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  • ‘THE PEARL CULLINAN’: A BIRTHDAY GIFT LIKE NO OTHER

    “The Middle East region has long been the source of many of the most technically complex, creatively ambitious Bespoke commissions ever undertaken by Rolls-Royce Motor Cars. ‘The Pearl Cullinan’ stands at the very summit of those achievements and is a supreme example of the marque’s creativity and craftsmanship. It is also the very first client Bespoke project to be commissioned through our Private Office Dubai. This is an extension of the Home of Rolls-Royce at Goodwood and gives clients direct access to our talented Bespoke designers, together with the full support of their local dealer partner. As the motor car is a birthday gift to the father of a longstanding patron, it adds a very special dimension to the project: it has been a privilege to create such a magnificent motor car to mark this auspicious occasion. ‘The Pearl Cullinan’ not only has a deep personal meaning to both father and son, it also commemorates the great heritage story of the family. At Rolls-Royce Motor Cars, highly Bespoke commissions have always been crafted with deep emotional connections in mind and each motor car has its own tale.” César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars Rolls-Royce Motor Cars is delighted to present ‘The Pearl Cullinan’ – a magnificent, one-of-one Bespoke motor car commissioned by the owner’s family to mark a significant birthday. It is also the first Bespoke project to be revealed by the Private Office Dubai, which works with local Dealer Partners to bring the authentic Goodwood experience to clients across the Middle East and Africa region. ‘The Pearl Cullinan’ was commissioned in early 2022 by a longstanding Rolls-Royce client, to mark his father’s 90th birthday. Regional Director, César Habib, and Bespoke Lead Designer, Michelle Lusby, were originally introduced to the father with the purpose of understanding his passions and life story; these meetings provided valuable insights to inform the design direction for the commission. BESPOKE PEARL ROSE EXTERIOR FINISH The Bespoke Pearl Rose finish is inspired by the colour of the owner’s most prized pearl in his extensive, world-class collection and is reserved exclusively for this motor car: it will not be available to any other client in future. Paint specialists at the Home of Rolls-Royce at Goodwood used carefully selected pigments to replicate a delicate hint of pink rarely found in natural pearls. Unusually, the paint combines both metallic and pearlescent effects to give exceptional depth and lustre. Perfecting the finish required around 30 different iterations, each applied to a full-sized body panel. These were pre-checked under daylight simulation lamps in the Atelier at Goodwood, then sent to the client to make sure the colour was correct when viewed under the Middle Eastern sun. The paint also underwent extensive technical testing to ensure it will remain unaltered by heat or UV light over its lifetime. The Pearl Rose finish is complemented with a single coachline, applied by hand in Rose Gold paint, to match the rose gold-plated Spirit of Ecstasy mascot. The rose gold theme also extends to the Bespoke treadplates, which are revealed on each of the four door sills upon opening. INTERIOR: THE ART OF PRESENTATION The interior of ‘The Pearl Cullinan’ features two different leather colours. The front seats – where the father prefers to travel as a passenger – are finished in his favourite Cashmere Grey. In reference to the family’s heritage, the rear seats are trimmed in Ardent Red which takes inspiration from the colour of the material on which pearls are presented to customers, to best highlight their subtle natural colour variations. In a similar vein, the burr walnut veneer echoes the wooden presentation boxes in which pearls are traditionally handed over to customers upon purchase. Bespoke embroidery detailing includes ‘RR’ monograms in Rose Gold thread on the headrests, and rear seat inserts in Grace White, inspired by the symmetrical growth patterns of an oyster shell and angled at the same precise 55 degrees as the veneer. A CELEBRATION OF MOTHER-OF-PEARL ‘The Pearl Cullinan’ features one of the most extensive uses of mother-of-pearl ever seen in a Rolls-Royce motor car. The natural variations of this beautiful material created opportunities and challenges in equal measure for the marque’s designers and craftspeople. This is particularly apparent with the detailed design of the Picnic Tables, fitted to the rear of the front passenger seats. The upper surface features an intricate, circular pattern inspired by traditional Arabic design that draws the eye inwards to a central point. Each tabletop is then inlaid with 1,351 separate pieces of mother-of-pearl, every one individually selected and placed by hand in the surrounding burr walnut marquetry and sealed with clear lacquer. The natural shade and colour differences in both the mother-of-pearl and the wood mean each tabletop is a unique work of art. The burr walnut fascia incorporates an exquisite mother-of-pearl inlay inspired by traditional Middle Eastern art. At its centre is the Arabic word for ‘father’, inlaid in stainless steel. In a first for Rolls-Royce, the Bespoke dashboard clock is set in a mother-of-pearl surround; the dial and hands are in rose gold. The centre rotary dial is also finished with mother-of-pearl, giving it a tactile, jewel-like quality. Above the occupants, the Bespoke Starlight Headliner shows the sky as it appeared on the night and at the very place the commissioning client’s father was born. Michelle Lusby, Bespoke Lead Designer at the Private Office Dubai, said, “For me, there was a huge emotional connection with this Bespoke project. I had the privilege of spending time with the commissioning family, which allowed me to discuss details of the design directly with them, and really understand their true significance. Their unique use of mother-of-pearl was a great creative and technical challenge for us: to see the Picnic Tables go from my original digital designs to those beautiful, highly detailed finished works of art was fantastic. This is a truly special commission in so many ways, and a project we aspire to have as Rolls-Royce designers. Emotions inspire our imaginations.” #CULLINAN #RollsRoyce

  • Step into the future as TheArsenale opens fourth location, at the heart of Qatar’s creative hub.

    « We are more than grateful by the opportunity to introduce TheArsenale to the visionary city of Doha. TheArsenale has always been a testament to the fusion of art, innovation, and futuristic mindset. With Qatar, we share a passion for excellence, creativity, and pushing boundaries. » Picture an intertwined world of ingenious innovation, astonishing art, and cutting-edge design; TheArsenale has arrived in Doha Design District. As a global leader in avant-garde mobility design, TheArsenale just inaugurated its first Middle Eastern location, right in a vibrant, creative hub, contributing massively to the region’s futuristic vision. Already an established name in distinguished locations like the Design District of Miami, the City of Dreams in Macau, New York, and an online marketplace, TheArsenale is renowned for its collaboration with the pioneers of design and independent builders, curating a diverse array of technological and design advancements in mobility. TheArsenale’s presence in the Doha Design District is not merely about location—it’s a matter of shared ethos. It’s a masterful fusion of exceptional craftsmanship, revolutionary design, and pioneering ideas which resonates deeply with the cultural values that Qatar holds dear. It’s a monumental step towards transforming the heart of Qatar’s capital city into an exemplary model for sustainable urban living, revolving around innovation and cultural heritage preservation. The Doha Design District has established itself as a critical catalyst for economic growth, attracting an assortment of local and international businesses. With the arrival of TheArsenale, this dynamic and innovative community reaffirms its position as a global symbol of creativity, innovation, and exquisite design. It’s more than just a design district—it’s a space where mutual inspiration flourishes among those passionate about art and design. The Future Of Mobility is Now. TheArsenale Mobility Lab in the Doha Design District not only showcases cutting-edge and groundbreaking designs but also serves as an advocate for the importance of innovative mobility solutions in securing a prosperous future for generations to come. In a rapidly changing global landscape, where urbanization, sustainability, and technological advancements are at the forefront of challenges facing society, the innovative designs showcased by TheArsenale are set to revolutionize the notion of transportation. TheArsenale Mobility Lab in the Doha Design District displays incredible feats of mobility, from flying cars and motorcycles to electric snow bikes, and sailboats with foldable designs, art, gear, apparel, and books. TA Institute: A Series of Design Talks with Creative Visionaries. Set to host creative events throughout the year, TheArsenale launches a series of conversations to bring together some of the most influential and innovative minds in the world of design and mobility. The TA Institute aims to foster a deeper understanding of the design industry while providing insights for designers, enthusiasts, and the public alike. French designer Ora Ito was the first invited to conference around the theme of design and mobility. TheArsenale Mobility Lab is not just a gallery; it’s an invitation to explore the endless possibilities of human creativity. Whether you’re an art connoisseur or simply someone who appreciates beauty in all its forms, this new location promises an unforgettable experience and shift of minds. #TheArsenale

  • Msheireb Museums getting ready to host tourists arriving on Qatar Tourism’s cruise ships

    Msheireb Museums, home to four historic heritage houses restored in the broader sustainable Smart City development of Msheireb Downtown Doha, is getting ready to host tourists arriving on Qatar Tourism’s cruise ships during the 2023/2024 season, promising novel experiences to tourists visiting Doha during the upcoming cruise season. This collaboration is designed to immerse visitors in Qatar’s vibrant history and traditions, brought to life through the immersive exhibitions and events hosted by Msheireb Museums. “We are thrilled to continue our work with Qatar Tourism to offer visitors a rich path through which to explore the history and culture of Qatar as Msheireb Museums became a favored destination during past seasons. Msheireb Museums exists to educate and inspire, and to help each visitor see a new historic dimension,” said Mohammed Al Yousuf, Operations Manager at Msheireb Museums. The busy winter cruise season typically kicks off in October through January each year when the country hosts over 80 cruise ships each day through the Doha Port. Msheireb Museums’ collaboration with Qatar Tourism is designed to elevate the visitor experience in what is fast becoming Doha’s cultural quarter. "The cruise ship tours are a vital pillar in achieving Qatar’s National Tourism Sector Strategy to become the fastest growing tourist destination in the Middle East by 2030. Each season brings new successes to the country's cruise sector, in terms of growing visitor numbers, additional cruise route launches to Doha, and an increase in the number of layover trips through Doha” said Maryam Saoud, Head of the Tourism Product Support Section at Qatar Tourism. The four heritage houses that form Msheireb Museums were maintained and renovated reflecting the essence of the Qatari heritage while adopting the latest interactive visual and audio technology offering visitors an immersive experience. Bin Jelmood House pays tribute and acknowledges the social, cultural and economic contribution of formerly enslaved people to the development of human civilisations. Mohammed Bin Jassim House demonstrates Msheireb’s traditional values as the foundations for the future development of Doha and introduces the transformation of Msheireb over time through recalling memories of its past, showcasing its present and engaging visitors in the plans for the future. Company House showcases first-hand accounts of the men who laboured not just to provide for their families but also to lay the foundations for their emerging nation. Hear their stories in their own words, of how they laboured to build a better future for kin and country, and together with young Qataris today, find inspiration in their tenacity and dedication to the building of modern Qatar. Radwani House represents traditional Qatari family life and gathers, preserves and shares memories of Qatar in a time of historic social transformation. Radwani House represents traditional Qatari family life and gathers, preserves and shares memories of Qatar in a time of historic social transformation. Visitors are encouraged to experience Msheireb Museums through a dedicated app that can be downloaded for free on the App Store and Google Play. The app includes free audio tours inside the museums available in eight languages and options to book tours and other activities. #MsheirebMuseums #QatarTourism

  • Unlock your fitness potential with Privilee

    **The award-winning app that gives you unlimited access to Qatar’s best gyms, fitness classes and studios** Taking care of your wellness is a top priority for many of us, and Privilee is the key to unlocking your fitness potential. If you are looking to boost your health, explore Qatar’s best gyms and fitness studios, try out a new workout or simply take some well-deserved ‘me’ time, Privilee, the award-winning lifestyle membership has you covered. With Privilee, Members get unparalleled complimentary access to an extensive range of top-notch gyms, fitness studios and classes, while taking time to rest and recover at five-star hotel pools and pristine beaches. The unique app is the only one of its kind in Qatar, allowing residents the opportunity to focus on improving their well-being and making the most of their free time. Looking for unlimited access to Qatar’s leading gyms, fitness studios and wellness destinations? Privilee offers both flexibility and choice when it comes to working out. Whether you’re a fitness enthusiast or new to working out, all interests and abilities are catered for through an impressive portfolio of world-class gyms across Qatar. From yoga and pilates classes to HIIT and boxing sessions, discover what works best for you at the likes of UN1T, SoulHIIT, M Active Club and The Venue Ladies. In addition, Members can train solo in huge fitness hubs, boutique-style gyms, and ladies-only facilities in key locations such as The Pearl, Downtown Doha and Lusail. Finding a gym has never been easier, whether that’s close to home, work, school drop off or wherever else you may be throughout your day. Top Fitness Picks SoulHIIT, Downtown Doha Step outside your comfort zone in a wide variety of results-driven fitness classes at SoulHIIT. The cutting-edge studio offers fun and results-driven classes from as early as 5:45am up until 8:30pm. Watch your fitness soar in heart-pounding HIIT, electrifying boxing sessions and relaxing yoga flows, with ladies-only options too. Privilee Members can join two complimentary classes per week and save 10% at SoulHIIT’s Juice Bar. UN1T, Aspire Park and Lusal Get leaner, stronger, faster and healthier in high-energy functional fitness classes at UN1T, surrounded by a like-minded fitness community and expert coaches. The epic fitness studios in Aspire Park and Lusail focus on the fundamental basics in a scientific 12-week programme that enhances overall performance by building strength, muscular endurance and mobility. Privilee Members can join four complimentary fitness classes per week; two at UN1T Aspire Park and two at UN1T Lusail. Dynamik Gym, The Pearl Experience an exceptional workout at Dynamik Gym on The Pearl, where best-in-class equipment, a high-energy atmosphere, and innovative workout concepts await Privilee Members. Train in separate male and female areas, or workout outdoors! Privilee members get unlimited access to Dynamik Gym and 25% off food and drinks at Dynamik’s Juice Bar. M Active Club, Barwa City Give your endorphins a kick at M Active Club! Whether you’re a fan of weightlifting, yoga or BodyPump, this renowned gym caters to both ladies and men. With indoor and outdoor lap pools, challenging fitness classes, and a premium gym, this is the perfect place for those who want to shake up their routine. Privilee Members get unlimited access to M Active Gym and swimming pools, two complimentary fitness classes per week, and 10% off the Elite Swim Academy. M Active Ladies, Duhail Ignite your training session at this award-winning ladies-only gym, equipped with the latest Technogym equipment. Spread across two floors, M Active Ladies has everything you need for a great workout – heavy weights, treadmills, cross-trainers, air bikes, and more. Enjoy a dynamic range of fitness classes, from Body Combat and boxing to yoga and spinning. Privilee Members get unlimited access to M Active Ladies, two complimentary fitness classes per week, and 30% off spa and salon treatments. Aspire Dome, Aspire Academy, Doha Thanks to the high-quality equipment and variety of classes, there is always something fun to try and switch up the way you train at Aspire Dome. The men’s-only venue has a spacious gym and five private fitness studios for classes, including spinning, TRX, and boxing. Privilee Members get unlimited access to Aspire Dome and two complimentary fitness classes per week. Aspire Active Ladies, Aspire Zone, Doha Located within the iconic Aspire Zone, Aspire Active Ladies boasts industry-leading equipment, knowledgeable trainers, and a wide range of fitness classes. The welcoming community and uplifting atmosphere make it an ideal destination for women seeking a holistic approach to fitness. Privilee Members get unlimited access to Aspire Active Ladies and two complimentary fitness classes per week. The Venue Ladies, The Pearl Known as one of the most prestigious health clubs in Doha, The Venue Ladies is a boutique-style gym home to top-of-the-line equipment and a rooftop swimming pool. The fitness schedule includes unique classes such as swing yoga, reformer pilates and dance, with a host of passionate instructors and a friendly community to support ladies on their fitness journey. Privilee Members get unlimited access to The Venue Ladies gym and swimming pool, two complimentary fitness classes per week, and 20% off salon and spa treatments. Privilee is not just a membership for gym and studio access! Members get access to a variety of the city’s finest pool and beach destinations, perfect for midweek daycations, fun-filled after-school activities and relaxing weekends. Take advantage of the beach season and spend your free time at Qatar’s most sought-after pool and beach locations, including The St. Regis Doha, InterContinental Doha Beach & Spa, and Mandarin Oriental, Doha. Plus, as a Privilee Member, save up to 20% on food and drinks across these incredible venues. Accessing Privilee venues is seamless through the app, where Members can explore venues, plan visits, and enter venues. To enhance Members’ experience, Privilee Lifestyle Consultants are available to provide personalised recommendations and answer any questions. To learn more about Privilee and sign up for a membership, visit https://privilee.qa/ Stay updated with news and updates by following Privilee on Instagram at https://www.instagram.com/privilee_qatar. Join Privilee now and live life unlimited. #Privilee

  • Visa prepares GCC to meet growing demand for flexible payments with new Visa Installment Solution

    As consumer interest in installment payment options continue to grow, Visa has announced its plans to introduce the Visa Installment Solution (VIS) in GCC for the first time. VIS enables clients and partners to implement installment solutions on a larger scale, providing widespread acceptance while enhancing the consumer shopping experience. This solution aims to offer eligible Visa credit cardholders flexible payment options, enabling them to effectively manage their budgets and make larger purchases more affordable. Visa is working with local issuers and acquirers in Qatar, KSA, UAE and to ensure they are technologically ready to support and offer the solution to consumers by March-April 2024. Currently live in five countries including Canada, United States, United Kingdom, Hong Kong and Malaysia, Visa is enabling VIS globally with the goal to transform the checkout experience across over 30 countries in the next five years. VIS is a real-time API-based platform that unites key stakeholders in the payment ecosystem, including issuing banks, payment processors, merchants, and payment facilitators. This integrated system allows consumers to activate installment payments at checkout based on their eligibility, whether at Point-of-Service terminals or eCommerce platforms. With VIS, cardholders can seamlessly utilize their existing credit cards or new ones within a flexible, interoperable framework that accommodates any bank. Dr. Saeeda Jaffar, Visa’s Senior VP and Group Country Manager for GCC, stated: “At Visa, we always look for ways to improve our customer experience, and support local businesses with innovative payment solutions for their customers. That’s why we're excited to debut our installment solution for the first time in the GCC. Our journey has already begun with UAE’s NeoPay, Mashreq Bank's subsidiary, and we eagerly anticipate partnering with more of our local stakeholders and partners across the region to fast-track adoption." She added, "VIS delivers transparency, enhances financial control, and improves budget management for Visa cardholders, all while elevating the overall shopping experience. It helps businesses boost sales and conversion rates, issuers in enhancing cardholder engagement and loyalty through new revenue streams, and acquirers with valuable new merchant services. A win-win for everyone, everywhere." To learn more about Visa Installments Solution, please visit Visa Installments #Visa

  • Geneva International Motor Show comes to Qatar with Alfardan Premier Motors at the forefront

    Having first been held in 1905 in Switzerland, the Geneva International Motor Show (GIMS) is now synonymous with automotive history and culture – and this year it added an exciting new dimension by hosting an event in Qatar to showcase technology and innovation. At the forefront of the show was Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar, with a stunning display of the latest models from JLR’s House of Brands: cars that distinguish themselves with their unique philosophy of luxury by modern design. Alfardan Premier Motors is a perfect example of innovation through service, which prompted the team to display the stunning Range Rover SV as the centrepiece of the Motor Show in Doha. The new Range Rover SV is distinguished by carefully-crafted enhancements that showcase and complement the new Range Rover’s modernist design, with each example lovingly hand-crafted in the UK by the Special Vehicles (SV) division. The Range Rover SV lined up alongside the Range Rover Sport at GIMS Qatar; a vehicle that redefines sporting luxury, effortlessly combining assertive and instinctive on-road performance with trademark Range Rover refinement, progressive design sophistication, and connected convenience. The full range of the iconic Defender family was also on display, including the latest Defender 130. Two fully accessorised Defenders from Alfardan Premier Motors were shown at The Outpost Al Barari resort, forming part of a GIMS activation based outside the main show in the Doha Exhibition and Convention Centre, designed to showcase offroad vehicles in their natural element. The all-electric Jaguar I-PACE, which points to the new electrified era for the brand’s future, was additionally shown. A paragon of performance and comfort, the I-PACE perfectly represents the pioneering spirit of the Geneva Motor Show and Alfardan Premier Motors in Qatar. Lining up alongside the Jaguar I-PACE was the acclaimed Jaguar F-PACE: a luxury performance SUV that brings together award-winning design, efficiency, and intuitive technologies, delivering greater performance, agility, and dynamism than ever before. Samer Bou Dargham, General Manager for Alfardan Premier Motors, commented: “The Geneva International Motor Show in Qatar was a genuinely ground-breaking event and it was a privilege for us to be there. Especially, of course, with such a stellar line-up of vehicles from JLR that we felt proud to show to such an enthusiastic public, also during a weekend when the eyes of the motorsport world were on Qatar. For us, it was a real pleasure to meet existing and potential customers, to immerse them in the House of Brands and share our passion. We sell these exceptional cars with total commitment to the highest possible standards of service, backed up by in-depth knowledge of the brands.” For more information on GIMS Qatar, please visit: https://genevamotorshow.com/qatar-2023/ #GenevaInternationalMotorShow #AlfardanPremierMotors

  • ZUMA DOHA REOPENS AS A PERMANENT LOCATION ON AL MAHA ISLAND

    Following its resounding success during the FIFA World Cup 2022, Zuma Doha is reopening its doors as a permanent location, bringing its award-winning contemporary Japanese cuisine and informal izakaya dining concept to Al Maha Island. Zuma Doha is set to open its doors on the 3rd of October 2023, following a renovation that now incorporates key Zuma interior elements. Centered around three kitchens: the main kitchen, robata grill and sushi counter, changes include a DJ booth with a metallic grid backdrop, where live DJs will enhance the venue's vibrant atmosphere, live edge louver walls, new custom cut metal sunshades and a booth based on omikuji fortune paper, perfect for Instagrammable moments. The revamped look will also feature a fabric installation on the terrace, with textures that effortlessly move with the breeze while guests take in stunning views of the Doha skyline. The menu will feature the full selection of Zuma’s award-winning dishes and includes Spicy Beef Tenderloin with Sesame; Black Cod marinated in Miso; Grilled Seabass with Chilli and Ginger; Crispy Fried Squid with Green Chilli and Lime; Tempura Shrimp with Green Pea Wasabi and Chilli Dip, all complemented by signature cocktails and a world class wine and sake list. Zuma on Al Maha Island will operate every day from 12pm to 1am, offering a relaxed, yet chic daytime ambiance with al fresco dining, then moving to a seductive evening scene with Zuma’s famed DJs performing until the early hours. The permanent reopening of the location on Al Maha Island further expands the brand’s presence in key locations across the region. Rainer Becker, Creator and Co-Founder of Zuma, said: “The success we achieved with the Zuma pop-up in Doha during the FIFA World Cup 2022 was monumental, and we are thrilled to now reopen our doors to offer residents and visitors of Qatar our signature and dynamic dining experience for years to come.” “We opened the first Zuma in London over 20 years ago, and we’re looking forward to embarking on our next 20 as we continue to expand both regionally and internationally,” added Becker. Zuma was first established in London in 2002 by Rainer Becker, who fell in love with Japan after spending 6 years working there as Executive Chef of Park Hyatt. Today, Zuma has locations all over the world, including New York, Dubai, Rome, Miami and Hong Kong as well as the new permanent Qatari offering. For more information and reservations, please visit zumarestaurant.com/locations/doha/ #ZUMADOHA #ZUMA

  • EX NIHILO LAUNCHES THE BLUE TALISMAN IN CELEBRATION OF THEIR 10TH YEAR ANNIVERSAY

    THE FRAGRANCE | BLUE TALISMAN Designed as a hypnotic jewel, BLUE TALISMAN encapsulates the best of EX NIHILO’s know-how as an olfactory statement. A cutting-edge fragrance symbol of an infinite spiritual energy expressed by the subtle freshness of Pear and Bergamot softened by abstract Musky and Ambery notes. This creation embodies the vanguard and singular spirit of the House through bewitching and numerous facets. As a true piece of Art, it resonates with the exclusivity of Place Vendôme area, where everything started 10 years ago. OLFACTORY NOTES Top: Bergamot, Ginger, Mandarin, Pear | Heart: Orange Blossom, Georgywood | Base: Akigalawood, Musks, Ambrofix OLFACTORY FAMILY Ambery woody THE PERFUMER | JORDI FERNÁNDEZ Self-made perfumer, Jordi didn’t follow the traditional scent learning path and has developed his very own skills. Proud of his origins, he takes inspiration from the beauty of Spanish landscapes in order to create unique sensory experiences based on well-being and happiness. Specialist of Ambery scents he has already created several iconic fragrances for EX NIHILO. #EXNIHILO

  • Official Formula 1® Aston Martin Medical and Safety Cars on Display at AlfardanLuxuryMotors Showrom

    Following the Formula 1® Qatar Grand Prix, the Official Medical Car of Formula 1®, DBX707 and Official Safety Car of Formula 1® , Vantage, will be on display at Alfardan Luxury Motors showroom in Alfardan Towers, West Bay. F1® enthusiasts will have the opportunity to get up close and personal with the revered Aston Martin Racing Green models until 21st October. “Formula 1 is a key pillar for Aston Martin, and we’re delighted to be able to offer followers of the brand and sport the experience of seeing the Official Medical and Safety cars of Formula 1® first hand and learning about the incredible engineering behind them. It is the first time in the history of F1® that both cars carry the iconic Aston Martin wings, and to have both of them presented for the public to enjoy here in Qatar is really exciting,” Samer Bou Dargham, General Manager of Alfardan Luxury Motors said. Aston Martin unleashed the might of the world’s most powerful luxury SUV, DBX707, as an Official Medical Car of Formula 1® at the start of the 2023 FIA Formula 1 World Championship™ season. The critically acclaimed DBX707 received significant engine, transmission, suspension, and brake upgrades, which have elevated the Aston Martin brand to the pinnacle of SUV performance. Add to that pin-point dynamics, new commanding body styling and an upgraded interior, and DBX707 becomes the point at which performance meets luxury. It is the fastest, most powerful, best handling and most engaging car of its kind. Achieving 0-100 km/h in just 3.1 seconds, DBX707 boasts 707PS with 900NM of torque. Engineered with an abundance of character and compelling capability, the Official Medical Car of Formula 1® showcases its power and handling prowess as it launches into action to support in the event of an emergency. Essential equipment required, such as fire extinguishers, medical bags and a defibrillator all has its own place in the DBX707 so it is easy to check everything is onboard. The car is fitted with FIA-approved racing seats, each with a six-point racing harness. The passengers have access to communications from Race Control, and are able to see not only the FIA Marshalling system but biometric data from the F1® drivers and live television images, allowing early assessment of any incident. The Vantage FIA Safety Car is packed with performance learnings from the many Aston Martin Vantage race cars that compete across the globe every year. It is inspired by Aston Martin’s highly desirable Vantage Formula 1® Edition, which has proved a huge success since being launched in 2021 to celebrate the marque’s return to the pinnacle of motorsport. The Vantage has been adapted for the ultimate speed and handling. It produces 535PS, powered by a 4.0-litre twin-turbo V8 delivering significant performance capability going from 0-100 km/h in just 3.6 seconds. An additional FIA safety car livery, bodyside mounted radio antennas, LED rear number plate and a bespoke, roof-mounted LED light-bar mark it out as the leader of the pack. Inside, the driver and passenger have access to the FIA’s Marshalling System, which displays lights corresponding to any warning flags being shown, just as inside F1® cars themselves, and the car is well covered by cameras inside and out to provide live TV footage. Both the Vantage and DBX707 are in the same Aston Martin Racing Green colours as the two Aston Martin Aramco Cognizant Formula One™ Team cars driven by Lance Stroll and Fernando Alonso. #Formula1 #AstonMartin

  • Lamborghini Revuelto and Lanzador celebrate Middle East premiere

    The Italian brand participates at the first edition of Geneva International Motor Show in Qatar Automobili Lamborghini presents two important Lamborghini models to Middle East audiences at the inaugural edition of the Geneva International Motor Show (GIMS) Qatar. Lamborghini Chairman and CEO Stephan Winkelmann was on site in Doha to mark the brand’s presence at the first-ever GIMS Qatar event, where Middle East audiences enjoyed two regional premieres: the Revuelto super sports V12 plug-in hybrid, and the all-electric Lanzador concept. Unveiling the two cars, Stephan Winkelmann commented, “This new motor show in a significant region is the perfect opportunity to present these important Lamborghini models to Middle East audiences. We are delighted to be here today, in the year that Lamborghini celebrates its 60th anniversary and six decades of our rich brand heritage, while providing visitors to GIMS Qatar a preview of our innovative future as we shape our path towards electrification.” A replacement for the legendary Aventador, the Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure. Its revolutionary architecture, with a naturally-aspirated V12 engine combined with three electric motors and an eight-speed, double-clutch transverse gearbox, delivers 1015 CV. With its innovative design, maximum-efficiency aerodynamics and a new carbon frame concept, the hybrid Revuelto continues Lamborghini’s V12 super sports heritage. Following its global debut at Pebble Beach in August, visitors to Doha also witnessed the Middle East premiere of the company’s inaugural pure-electric fourth-model concept, the Lanzador. Establishing a new car segment, the high ground-clearance Ultra GT offers 2+2 seats, and features clear, pure and technical forms, with an all-new concept in terms of performance and unprecedented on-board experience. Automobili Lamborghini is present at GIMS Qatar from 5 to 14 October. With 12 dealers in the Middle East and Africa, the region is an important market for the super sports brand that in 2022 reported its best results ever in terms of deliveries to customers, turnover and profitability. The first six months of 2023 have produced another record, with global deliveries up 5% compared to the same period last year, and deliveries in the Middle East and Africa up 2% compared to 2022. #Lamborghini #Lanzador

  • ROLLS-ROYCE BLACK BADGE GHOST ÉKLEIPSIS PRIVATE COLLECTION:AN EXPRESSION OF SPELLBINDING BEAUTY

    “With Rolls-Royce Black Badge Ghost Ékleipsis, we draw inspiration from a total solar eclipse: a seldom-seen and spellbinding phenomenon that reflects the rarity and beauty of Rolls-Royce Private Collections. In capturing the magic of this celestial alignment, our Bespoke Collective of designers, engineers and craftspeople have once again elevated contemporary craftsmanship, with a landmark series of exquisite details that project the marque’s culture of ambition and excellence. We are exceptionally proud to present these motor cars to 25 of our most significant clients around the world – it is these individuals who inspire greatness within our brand, and who drive us to create ever more bold and richly detailed expressions of modern luxury.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars Rolls-Royce Motor Cars is delighted to present the Rolls-Royce Black Badge Ghost Ékleipsis Private Collection, inspired by the seldom-seen wonder of a solar eclipse. Harnessing the incredible forces of this celestial phenomenon, these exquisite commissions explore the captivating interplay of light and darkness, recreating the awe-inspiring moment when the Moon completely obscures the Sun. The purity of Rolls-Royce Ghost, infused with the subversive Black Badge spirit, presents the Rolls-Royce Bespoke Collective with the perfect canvas and limitless possibility to express the beauty of this wonder of the universe. The launch of these highly Bespoke motor cars, limited to just 25 examples, coincides with the annular solar eclipse visible in parts of the Western Hemisphere on 14 October. EXTERIOR: GOLDEN DARKNESS The mysterious, ethereal light cast by a total solar eclipse is captured in the Lyrical Copper exterior colour of the motor car. This stunning Bespoke finish incorporates powdered copper pigment, which appears darker until it catches the light when it produces a rich and dramatic iridescence. Mandarin adorns the inserts below the Pantheon Grille and brake callipers, recalling the intense pulses of sunlight witnessed as the eclipse progresses. The same Mandarin hue is used for the hand-painted coachline, which includes a delicate abstract representation of the transition from sunlight to darkness as the Moon approaches to cover the Sun. ANIMATED STARLIGHT HEADLINER The Rolls-Royce Black Badge Ghost Ékleipsis features a fully Bespoke Starlight Headliner with a special animation that, like the eclipse that inspires it, gives those inside a true sense of awe and wonder. As the coach doors close and the engine is started, the ‘stars’ in the Starlight Headliner darken and a mesmerising sequence begins, replicating the totality of the solar eclipse, when the dark silhouette of the Moon completely obscures the bright light of the Sun. A circle of 940 ‘stars’ is formed, representing the bright corona of light around the lunar silhouette. This is surrounded by a further 192 illuminating ‘stars’, recreating the otherworldly spectacle of stars visible in the sky during daylight, which occurs only during a total solar eclipse. The animation remains visible for precisely seven minutes and 31 seconds – the longest possible duration of a total solar eclipse. Once this time has elapsed, the full constellation of stars in the night sky is restored. This highly technical feature required a year of painstaking development, in which the Bespoke Collective produced three complete prototypes to perfect the design and sequencing of the ‘stars’. ILLUMINATED FASCIA AND ‘DIAMOND RING’ TIMEPIECE The illuminated fascia of Rolls-Royce Black Badge Ghost Ékleipsis is adorned with 1,846 laser-etched ‘stars’ in a symbolic timeline of a total eclipse. A single Bespoke designer had sole responsibility for adjusting the individual size and position of each ‘star’ to create the mesmeric effect; a delicate and exacting process that took over 100 hours to complete. The composition culminates in a Bespoke timepiece, which incorporates a brilliant-cut 0.5-carat diamond, recalling the ‘Diamond Ring’ effect, when a single, dazzling point of light can be seen on the Moon’s outline in the split seconds just before and immediately after it obscures the Sun. The bezel geometry has been modified to accommodate the precious gem, as this is the first time in Rolls-Royce history that a gemstone has been integrated into the clock’s bezel. The assembly underwent rigorous adhesion tests, which included climatic cell cycling from -30°C to +90°C, to ensure the diamond is robustly secured. The timepiece is finished with an etching on its dark aluminium surround, revealing the bright metal underneath. This beautiful piece of contemporary craftsmanship is the result of over 14 design iterations. #ROLLSROYCE #BLACKBADGE #ROLLSROYCEBLACKBADGE

  • Audi Middle East Announces Rene Koneberg as Managing Director During GIMS Qatar

    Audi Middle East has announced the appointment of Rene Koneberg as its Managing Director, bringing onboard an industry expert to steer the brand’s future in the dynamic Middle Eastern market. Under his new role, Rene represented Audi Middle East for the first time at GIMS Qatar, where he presented Audi’s flagship SUV, the new Q8 for the first time in the world, shared the success of 2023’s first half and the brand’s outlook for the next few years, while also engaging with regional business partners to discuss the brand’s future in the region. During the recent Geneva International Motor Show (GIMS) in Qatar, an event of significant regional importance, the Audi team also hosted a pivotal investor conference. The distinguished attendees included André Konsbruck, Vice President of Sales Overseas at Audi AG, with Koneberg representing Audi Middle East, where investors met him in his new role as regional managing director for the first time. The conference brought together investors to engage in a comprehensive conversation about the brand's trajectory. Furthermore, Konsbruck highlighted Audi's global strategies and plans, while Rene directed attention toward future growth plans for the region. About Rene Koneberg Rene Koneberg joins Audi Middle East with an extensive career spanning several notable automotive industry roles. With a track record of success and a profound understanding of market dynamics, Koneberg is poised to lead Audi's strategic initiatives in the Middle East region, focusing on the ever-evolving landscape of electric vehicles and the future of mobility. Beginning his career with Audi in 2000, Koneberg played an important role in helping to develop Audi AG's European Sales and Distribution Strategy in line with new legal and economic developments. His passion for innovation and adaptability led him to explore new territories, where he made significant contributions to Audi's fleet sales strategy within the Volkswagen Group and his successful tenure as Sales Manager for the GCC at Audi Middle East. Rene Koneberg's dedication to achieving excellence and driving transformative change is reflected in his more recent roles. As Head of Corporate & VIP Sales for Audi Middle East in 2007, he established a comprehensive Corporate Sales Strategy for the region, forging key partnerships and solidifying Audi's presence in various high-profile segments. His expertise also extends beyond the Middle East, as showcased during other key roles with Audi, such as Director of Brand Operations Audi China, where he was responsible for brand marketing and establishing the first digital showroom in Asia, "Audi City." Most notably, Koneberg managed the importer for Audi, Volkswagen, Bentley, and Lamborghini in Korea, leading a remarkable turnaround for Audi Volkswagen Korea ("AVK") post-crisis, propelling AVK's businesses to new heights and with solid brand strategy throughout. As Managing Director for Audi Middle East, Rene’s visionary leadership and unparalleled experience will play a central role in shaping Audi’s growth, customer and brand experience, and further electrification development across the region. His focus on regionalising the global strategies through digitalisation and improved customer experience will undoubtedly drive Audi's commitment to providing cutting-edge mobility solutions for discerning customers in the region. "I am thrilled to return to Audi Middle East and contribute to a brand that consistently pushes boundaries, embraces transformation, and leverages global expertise to drive continued success in the region. Having witnessed remarkable evolution, I am eager to further unlock the brand‘s vast potential. The Middle East presents a fast-developing market, and I look forward to leading Audi towards sustained success, using my experience from other Audi markets, and from my past tenure here in the Middle East. I and the entire team at Audi, look forward to shaping the company's future in this dynamic market," shared Rene Koneberg. Audi Middle East welcomes Rene with immense enthusiasm, knowing that his leadership will further reinforce Audi's aim towards innovation, sustainability and customer experience excellence. For more information about Audi Middle East and its latest endeavours, please visit www.audi-me.com #AudiMiddleEast

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