-centric investment approach, underlining the necessity for transformative mergers and acquisitions, along with advanced marketing strategies for the future," added David Panhans, Managing Director and Senior Partner at BCG The deployment of next-generation networks, such as 5G and Open RAN, are geared toward achieving operational efficiencies and incubating new revenue streams, including low-latency services integral to smart city and IoT frameworks. Efforts in edge computing and low-earth-orbit satellite partnerships aim to extend connectivity, granting telcos the opportunity to exploit untapped markets. Regarding monetization, the focus on enterprise modernization, the bundling of AI-driven services, and an infrastructure aligned with AI optimization are key components for maximizing the returns on investment in next-generation technologies. Further investments in next-gen network infrastructures align with the GCC's ambition to advance smart cities and achieve digital leadership. The Path Forward: A New Model for Value Creation Telecommunications operators could benefit from a proactive approach to optimizing their strategic assets. This involves the monetization of infrastructural assets and the simplification of business models. By exploring shared-models and cloud-based solutions for non-core assets like fixed-line networks and data centers, telecommunications operators can enhance efficiency. Additionally, mergers and acquisitions are pivotal in solidifying market presence and achieving operational synergies, driving industry consolidation towards increased profitability and market leadership. Cost and Capital Expenditure (CapEx) optimization remains at the heart of this transformative agenda, with AI and automation serving as principal levers. AI enables significant CapEx efficiency through infrastructural innovations such as Open RAN, which mitigates vendor lock-in and lowers associated expenditures while additional network-sharing arrangements can generate substantial annual cost savings. As 5G deployments mature, redirecting cash flows from these efficiencies to facilitate growth or shareholder dividends underscores a disciplined CapEx strategy. The development of next-generation network architecture takes center stage, featuring cloud-native systems, Open RAN, and edge computing. These technologies are essential to reducing costs, fostering technological flexibility, and enabling advanced applications for smart cities and the Internet of Things. In concert with this architectural evolution, sales and marketing strategies are undergoing a transformative shift towards AI-empowered personalization, enhancing interactions across both B2C and B2B domains. The blend of automated and human-driven sales interactions represents a hybrid model where AI-addressable inquiries streamline customer service, reserving high-value interactions for expert human engagement. AI is playing a dual role, reducing operational costs and accelerating growth, enabling personalized consumer offerings and sector-specific B2B tools. The telcos poised for superior performance are those merging these strategies: modernizing network and operational infrastructure, refining asset portfolios to concentrate on areas with the highest potential, and innovating customer engagement through data-driven insights. As per BCG's report, embracing cloud-native technologies, facilitating edge computing for IoT applications, and executing on network-sharing agreements, have clear-cut implications for the evolution of the telecom sector's operational and competitive dynamics. About Boston Consulting Group Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. #Ooredoo

Msheireb Museums, Qatar's pioneering heritage destination within Msheireb Downtown Doha, announces the launch of its 2025 Summer Programme under the inspiring theme "Your Creative Journey Begins Here.”   This comprehensive cultural initiative, running throughout July and August, builds on Msheireb Museums' award-winning approach to heritage education by reimagining the historic houses into interactive spaces for creative learning and cultural exchange.                     In line with the 27 th International Council of Museums (ICOM) General Conference theme, “The Future of Museums in Rapidly Changing Communities,” this year’s summer programme builds on Msheireb Museums' internationally recognised storytelling methodology. It invites young participants aged 6-16+ to engage with Qatar's rich cultural narrative through innovative workshops which brings together art, technology, Artificial Intelligence (AI), heritage, and design through specially curated sessions.   Strategic Partnerships Enhancing Cultural Education   The programme reflects Msheireb Museums' approach to joint initiatives through partnerships with distinguished institutions.   Virginia Commonwealth University School of the Arts Qatar (VCUarts Qatar) partners with Doha Design District (DDD) to deliver specialised design and artistic workshops, that draw on local heritage and reinterpret it through a contemporary lens. Participants will explore traditional Qatari spatial concepts, patterns, and calligraphy, using architecture, tile painting, and script as mediums for creative expression.   Complementing these are technology-driven workshops by CamelCode, where participants will engage with robotics, game design, and digital media to reimagine cultural narratives. From reinterpreting artefacts through robotics to developing memory-based digital experiences, the workshops invite young learners to examine how tradition can inform future innovation.   Meanwhile, Life Skills Hub ensures inclusive cultural access through the Inclusive Discovery Outing Camp, providing specially designed inclusive experiences for children and young adults with diverse learning needs. The camp includes arts-based activities, physical games, water play, and weekly themed outings. Each activity is designed to support sensory engagement, creativity, and social interaction in a supportive and accessible setting.   "Our summer programme embodies Msheireb Museums' philosophy of making heritage accessible and relevant to future generations," said Fatma Al Mansouri, Education Manager at Msheireb Museums. "Through our distinguished partnerships with VCUarts Qatar, DDD, Camel Code, Life Skills Hub, we’re turning Msheireb Museums into a laboratory for innovation, where young creatives engage with Qatar’s past while shaping new ideas for the future.”   The programme takes place within the museums' meticulously restored heritage houses – each offering authentic cultural environments that have earned international recognition, including the prestigious International Committee for Education and Cultural Action's "Best Educational Practice Programme" award. #MsheirebMuseums

Msheireb Properties, Qatar's leading sustainable real estate developer, has won two awards at the Luxury Lifestyle Awards 2025. The company received the "Best Luxury Residential Development" award for the Msheireb Townhouse project and the "Best Luxury Sustainable Resort Development" award for Zulal Wellness Resort by Chiva-Som.   The Luxury Lifestyle Awards is an initiative that honours companies and brands in sectors that deliver luxury lifestyle experiences. The initiative has assessed over 5,000 products and services across 400 categories in more than 100 countries.   These achievements add to Msheireb's record of awards garnered during the first half of this year, reinforcing Qatar's position in luxury and sustainable real estate development.   Msheireb Properties CEO Eng. Ali Al Kuwari commented on this achievement: "We are proud of this international recognition from the Luxury Lifestyle Awards. The Msheireb Townhouse project and Zulal Wellness Resort by Chiva-Som combine heritage and innovation, drawing inspiration from our cultural roots while integrating sustainable design and advanced technology. These awards confirm our efforts in developing projects that preserve cultural identity and meet modern living standards."   Excellence in Luxury Residential Design   Msheireb Townhouse embodies a blend of traditional Qatari architecture and contemporary design. Organised in compact clusters with shared central gardens, each home includes a private majlis, smart-home systems, and spacious living areas. The development provides residents with an environment that respects cultural traditions while meeting contemporary needs.   The residential units incorporate environmental design features. Five townhouse buildings in Msheireb have achieved LEED Gold certification, including passive cooling techniques through optimal building orientation, high-performance insulation materials, and heat-isolating glass to reduce energy consumption. Water conservation measures include efficient irrigation systems and drought-resistant native landscaping, while rooftop solar panels contribute to renewable energy generation.   Integration with Smart Infrastructure   The Msheireb Townhouse buildings integrate with the smart city infrastructure of Msheireb Downtown Doha. The city operates with over 650,000 Internet of Things (IoT) devices and is supported by more than 5,000 Wi-Fi points. Residents benefit from high-speed fibre-optic connectivity and access to a digital platform that simplifies residential unit management and enhances daily living through online services and real-time support.   This recognition adds to the collection of awards for Msheireb Townhouse, including the International Property Awards Arabia & Africa 2019, winning in the Best Architecture category for Multiple Residence projects.   Leadership in Sustainable Health Tourism   Zulal Wellness Resort by Chiva-Som is a destination in Qatar that integrates Traditional Arabic and Islamic Medicine (TAIM) with a comprehensive approach to health and wellness. The resort is managed by the Thai Chiva-Som chain and provides a coastal retreat in northern Qatar.   The resort bases its therapeutic approach on Traditional Arabic and Islamic Medicine derived from Ibn Sina's "Canon of Medicine." The resort offers personalised treatment programmes including specialised nutrition, natural therapies, and healthy lifestyle guidance. #MsheirebProperties

“We always say that inspiration for a motor car commission can be found anywhere, and after more than two decades, our clients constantly prove how true this is. This stunning Phantom Dentelle, commissioned through Private Office Dubai, is an homage to the exquisite handmade lace used in some of the world’s leading haute couture ateliers. Using the medium of embroidery, we translated this delicate material into our pinnacle product, which, in its uniqueness, beauty and craftsmanship, can be regarded as an authentic expression of haute couture.” Michelle Lusby, Private Office Dubai Designer, Rolls-Royce Motor Cars Rolls-Royce presents a one-of-one Phantom Dentelle, commissioned by a Middle Eastern client as a gift for their father. This deeply personal project was curated through the marque’s Private Office Dubai. The inspiration for this subtle and elegant commission was a piece of couture lace. The fabric – delicate lace   crafted using a rare ‘Leavers loom’ – featured three-dimensional floral elements and soft pearl-like details. Its intricate textures and gentle palette formed the creative foundation for both the interior and exterior treatment. INTERIOR SUITE: EXQUISITE EMBROIDERY INSPIRED BY LACE Unique to Phantom, the Gallery runs the full width of the motor car’s fascia and is specifically designed to display a Bespoke artwork. For this one-of-one Phantom, Bespoke designers created a floral composition inspired by couture lace. The embroidery layers multiple stitch techniques, thread densities and tonal blends – including Rose Gold, Sunrise and Oatmeal – to evoke the textures of petals, ferns and lacework. A filigree lace-like base is formed using a triple-run stitch, creating a fine mesh structure. Over this, satin stitch shapes the floral elements with a soft, silk-like sheen, while raised accents echo the original pearl details, catching the light with subtle depth. In total, the piece is made up of more than 160,000 stitches. The Waterfall section between the rear seats continues the floral theme with a delicate embroidery echoing the botanical detail in the Gallery design and comprising around 70,000 stitches. The speaker grilles are finished in Rose Gold, subtly complementing the embroidery tones. “The embroidery detailing in the Gallery and rear Waterfall is incredibly complex and designed to capture the soft lustre of pearls. It catches the light as you move around the motor car – or as the sunlight shifts while driving – like the shimmer of a couture gown under flashbulbs on the red carpet. It brings a remarkable sense of movement and theatre to something entirely still.” Brienny Dudley, Interior Trim Centre, Rolls-Royce Motor Cars The interior is completed with Sunrise and Grace White leathers, embroidered ‘RR’ monograms on the front and rear headrests, and Piano White veneer. EXTERIOR COACHWORK: A BESPOKE HUE AND HAND-PAINTED FLOURISH Phantom Dentelle’s exterior is presented in a two-tone Bespoke finish. The lower body is finished in Crystal over Arctic White; the upper body in Crystal over Palais Nemasker Dawn – a colour reserved for the commissioning client’s exclusive use. The double coachline is rendered in Sunrise and resolves with a hand-painted motif depicting a leafy branch with pearl ‘berries’, reflecting the artwork theme inside. The motor car rides on 22” Fully Polished Disc wheels with body-coloured centres and Arctic White centre pinstripes. The polished Pantheon Grille is crowned with the Spirit of Ecstasy mascot in Rose Gold; the same precious metal is used for the Bespoke engraved treadplates. PHANTOM DENTELLE: A PRIVATE OFFICE DUBAI COMMISSION Phantom Dentelle was personally commissioned by the client through Rolls-Royce Private Office Dubai. This invitation-only space brings the Home of Rolls-Royce to clients across the region. At Private Office Dubai, clients have direct, personal access to a Rolls-Royce Bespoke designer and a Client Experience Manager, with whom they can view, discuss, and commission their Bespoke masterpiece in the seclusion and comfort afforded them by the Private Office. #ROLLSROYCE #ONEOFONE #PHANTOMDENTELLE

Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme. This collaboration will allow Privilege Club members to enjoy tailored wellness experiences, seamless bookings, and special rewards when using their linked payment cards at Zulal Wellness Resort. Privilege Club members visiting Zulal Wellness Resort can now collect one Avios for every four QAR spent with their liked payment cards.   Through this innovative programme, Qatar Airways Privilege Club members will gain access to curated wellness packages, and bespoke retreats rooted in Traditional Arabic and Islamic Medicine (TAIM)— designed to enhance their journey toward holistic well-being. The initiative underscores Zulal Wellness Resort’s commitment to providing world-class wellness experiences enhanced by seamless rewards integration through Card-Linked Offers.   Commenting on the partnership,  Ammar Samad, General Manager of Zulal Wellness Resort, said:  "We are thrilled to partner with Qatar Airways Privilege Club, a globally recognized loyalty programme, to bring exclusive wellness benefits to its esteemed members. At Zulal, we believe in the transformative power of well-being, and this collaboration allows us to extend our signature hospitality to a wider audience. Together, we aim to inspire a healthier, more balanced lifestyle for travelers and residents alike."   The Card-Linked Offers programme is part of Zulal Wellness Resort’s ongoing efforts to integrate luxury wellness with seamless customer experiences. Privilege Club members can now enjoy effortless rewards while indulging in Zulal’s personalised wellness programmes.   The Card-Linked Offers programme, launched in 2023, integrated Avios in members’ everyday spends. Payment cardholders – including cards registered in Apple Pay, Google Pay or Samsung Pay – are able to link their cards to their Privilege Club accounts. This enables them to collect and spend Avios on everyday purchases at a wide range of retail and lifestyle partners.   To link your card please visit: clo.qatarairways.com   For more information or reservations, please email Zulal Wellness Resort by Chiva-Som at   reservations@zulal.com , call/WhatsApp +974 4477 6555 or visit   www.zulal.com . #ZULALWELLNESSRESORT

The new Ferrari Amalfi, a front-mid-engine V8 2+ coupé that replaces the Ferrari Roma in the Prancing Horse line-up, was unveiled. The Ferrari Amalfi redefines the concept of contemporary sportiness, combining high performance, versatility, and refined aesthetics. Designed for those who want to enjoy sporty driving without sacrificing comfort and style, the Ferrari Amalfi stands out for its unprecedented balance between adrenaline and everyday usability. The car’s design stems from a fluid and minimalist approach, with sculpted volumes and clean surfaces that express modernity and dynamism. The front is dominated by a large air intake and a long, sculpted bonnet housing the 640 cv turbo V8 engine. At the rear, the integrated active spoiler contributes to high-speed stability, while forged wheels and carbon fibre details complete a sporty and sophisticated aesthetic. Inside, the cabin adopts a dual-cockpit layout, with a new steering wheel featuring physical buttons and the return of the iconic start button. The integrated central display and ergonomic controls ensure intuitive interaction with the car, even during dynamic driving. Extensive use of carbon fibre and contrasting stitching adds a touch of exclusivity, while the 2+ configuration allows the rear seats to be used to significantly increase the car’s practicality, enhancing cargo capacity and allowing trips with children. At the heart of the Ferrari Amalfi is an evolved twin-turbo V8 derived from the award-winning F154 family, capable of delivering 640 cv thanks to new turbocharging calibrations. The highly acclaimed eight-speed dual-clutch transmission ensures fast and smooth gear changes. Performance is outstanding: 0–100 km/h in 3.3 seconds, 0–200 km/h in 9.0 seconds, with a power-to-weight ratio of 2.29 kg/hp, the best in its class. Driving dynamics have been refined with the introduction of the brake-by-wire system, the ‘ABS Evo’ controller designed for all surfaces and conditions, and a recalibrated steering box for even more precise and progressive response. Active aerodynamics, with the new integrated rear mobile wing, ensure stability in all driving conditions and Manettino positions, helping to maximize dynamic performance. The Ferrari Amalfi incorporates the latest technological solutions from the Ferrari range: the infotainment system is fully connected, with Apple CarPlay® and Android Auto® as standard, paired with wireless smartphone charging. The new steering wheel, digital instrument cluster, and 10.25” horizontal central display offers an advanced human-machine interface designed to engage both driver and passenger. Among the features available on request is the addition of the front lifter system usable up to 35 km/h, allowing the car to easily overcome urban obstacles by raising it by up to 40 mm. Completing the onboard experience, the optional Burmester® premium audio system offers an immersive sound environment, designed to accompany every journey with quality and detail. The Ferrari Amalfi is aimed at those seeking a car that combines elegance and performance, emotion and functionality. A model that interprets the Ferrari sporting spirit in a modern key, offering a driving experience without compromise, in any context. #FERRARIAMALFI

Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, in collaboration with Al Majed Group – IWC, proudly hosted an exclusive screening of the newly released F1: The Movie  at Novo cinemas and Novo 7 Star cinemas at Place Vendôme Mall in Lusail. The private event reflects NBK Automobiles’ commitment to engaging with the local community and offering unique experiences to its clientele. Guests included VIP customers, media representatives, and prominent influencers, all of whom enjoyed the premiere in an immersive and upscale setting. Enhancing the cinematic atmosphere, NBK Automobiles showcased a selection of Mercedes-Benz accessories and the striking Mercedes-AMG GT63, a high-performance sports car closely resembling the limited-edition Mercedes-AMG GT63 APXGP featured in the film. Produced by Apple Original Films and distributed by Warner Bros. Pictures, F1: The Movie marks a significant collaboration with Mercedes-AMG, whose vehicles and engineering expertise play a central role in the film. Mercedes-AMG provided cars for both on-screen use and behind-the-scenes support, particularly for the fictional APXGP racing team. The film also features appearances by drivers from the Mercedes-AMG PETRONAS Formula One Team and introduces a special edition Mercedes-AMG GT63 APXGP as a tribute to the project. Directed by Joseph Kosinski, best known for ‘Top Gun: Maverick’, and produced by Jerry Bruckheimer and Formula 1 champion Lewis Hamilton, who also serves as a consultant on the film to ensure authenticity in its depiction of the sport. The film stars Brad Pitt as Sonny Hayes, a former Formula 1 driver who returns to the grid to mentor Joshua Pearce, a rising rookie played by Damson Idris. Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG. #NBK #IWC #F1