Interview with Andre Seltmann
- 2 days ago
- 3 min read
Managing Director & Founder at Outpost Al Barari
How do you personally define luxury in a desert setting, and how is this philosophy reflected in the guest experience?
For me, luxury in the desert is not about excess—it’s about authenticity, space, and emotional connection. The desert already offers something incredibly powerful: silence, scale, and a sense of timelessness. Our role at Outpost Al Barari is to frame that experience with comfort and intention, without overpowering it.
This philosophy is reflected in every detail of the guest journey—from private villas that blend into the landscape, to understated design, personalized service, and moments that cannot be replicated elsewhere, such as stargazing in complete darkness or waking up surrounded by untouched nature. True luxury is the feeling of being fully present, disconnected from noise, yet deeply cared for.
How is Outpost Al Barari shaping its strategy to meet the expectations of today’s high-end, purpose-driven traveler?
Today’s luxury traveler is far more conscious—about sustainability, authenticity, and impact. Our strategy is built around responsible hospitality without compromise. Operating in one of Qatar’s most sensitive natural environments means that protecting it is not a marketing choice; it is a responsibility.
From off-grid hybrid solar energy systems and water recycling to eliminating single-use plastics, sustainability is embedded into our daily operations. Equally important is how we curate experiences—slow, meaningful, and rooted in place. Guests don’t just stay with us; they learn, reflect, and reconnect. That balance between purpose and pleasure defines modern luxury.
What values do you prioritize when leading a team in such a remote and immersive environment?
Leading a team in a remote desert setting requires clarity of values and strong human connection. I prioritize respect—respect for nature, for guests, and for one another. In an immersive environment like ours, teamwork, trust, and accountability are essential.
We invest heavily in training, empowerment, and creating a shared sense of purpose. Every team member understands that they are not just delivering a service; they are guardians of an experience and ambassadors of a place. When people feel ownership and pride in what they do, excellence follows naturally.
What role do partnerships and exclusive collaborations play in the brand’s growth?
Partnerships are a key pillar of our growth, and we are very selective about who we work with. We choose collaborators who align with our values—whether they are luxury brands, cultural institutions, automotive partners, artists, or wellness leaders.
These collaborations allow us to create one-of-a-kind experiences that feel organic to the destination rather than imposed on it. From private brand activations to bespoke corporate retreats and intimate celebrations, partnerships help us continually re-imagine how the desert can be experienced while keeping the brand distinctive and relevant.
What is your vision for the future of Outpost Al Barari, and its role in Qatar’s tourism landscape?
My vision is for Outpost Al Barari to remain a benchmark for desert eco-luxury—authentic, responsible, and emotionally resonant. We do not aim to be the biggest; we aim to be the most meaningful.
More broadly, I see Outpost Al Barari contributing to Qatar’s evolving tourism narrative—one that goes beyond urban luxury and highlights the country’s extraordinary natural landscapes. Qatar has a unique opportunity to position itself as a destination where nature, culture, and high-end hospitality coexist seamlessly, and we are proud to be part of that journey.
