His Highness Sheikh Tamim bin Hamad Al Thani, Amir of the State of Qatar, Head of State and Supreme Commander of Qatar Armed Forces, inaugurated the ninth edition of the Doha International Maritime Defence Exhibition and Conference (DIMDEX) 2026 at the Qatar National Convention Centre. The opening ceremony was attended by His Excellency Sheikh Saoud bin Abdulrahman bin Hassan bin Ali Al Thani, Deputy Prime Minister and Minister of State for Defence Affairs, along with a number of Their Excellencies ministers, ambassadors, heads of delegations and naval commanders, as well as representatives of the exhibiting companies participating in the event. His Highness toured several international exhibiting companies and major international pavilions, as well as national companies and entities, including the pavilions of the Qatar Armed Forces participating in the exhibition. In his opening address, His Excellency Major General (Sea) Abdullah bin Hassan Al Sulaiti, Commander of the Qatar Emiri Naval Forces, stated: “The convening of the ninth edition of the Doha International Maritime Defence Exhibition and Conference (DIMDEX 2026) comes at a time of rapidly evolving events affecting our region and many other parts of the world. This underscores the growing importance of defence exhibitions, which provide armed forces with the capabilities they require to carry out their duties and safeguard their sovereignty and security. DIMDEX 2026 responds to these needs by presenting comprehensive defence innovations, particularly in the maritime domain, alongside the latest complementary and support systems that contribute effectively to the work of the armed forces and other relevant sectors.” His Excellency further noted that the event serves as a key platform bringing together thought leaders, experts, academics and military commanders to discuss issues and developments related to maritime defence and security. This is achieved through the Middle East Naval Commanders Conference, which reflects the State of Qatar’s vision of relying on diplomacy as an effective means of resolving various crises and conflicts, and of adopting the principle of joint cooperation among states to achieve shared objectives. Speaking further about the event, His Excellency added: “DIMDEX 2026 is being held over four days under the theme ‘A Global Hub for Defence Innovations – Invest in Possibilities to Shape a Secure Tomorrow, with broad participation from leading international, regional and national companies, as well as a record attendance of official VIP delegations. Accordingly, the event represents a valuable opportunity for exhibitors and participants alike to maximise the benefits it offers, whether in terms of enhancing national defence capabilities or through commercial opportunities, business growth and investment.” The same day also saw the signing of several contracts, memoranda of understanding, and strategic agreements in the field of maritime defence, in the presence of His Excellency Sheikh Saud bin Abdulrahman bin Hassan bin Ali Al Thani, Deputy Prime Minister and Minister of State for Defence Affairs. DIMDEX 2026 features the participation of more than 200 international and national companies across various maritime, land and air defence sectors, in addition to companies specialising in support sectors and advanced technologies. These include technological systems in the fields of cybersecurity, anti-piracy systems and artificial intelligence, command, control, communications, computers, internet, intelligence, surveillance and reconnaissance (C5ISR), remote-control systems and unmanned systems, among others. The event also witnesses a record participation of official VIP delegations, exceeding 110 delegations from around the world. DIMDEX continues to see strong and ongoing participation by the Qatar Armed Forces across all branches, including Qatar Emiri Naval Forces, Qatar Emiri Air Forces, Qatar Emiri Land Forces, Qatar Emiri Air Defence Forces, as well as the military colleges. On the first day of the event, the official opening of the visiting warships display took place at Hamad Port, which received eight visiting warships from six countries, including the multi-mission warship ‘Al Fulk’ of the Qatar Emiri Naval Forces — the largest of its kind in the Gulf region. The event will also host tomorrow, Tuesday 20 January, the Middle East Naval Commanders Conference, organised in partnership with the Joaan Bin Jassim Academy for Defence Studies under the theme “Defence Diplomacy and Maritime Security Challenges”. For the first time, DIMDEX will feature specialised workshops delivered by exhibitors in a dedicated area within the exhibition, during which they will showcase their latest defence innovations and technologies. The ninth edition of DIMDEX 2026 will be held over four days until 22 January 2026 at the Qatar National Convention Centre, covering an area exceeding 40,000 square metres. Registration to attend the exhibition and the accompanying activities of the ninth edition is available via https://bit.ly/4aEtajh . For more information, please visit www.dimdex.com  and follow our official social media accounts on X, Facebook and Instagram. #DIMDEX2026

Hamad Port today welcomed eight visiting international warships as part of the activities of the Doha International Maritime Defence Exhibition and Conference (DIMDEX 2026). The event will officially commence tomorrow, Monday, and continue until 22 January 2026. Visiting warships from France, Kuwait, Oman, Russia, and Saudi Arabia berthed at the port alongside Qatari warship. They were received by Major (Sea) Abdulrahman Yousuf Al-Malki, Warships Logistics Director, in the presence of several accredited local and international media representatives. The Qatar Emiri Naval Forces participated in the event with Al Fulk, their advanced amphibious vessel and the largest of its kind in the Gulf. Al Fulk is a modern strategic transport and support ship. The official opening of the visiting international warships will take place tomorrow at Hamad Port and will be attended exclusively by VIPs, official delegations, and accredited media. Public access to Hamad Port to visit the warships will be available from 20 to 22 January only, and visitors must pre-register online on dimdex.com , and collect their DIMDEX 2026 badges from the Qatar National Convention Centre (QNCC) in order to gain entry to the port. During this period, members of the visiting warship crews will also participate in a special sports tournament designed to strengthen camaraderie and encourage friendly competition, with medals presented to the winning teams at the closing ceremony. For more information, please visit dimdex.com and follow DIMDEX 2026 on social media platforms X, Facebook and Instagram. #HamadPort #DIMDEX2026

The event features over 200 local and international companies, supported by eight major international pavilions. Staff Brigadier (Sea) Abdulbaqi Saleh Al-Ansari, Chairman of the Organising Committee of the Doha International Maritime Defence Exhibition and Conference (DIMDEX 2026), affirmed full readiness for the ninth edition of the international event, which will commence tomorrow, Monday 19 January, and run for four days until 22 January at the Qatar National Convention Centre.   DIMDEX 2026 is held under the gracious patronage of His Highness Sheikh Tamim bin Hamad Al Thani, Amir of the State of Qatar and Supreme Commander of the Qatar Armed Forces, organised and hosted by Qatar Armed Forces under the theme: “A Global Hub for Defence Innovations – Invest in Possibilities to Shape a Secure Tomorrow.”   During a press conference held today at the Qatar National Convention Centre, attended by a wide range of local and international specialised media representatives, and with the participation of Captain (Sea) Khalid Mohammed Al-Siddiqi, VIP Delegation & Protocol Director, Staff Brigadier Al-Ansari stated: “The ninth edition of DIMDEX 2026 is the largest and most expansive since the event’s inception, reflecting the growing international interest in DIMDEX, which has become one of the most prominent events on the global defence calendar. DIMDEX serves as a key platform for bringing together technological advancements and the latest innovations to address the evolving needs and trends in the defence and security domains. The exhibition has evolved into a comprehensive showcase of the latest naval, air and land defence systems, alongside related sectors such as cybersecurity, artificial intelligence, radar and advanced surveillance systems, as well as other technological solutions essential to modern military operations”.   “The exhibition also represents a major hub for companies to conclude commercial agreements, drive business growth and stimulate investment, while providing valuable opportunities to establish strategic partnerships. Moreover, DIMDEX facilitates the exchange of knowledge and expertise, offering fresh perspectives on defence-related issues and enabling a deeper understanding of emerging geopolitical and security challenges,” he added.   He further highlighted that DIMDEX 2026 will bring together over 200 national and international companies specialising in security and defence, alongside eight major international pavilions. The event will also feature a wide range of local and national companies from related sectors, as well as representation from various branches of the Qatar Armed Forces. The exhibition will showcase the latest defence innovations and technologies across more than 40,000 square metres of space.   Staff Brigadier Al-Ansari also emphasised the importance of extending the exhibition to four days, in response to exhibitors’ requests, ensuring that exhibitors and visiting delegations have maximum opportunity to benefit from the event.   DIMDEX 2026 will feature a number of events that have become established components of the exhibition, including the Middle East Naval Commanders Conference, held in cooperation with the Joaan Bin Jassim Academy for Defence Studies, visits of the official VIP delegations, as well as the international visiting warships at Hamad Port. The ninth edition of DIMDEX will include specialised workshops delivered by exhibitors over three days, from 20 to 22 January, in a dedicated area within the exhibition. These workshops will enable participating exhibitors to present their latest innovations directly to delegations and attendees.   As part of DIMDEX 2026, Hamad Port welcomed eight visiting warships earlier today, including the Qatar Emiri Naval Forces vessel ‘Al Fulk’, with local and international media in attendance.   The Doha International Maritime Defence Exhibition and Conference (DIMDEX 2026) will take place at the Qatar National Convention Centre. The exhibition will be open on 19, 20 and 21 January from 09:00 to 17:00, and on 22 January from 09:00 to 16:00. Visitor access on the opening day, 19 January, will be from 12:00 noon to 17:00. The event is expected to attract more than 25,000 visitors. Attendance is available through prior online registration at www.dimdex.com   For more information on the Middle East Naval Commanders Conference and DIMDEX 2026, please visit www.dimdex.com and follow DIMDEX on X, Facebook and Instagram. #DIMDEX2026

The Media Majlis Museum at Northwestern University in Qatar will present a critical and immersive exploration of the future of the Gulf region in its spring 2026 exhibition, “What’s between, between?” curated by Jack Thomas Taylor, curator of art, media and technology, and Amal Zeyad Ali, assistant curator, running from January 26 to May 14 th , 2026.   The exhibition will offer audiences the chance to examine the meanings and “Gulf Futurism,” a term coined by Qatari artist Sophia Al-Maria, looking at the histories, dreaming, futures, and the Gulf region as a contested field shaped by rapid transformation, speculative imagination, and lived experience across the region, moving beyond singular narratives toward complex, in-between realities. Through loaned works, new commissions, and digital media, it examines the tensions between tradition and hyper-modernity, heritage and innovation, human and machine.   A key theme of the exhibition is the metaphor of salt, which is used as an analytical framework to reference histories of trade, labor, ecology, and extraction, while also pointing to contemporary conditions of rapid change. Building on this conceptual lens, the exhibition is structured around the Earth’s atmospheric layers, moving from the troposphere, linked to global trade and consumption, to the thermosphere, associated with satellite infrastructure, communication systems, and space ambitions, and inviting visitors to consider how multiple temporal and spatial scales intersect in shaping the region today.   “With ‘What’s between, between?,’ the Media Majlis Museum further advances Northwestern Qatar’s academic mission by translating research, critical inquiry, and creative practice into a interative exhibition engaging the wider local community,” said Marwan M. Kraidy, dean and CEO of Northwestern Qatar. “The exhibition reflects our commitment to evidence-based storytelling, offering audiences a means to engage thoughtfully with the region’s layered histories and its fast-changing present, and to think critically about how futures are imagined and shaped. This approach is a reflection of NU-Q's values of excellence, collaboration, community, and sustainability.”   Alfredo Cramerotti, director of Media Majlis Museum, added: “As a next-generation university museum, Media Majlis Museum is interested in the spaces where meaning is unsettled. This exhibition embraces the in-between, not as ambiguity to be resolved, but as a condition to be explored. It asks whose futures are being imagined, and who gets to participate in shaping them.”   More than 20 artists from across the Gulf region have contributed to the exhibition, offering peripheral, poetic, and critical perspectives on life in the Gulf today. This includes Ahaad Alamoudi (Saudi Arabia); Ahmad Makia (UAE); Amna AlBaker (Qatar); Aseel AlYaqoub (Kuwait); Ayman Yossri Daydban (Saudi Arabia/Palestine); Eman Ali (Oman/Bahrain); Faisal Saeed Al Zahrani (Saudi Arabia); Farah Al Qasimi (UAE); Fatima Mohammed (Qatar); Khaled Bin Afif (Saudi Arabia); Larissa Sansour (Palestine); Lulua Alyahya (Saudi Arabia); Sheikh Maktoum Al Maktoum (UAE); Manal AlDowayan (Saudi Arabia); Nasser Al Salem (Saudi Arabia); Rashed AlShashai (Saudi Arabia); Sarah Abu Abdullah (Saudi Arabia); Sarah Aradi (Bahrain); Talal Al Najjar (UAE); Tarek Darwish (Qatar); Voyyd (Qatar); and Zahrah Al Ghamdi (Saudi Arabia).   The exhibition will be accompanied by a special publication, What’s between, between?,  which brings together a collection of original essays, dialogues, and critical reflections on Gulf futures through artistic, theoretical, and speculative perspectives. Drawing on voices from art, media, theory, and cultural practice, the volume explores the debates that have shaped—and continue to challenge—the Gulf Futurism aesthetic, highlighting its political, technological, and social dimensions.   Contributors include leading artists, writers, and thinkers whose practices have shaped critical discourse around Gulf futures, among them Sophia Al-Maria, an artist and writer whose work has been instrumental in articulating the aesthetics and politics of Gulf Futurism. Together with a broader network of regional and international voices, the volume offers readers a layered, multifaceted engagement with the Gulf’s evolving cultural landscape.   The Museum’s contributions will extend beyond the exhibition this spring. Coinciding with Art Basel Qatar and Web Summit Qatar week, it will also present a dynamic public program of curator-led walkthroughs, majlis-style conversations, workshops, and educational initiatives.   “What’s between, between?” will be on view at Media Majlis Museum from January 26 to May 14, 2026. Admission is free and open to the public. #MediaMajlis

The Middle East reinforces its deep connection with the performance brand through the launch of the all-new Patrol NISMO and Z NISMO Nissan is celebrating more than four decades of Nissan Motorsports International Co., Ltd. (NISMO). Since its founding in 1984, NISMO has served as the brand's dedicated motorsports and performance arm, bridging the gap between factory racing dominance and high-performance road vehicles. This legacy continues to expand today, with a specific focus on the Middle East following the regional launch of the all-new Patrol NISMO and Z NISMO in less than a year ago. In September 1984, NISMO was founded in Omori, Tokyo, born from the merger of Nissan’s Advertising Division in Omori and the Special Car Testing Division in Oppama. The goal was to consolidate Nissan's racing capabilities. Yasuharu Namba, the brand's first president, established the philosophy that guides the division to this day: “The technology developed through motorsports needs to be fed back into production cars.” In 1985, NISMO tuned Nissan's VG30 turbo engine into a powerful 3.0-liter V-6. This powerplant led to a historic victory at the WEC-JAPAN race - the first-ever win for a Japanese engine and driver (Kazuyoshi Hoshino) in the World Endurance Championship. By 1986, NISMO entered the 24 Hours of Le Mans, laying the groundwork for future endurance success. The early 1990s saw NISMO achieve victory at the Spa 24 Hours (1991) and the Bathurst 1000 with the R32 Skyline GT-R. In 1992, the R91 CP secured the overall title at the Daytona 24 Hours. As the Group C era concluded, NISMO leveraged its expertise to create high-performance components for street cars like the S13 Silvia and R32 GT-R. This era birthed the NISMO 270R and the globally renowned NISMO 400R in 1996. The 400R featured a heavily modified 2.8-liter RB26DETT engine delivering 400 horsepower. NISMO’s first official volume road car arrived in 2007 with the Fairlady Z Version NISMO. This paved the way for a portfolio of performance vehicles including the GT-R NISMO and the JDM Fairlady Z Version NISMO Type 380RS. On the track, NISMO entered the Formula E championship in 2018, becoming the first Japanese manufacturer in the series. The team secured six podiums and five pole positions in its debut season. In 2021, Nissan committed to Formula E through the end of the Gen3 era in 2026. Simultaneously, NISMO continued to dominate the Super GT series, piling up championships in 2003, 2004, 2008, 2014, and 2015. As the global portfolio expanded, the Middle East played a pivotal role in NISMO's road car history. In 2015, the Middle East became the first region globally to receive a NISMO-exclusive model: the Patrol NISMO. Tuned specifically for GCC conditions and customer expectations, it marked the beginning of a deep performance connection between the region and the brand. Today, the all-new Nissan Patrol NISMO leads the NISMO road car lineup with a potent 3.5-liter twin-turbocharged V6 that builds on the brand’s renowned GT-R engineering expertise. Launched in the Middle East in 2025 as the most powerful Patrol, it produces nearly 500hp of power and 700Nm of torque in Sport Mode, along with optimized aerodynamics and a dedicated NISMO tuned suspension. The all-new Patrol NISMO blends the strength of Nissan’s flagship SUV with precision tuned performance. Doubling the NISMO excitement and presence in the Middle East, the all-new Nissan Z NISMO brings the same spirit to Nissan’s iconic sports car family. As the fastest and most powerful Z to date, it features a NISMO tuned 3.0 liter twin turbo V6 producing 420 horsepower and 520 Nm of torque, motorsport inspired aerodynamics, and a cockpit designed for focused and exhilarating driving. Thierry Sabbagh, Divisional Vice President, President Middle East, KSA, CIS – Nissan, INFINITI, said: “For more than 40 years, NISMO has represented the pure expression of Nissan performance, and the Middle East has become one of the most important markets where that spirit truly comes to life. Our customers here have a deep appreciation for high performance, engineering excellence and motorsports DNA, which is why NISMO has such a strong emotional connection in the region. With the all-new Patrol NISMO and Z NISMO, we are proud to continue delivering performance vehicles that are not only inspired by the racetrack but engineered specifically for Middle Eastern roads and driving expectations.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., commented, “Performance in Qatar is not only about numbers; it is about presence, capability, and a sense of pride behind the wheel. NISMO resonates strongly with our market because it delivers a unique blend of motorsports credibility and real-world strength that suits both our driving culture and road conditions. Models like Patrol NISMO and Z NISMO speak directly to enthusiasts who expect commanding performance without compromise. As Nissan’s long-standing partner in Qatar, we see NISMO as a brand that continues to elevate expectations and inspire a new generation of performance-focused customers.” From its origins in Omori to its modern presence on Middle Eastern roads, NISMO continues to thrive in motorsports, competing in both the Super GT and Formula E as two main pillars and supporting customer racing programs with Nissan Z NISMO GT4 in the US and Japan. Beyond the track, NISMO remains dedicated to producing road cars, that deliver speed, confidence and exhilaration, such as the recently introduced Ariya NISMO, continuing its legacy of performance and innovation. For more information, visit Saleh Al Hamad Al Mana Co.  - the exclusive agent of Nissan in Qatar - showrooms on Salwa Road, The Pearl, Bin Omran, Barwa, and Al Khor or call 8000505. #Nissan #SalehAlHamadAlManaCo

Saleh Al Hamad Al Mana Co., the authorized distributor of INFINITI in Qatar , has been named the FY24 winner of the INFINITI Global Award (IGA),  a distinguished international recognition celebrating exceptional partner performance across the INFINITI global network. The achievement was officially celebrated during a handover ceremony held at the INFINITI showroom  at The Pearl, hosted by Hisham Saleh Al Mana, Chairman and Managing Director of Saleh Al Hamad Al Mana Co.  INFINITI Middle East was represented by Albert Khreiche, Managing Director; Fayiz Al Alim, General Manager – Sales, Aftersales & DND; and Karim Corm, Deputy General Manager , underscoring the strategic importance of the Qatari market to the brand. The prestigious INFINITI Global Award  was presented to Hisham Saleh Al Mana, Chairman and Managing Director of Saleh Al Hamad Al Mana Co. The Award   honours partners who demonstrate excellence across critical pillars of the business, including Sales performance, Customer Quality, and Aftersales excellence . Winning this award underscores Saleh Al Hamad Al Mana Co.’s  unwavering commitment to delivering premium experiences and setting new benchmarks for luxury automotive retail in Qatar. Despite a challenging and highly competitive market environment, Saleh Al Hamad Al Mana Co.  delivered outstanding results across key performance indicators, reinforcing its position as a trusted partner and a leader within the INFINITI family. The achievement reflects a strong customer-first philosophy, operational discipline, and a relentless pursuit of excellence across every touchpoint of the ownership journey. Commenting on the achievement, Albert Khreiche, Managing Director of INFINITI Middle East , said, “Winning the INFINITI Global Award  is a powerful testament to Saleh Al Hamad Al Mana Co.’s dedication, resilience, and commitment to excellence. Their performance across Sales, Customer Quality, and Aftersales reflects the very best of what the INFINITI brand stands for. Qatar continues to be a strategic and inspiring market for us, and this achievement sets a benchmark across our global network.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., stated, “This global recognition is a proud moment for our entire team in Qatar. It reflects years of hard work, a deep understanding of our customers, and a shared vision with INFINITI Middle East  to deliver world-class luxury experiences. We are honoured to represent Qatar on the global INFINITI  stage and remain committed to building on this success.” As the authorised distributor of INFINITI in Qatar, Saleh Al Hamad Al Mana Co.  continues to build on this achievement, signaling a confident and ambitious future for the brand in the country—driven by innovation, premium service, and an unwavering focus on customer satisfaction.   Customers are invited to experience the INFINITI range at Saleh Al Hamad Al Mana Co . showrooms at The Pearl and Salwa Road. #INFINITI # SalehAlHamadAlManaCo .

Silver Lake Motors - a subsidiary of Al Mana Holding , has achieved a significant milestone in Qatar with the successful market launch of the EXEED EXLANTIX  range, reinforcing the brand’s growing presence in the country’s premium electric vehicle segment. The launch underscores Qatar’s continued progress toward sustainable transportation solutions, in alignment with the Qatar National Vision 2030 . At the forefront of the range, the EXLANTIX ET  has been precisely engineered to deliver powerful all-electric performance, extended range, and refined luxury, while adhering to the highest standards of environmental responsibility. Positioned as a high-tech, luxury-focused evolution within EXEED’s global portfolio, the EXLANTIX range highlights Qatar as a strategic market for advanced electric mobility. The vehicles are equipped with next-generation electrified powertrains, premium interior finishes, and advanced climate-adaptation technologies designed to perform reliably under Qatar’s driving and environmental conditions. The EXLANTIX ET SUV  will be offered in both pure electric (BEV)  and range-extended electric (REEV)  versions. The REEV model delivers a remarkable combined driving range of over 1,300 km , making it particularly suitable for long trips across the GCC. Fast-charging capability allows the battery to charge from 20% to 80% in under 20 minutes. High-output all-wheel-drive variants deliver strong performance with advanced torque distribution for stability on both highways and off-road environments. The ET also supports multiple drive modes—including sand/off-road settings—making it ready for mixed driving needs. Inside, the ET  is designed to offer a luxury and health-focused cabin , featuring eco-friendly materials, a 5A-rated healthy cabin environment, and advanced air purification systems capable of filtering ultrafine particles. The seats are finished in premium materials and offer ventilation, heating, multi-position adjustment, and massage functions. Noise-reduction engineering, including acoustic glass and triple door seals, ensures that the cabin remains quiet even at speed—enhancing comfort for long-distance travel or daily commutes. These comfort-focused features have been tailored to meet the expectations of Middle Eastern customers, who face high temperatures and dusty driving conditions. Silver Lake Motors introduction of these models will offer customers a new category of electrified luxury vehicles that combine the practicality of advanced hybrid and electric systems with premium interior refinement and the driving confidence required for both urban roads and desert landscapes. Customers can explore the EXEED EXLANTIX  lineup by visiting the flagship showrooms in West Walk , a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED  showroom or call 800 1115. #SilverLakeMotors # EXEEDEXLANTIX

The Mitsubishi L200 reflects Mitsubishi Motors' unwavering commitment to innovation, excellence, and meeting the evolving needs of the Middle East & Africa and Qatar markets. It represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability. Customers can explore the Mitsubishi L200 at Qatar Automobiles Company (QAC), the authorized general distributor of Mitsubishi Motors in Qatar, at its showrooms on Salwa Road in Doha and Alkhor. The light truck Mitsubishi L200 is known for its reliability, dependability, and high performance, and sets new standards in superior performance, safety, and environmental sustainability. It further reflects QAC’s firm commitment to the local community and aims to support the operations of businesses and individuals by offering one of the best vehicles in the light truck category. Unparalleled Capabilities and Durability Built from the ground up to tackle the most demanding terrains & daily challenges, the Mitsubishi L200 boasts a fully reengineered chassis, Super Select 4WD-II system, and many more performance related features that delivers exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Mode tailored for sand, gravel, rocky terrain and more, the L200 ensures a smooth and confident ride in any environment. Advanced Safety and Technology Safety takes center stage with the Mitsubishi L200, which integrates state-of-the-art safety features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple Car Play, and Android Auto connectivity. These innovations work in harmony to provide unparalleled protection and peace of mind for drivers and passengers alike. Eco-Friendly Design and Innovation Mitsubishi Motors' commitment to sustainability shines through in the L200, which supports ecological and economical driving aimed at reducing emissions and minimizing environmental impact. From engine efficiency to eco-conscious materials, the L200 leads the way towards a greener future without compromising on performance or comfort. Legacy of Excellence With a rich history dating back to its debut in 1978, the Mitsubishi L200 has been a driving force behind economic growth and commercial success. Now, in its latest iteration, the L200 expands its horizon to cater not only to commercial needs but also to the diverse requirements of families and recreational users, making it the ultimate vehicle of choice for any adventure. The Mitsubishi L200 epitomizes Mitsubishi Motors' relentless pursuit of excellence, combining unparalleled capabilities, advanced safety features, eco-friendly design, and a legacy of proven durability. As the automotive landscape evolves towards sustainability, innovation, and social responsibility, Mitsubishi Motors remains at the forefront, setting new standards and exceeding expectations with each milestone achievement. #MitsubishiL200

PUMA welcomed Qatar’s running community to an unforgettable shakeout run experience at Khalifa International Stadium, created in partnership with the Qatar Athletics Federation. The activation brought together members of the public, athletes, creators, and sports enthusiasts from across the country, transforming Doha into a vibrant celebration of movement, performance, and community spirit. What began as a 1.5km shakeout run quickly escalated into an iconic sporting moment as the fastest man in the world and global sprinting legend Usain Bolt  made a surprise entrance, sparking excitement across the stadium. Bolt showed up and stayed to cheer on participants who took part in the friendly 100m Bolt sprint challenge , with separate men’s and women’s heats, giving everyday runners the chance to compete on the same track where some of the world’s best have made their mark, before then joining sports and media personality Hadeel Riyad  for an engaging Q&A session. Attendees also had the opportunity to trial the latest PUMA NITRO  running innovations through the on-site NITRO Van, selecting footwear tailored to their running needs. The energy was amplified by the presence of distinguished athletes including Qatari Olympic and World Champion,   Mutaz Barshim  and PUMA Middle East athletes and t op regional content creators ,  and others were also in attendance, capturing and sharing the excitement with their audiences. With partners including Red Bull, Oakberry and Burgeri, giveaways, and a fully immersive on-ground setup, the event attracted a remarkable turnout from Qatar’s running community, reinforcing PUMA’s growing role in the region’s running landscape. The momentum continued to the next day as Usain Bolt visited Newton International Academy Lusail and took the students through a fun activity that got them moving, and later officially opened PUMA’s new store in Doha Festival City, marking a significant milestone in the brand’s regional expansion. Usain Bolt also met fans during an exclusive public meet-and-greet at the store, further cementing the brand’s presence and strengthening its connection with the local community. Johan Kuhlo, Managing Director of PUMA Middle East, said:“Qatar has one of the most passionate and fast-growing running communities in the region, and our goal continues to be supporting, elevating, and being part of it. Bringing Usain Bolt to Doha was an incredible moment, not just for the brand, but for the community, and a way of giving back to people who show up with so much energy. Seeing everyday runners, kids, and seasoned athletes share the same space is exactly what running is about, and it’s what PUMA will continue championing here in Qatar.” This activation forms part of PUMA’s wider commitment to expanding its running strategy beyond just the UAE and into other key GCC markets such as Qatar, home to one of the region’s most prominent World Athletics, validated races. By collaborating with iconic athletes like Usain, Mutaz, and regional sports talent, PUMA continues to create engaging experiences that deepen the brands relationship with the community and celebrates the running culture across the region. #QatarRunningCommunity

Silver Lake Motors - a subsidiary of Al Mana Holding , has marked a new milestone in Qatar’s automotive landscape with the official market debut of the EXEED EXLANTIX ES , recently at the official launch, strengthening the brand’s position within the country’s premium electric vehicle segment. As a flagship electric sedan, the EXLANTIX ES  has been precisely engineered to deliver dynamic all-electric performance, impressive driving range, and refined luxury, while upholding the highest standards of environmental responsibility. Positioned as a high-tech, luxury-driven expression of EXEED ’s global vision, the EXLANTIX ES  underscores Qatar’s strategic importance as a key market for advanced electric mobility. The model features next-generation electrified powertrain technology, premium interior craftsmanship, and sophisticated climate-adaptation systems designed to perform with confidence in Qatar’s driving and environmental conditions. The EXLANTIX ES adds a sportier, more aerodynamic option to the lineup. With a low drag design, flush exterior surfaces and advanced electric motors, the ES produces up to 480 HP , enabling 0–100 km/h acceleration in approximately 3.7 seconds. Despite its performance focus, the ES emphasizes passenger comfort with a spacious interior, long wheelbase, premium Nappa leather seating, and advanced climate control. A panoramic roof and high-resolution infotainment systems add to its upscale character, making it suitable for buyers seeking a luxury EV with strong performance. Safety and reliability are also a major focus for the  EXLANTIX  range. The ET has already earned 5-star scores  under updated crash-test standards and includes comprehensive air-quality monitoring, electromagnetic safety protections, and a robust body structure. Additionally, chassis and suspension systems, including air suspension and adaptive damping, help ensure smooth driving on Qatar’s highways and uneven terrain. Features such as run-flat tires, strong climate tuning, and enhanced cooling systems further support operation in high-temperature environments. Silver Lake Motors  offers customers a new class of electrified luxury, blending advanced hybrid and electric technologies with premium interiors, while delivering the reliability and driving confidence needed for both urban streets and Qatar’s demanding desert landscapes. Customers can explore the EXEED EXLANTIX  lineup by visiting the flagship showrooms in West Walk , a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED  showroom or call 800 1115. #EXEED

Tajer today announced the official launch of its e-commerce platform in Qatar, positioning itself as a Qatari-built shopping destination with regional depth and global reach. The launch event brought together partners, media, and Tajer management marking the platform’s introduction to the local market. The event underscored Tajer’s commitment to redefining online shopping through curated discovery, enabling shoppers to explore products without borders while fostering closer connections to the brands and people behind them. Built in Qatar for a modern, globally connected audience, Tajer is designed to help customers confidently discover what’s worth having. Tajer blends carefully selected product discovery, authentic brands, and reliable delivery to offer a seamless and trust-driven shopping experience. Developed to simplify the discovery of authentic and dependable products, the platform brings together a thoughtfully selected assortment from homegrown Qatari brands, leading MENA businesses, and select international brands entering the region. Every product on Tajer Shops is chosen with intention, ensuring variety without compromising quality. Currently consumers will be able to shop products and brands close to home from Qatar, Egypt, Turkey, Jordan, UAE and more will be continuously added. In addition to including global market entries such as Brazil. “At a time when consumers are overwhelmed by choice, people are looking for platforms they can trust,”  said Wissam Abuorf, Regional Head of Operations, Tajer. “Tajer was created to offer meaningful discovery where every product has been carefully chosen and has a story. Our aim is to give customers access to brands that reflect their lifestyles, tastes, and values, while supporting regional and global businesses and emerging talent.” A key pillar of Tajer’s vision is its commitment to supporting MENA and homegrown brands, providing them with a platform to grow, reach new audiences, and stand alongside established global names. By combining regional pride with international appeal, Tajer creates an ecosystem where local creativity and global quality coexist. “As we continue to expand our partnerships across the region and beyond, our focus remains on curation,” added Wissam Abuorf, Regional Head of Operations, Tajer. “Tajer is not about selling everything, it's about offering what matters. We want to redefine what curated online shopping looks like in Qatar and help people discover brands they can genuinely rely on.” With more than 6,000 products already available, and new regional and global partners joining the platform, Tajer Shops offers customers access to meaningful variety within a crafted and reliable environment. Designed for modern lifestyles, the platform emphasizes convenience and accessibility, with delivery available to over 90 countries worldwide. As a Qatari-built platform with international reach, Tajer reflects both local identity and global openness. Tajer offers a seamless digital shopping experience supported by curated selections and long-term merchant partnerships, with a growing assortment across key categories. Customers can explore fashion for women, men, and children, seasonal collections including winterwear and loungewear, as well as home, lifestyle essentials, accessories, and everyday necessities all curated to make discovery simple, trusted, and rewarding. #Tajer

“IP Character “Oscar” to Serve as Cricket Ambassador Inside Dugong Adventure Theme Park” Today, Dugong Family, Qatar’s original IP brand, and the Qatar Cricket Association officially signed a strategic partnership agreement at the Qatar Olympic Committee, marking a new milestone in promoting youth sports development and family-oriented sports culture in Qatar. Under the agreement, Dugong Family’s flagship IP character “Oscar” has been appointed as the Ambassador of the Qatar Cricket Association, with Dugong Adventure Theme Park serving as the core platform for implementation. Oscar will play a long-term role inside the park through cricket-themed interactive experiences, immersive games, and family activities, allowing children and families to discover cricket in a fun and engaging way. His Excellency  Sheikh Abdulaziz , Chairman of the Qatar Cricket Association, said: “We strongly believe that investing in youth engagement is fundamental to building a sustainable sporting ecosystem in Qatar. This strategic partnership with Dugong Adventure represents an innovative platform for introducing cricket to young generations through immersive, educational experiences. We are pleased to see Oscar become a bridge that connects families with the values of sport, teamwork, and healthy lifestyles, supporting the long-term development objectives of the Qatar Cricket Association and Qatar National Vision 2030.” Ms.  Vivian Chen , Chairwoman of Dugong Adventure, commented: “Dugong Family was created with a simple mission: to inspire children and families through education, sports, and meaningful experiences. This partnership is not just the launch of a project, but the beginning of a long-term journey. We are honored to work together with the Qatar Olympic Committee and Qatar Cricket Association to build Dugong Adventure into a destination that truly combines entertainment, education, and the spirit of sport.” According to the cooperation plan, Oscar and other Dugong Family characters will be systematically integrated into key zones and permanent interactive attractions within Dugong Adventure, positioning the park as a long-term youth and family outreach platform for the Qatar Cricket Association and creating an immersive environment that combines entertainment, education, and sports promotion. This partnership also reflects Dugong Adventure’s commitment to contributing to the Qatar National Vision 2030, particularly in the areas of youth development, healthy lifestyles, and family and community well-being. #DugongFamily #QatarCricketAssociation