Qatar Automobiles Company, the authorized general distributor of Mitsubishi Motors in Qatar, at its showrooms on Salwa road in Doha and Alkhor. The Mitsubishi Xpander provides the best of both worlds. The interior enjoys plenty of cabin space, storage facilities and smart technologies, and the exterior's bold styling does not compromise on high ground clearance, handling stability, and overall driving experience. Exterior The front of the Xpander has a futuristic look and features a chrome upper grille, swept-back LED headlights, and daytime running lights and incorporates Mitsubishi Motors' Dynamic Shield signature look that offers greater protection for pedestrians and passengers alike. The LED position lamps are arranged in crystal-like blocks and are positioned higher for better visibility. The L-shaped LED rear combination lamps that extend onto the tailgate and accentuate the strong stance. 16-inch diamond-cut alloy wheels in a two-tone finish, a shark fin antenna, side bumpers flush with the body and the side panels and rear quarter complete the robust and sculpted look. The Xpander has a 2,775 wheelbase, an overall length of 4,475 mm, a width of 1,750 mm, and height of 1,700 m (Midline)/1,730m (High line). Interior The spacious interior of the Xpander is designed to reflect Japanese hospitality and provides comfort for all seven adult passengers thanks to supportive seating, convenient amenities and high-quality materials. Noise and vibration in the cabin are effectively absorbed by using special materials, ensuring a supremely quiet experience for the driver and all passengers. The air conditioning system enjoys eight fan adjustment levels in the front and four in the rear - as well as four rear roof vents, to keep everyone on board comfortable. Flexibility in the seating configuration to meet changing needs also allows for easy loading. The second-row armrest can be folded down and the second and third-row seats folded flat to accommodate lengthy loads. Additionally, entertainment and hands-free operation are available via the large 7-inch Smartphone-link Display Audio - SDA – which is compatible with both Apple CarPlay and Android Auto, allowing intuitive operation of music, calls, maps and messages for a more enjoyable and safer driving experience. Features for Convenience Even with passengers in the third-row seats, luggage space remains sufficient to accommodate four 4-gallon water bottles. Storage features in the Xpander in addition to the glove box include door pockets, drink holders, seatback pockets, floor console box, passenger seat undertray, and underfloor luggage area. Smartphone and device charging is accessible to every passenger as each of the three rows has their 12V power supply adjacent to a convenient storage space.   Safety Safety performance is significantly enhanced thanks to Mitsubishi Motors' Reinforced Impact Safety Evolution body or RISE, which efficiently absorbs energy and maintains high cabin integrity in the event of a collision. All four doors are also equipped with a support beam to increase protection by reducing door deformation in the event of a side collision. The Xpander also enjoys a variety of active safety features including Anti-lock Braking System (ABS), Emergency Stop Signal System (ESS), Active Stability Control (ASC) and Hill Start Assist (HAS).   Performance Power is provided by the spirited and responsive 1.5-litre 16-valve Dual overhead camshaft engine with advanced MIVEC - Mitsubishi Innovative Valve timing Electronic Control system – making it easy for the Xpander to carry seven adults uphill with ease. Excellent ground clearance in its class provides confidence on rough or flooded roads, while the reinforced suspension, coupled with high-performance shock absorbers and a rigid and lightweight body, ensure stability and comfort. #MitsubishiXpanderSUV

Lynk & Co 01 embodies a new era of automotive excellence, where premium is not just an option, but the standard. From its striking design to its advanced technology and exceptional performance, Lynk & Co 01 redefines what it means to drive in style and premium. Lynk & Co 01 and other line up of cars are presented at Auto Class Cars, the authorized general distributor of Lynk and Co in Qatar, at its showroom on Salwa Road.   Exterior: urban chic Lynk & Co 01 represents global aesthetics with personality. It is designed on the concept of Re-evolution of Mega-city Contrast leading the urban trend The creative modeling of the grill is inspired by the crossing urban roads at night where the traffic flows 24 hours. The High-performance LED headlights are ingeniously integrated into the grill, split from the “Aurora Borealis” Daytime Runing lights, showing the beauty of Mega-city contrast The energy cube LED Lights consist of a group of 3D crystals with a strong sense of transparency. When the brake lights are on, the crystals appear to be filled with energy, showing the spirit and vigor of open urbanities. Its Dynamic balanced rear design, the carved-like modeling with exposed dual exhaust pipes endows the vehicle body with vitality. Premium Interior The Lynk & Co 01 interior design language adopts 12.3-in. and 12.8-in. smart screens to create a new premium high-tech cockpit. The features in the interior speak about the car. A Steering Wheel with 4-way Manual Adjustment, genuine leather Steering Wheel Material, LED Ambient Light, Dual Zone Automatic A/C, ISRVM (Inside Rear-view Mirror) - Auto Dimming, Integrated Sporty Seats Driver Seat Adjustment with 12-way Power Adjustment (involving 4-way Lumbar Support), Passenger Seat Adjustment, Driver Seat with Ventilation and Memory Functions, Front Seats with Heated Function, Sliding Front Armrest, 60:40 Fold Down Rear Seats, Rear Center Armrest with 2 Integrated Cupholders, genuine leather Seat Material. Performance Lynk & Co 01 is equipped with a 2 L Turbo engine of 4 Cylinders and 218 horsepower generating a maximum torque of 325 N/m. The transmission is 8 Speed Automatic, the fuel economy is 14.9 KM/L. The smooth gear shifting without bumping outputs robust power at low gears while consuming less fuel at high gears. The gear shifting can smartly adjust to the driver's habit and adapt to complex conditions. Intelligent Driving Assistance System Lynk  & Co 01 integrates 20 advanced driving assistance functions, ensuring your safety at all times. These include Blind Spot Sensor, Alarm System, Lane Departure Warning, Stability Control Traction Control, Brake Assist, Hill Assist System and much more. The Traffic Jam Assistance actively keeps the vehicle in lane at the speed of 0-60 km/h, and controls the accelerator and the brake to intelligently adjust the traveling speed and direction of the vehicle. The Emergency Lane Keeping Assistance intervenes when the vehicle deviates towards the curb or obstacle, to help the vehicle approach the predetermined driving lane again. The Highway Assistant system intelligently monitors the vehicle and the marking lines to keep the vehicle cruising automatically in the middle of the lane at a high speed. In addition, the Air-purifying Cabin effectively protects the driver and occupants from contamination outside the vehicle vis a filter for air conditioner, AQS (Air Quality System), and active cabin cleaning system. Renovate Travel Experience with Advanced Technology The Car Infotainment System Enriches Your Driving Experience. The Intelligent Connectivity seamlessly connect with the world equipped with Apple CarPlay & Android Auto. It allows easy access to music, navigation, and other applications anytime and anywhere. The On-board computer with 8x performance amplification from two chips of Qualcomm Snapdragon 820A enables smoother interaction.  The Futuristic HMI Interface high-frequency interface is simple and neat, making the operation easier and more efficient. Other technology features include Wireless Apple Car Play and Android Auto, USB connection, CD, AUX, Bluetooth, premium sound system, wireless charging pad , and 10 Harman Infinity speakers. #LynkandCo01

A seasoned Senior Executive with a proven record of accelerating revenue and profit growth, building high‑performance teams, driving cultural and operational transformation, and delivering efficiencies in complex, fast‑evolving markets. I bring extensive global leadership experience across Sales, Marketing, Customer Experience, and end‑to‑end Delivery organizations. My background includes full P&L ownership and Managing Director–level responsibility spanning strategy, commercial operations, and both qualitative and quantitative service delivery. I have led geographically dispersed sales and after‑sales organizations, enabled by 28 years of deep Automotive experience across OEM, Importer, and Retail environments. My portfolio includes leadership roles with luxury brands such as BMW, Jaguar, Land Rover, Volvo, and Lucid BEV, as well as volume brands including Honda, Ford, Mazda, Nissan, Renault, and Suzuki. My motorcycle experience extends to BMW Motorrad, Honda, and Yamaha. You joined DOMASCO as Managing Director less than a year ago. How would you describe your first months in the role, and what immediately stood out to you about the business? Joining DOMASCO has been an exciting chapter for me. From day one, I was struck by the energy of the team and the genuine commitment to our customers across Qatar. The business is complex, fast‑moving, and full of potential — and that’s exactly what drew me in. My first months were about listening, connecting, and understanding how things really work on the ground. What stood out immediately was the pride people take in their work and the strong foundation already in place. As a leader, I’ve focused on clarity, trust, and empowering teams to move decisively. I believe in being present, being honest, and building momentum together. It’s been a short time, but it already feels like home — and I’m excited about what we can achieve as one DOMASCO team. DOMASCO operates across cars, motorcycles, watches and electronics. How do you personally see the company today within Qatar’s broader mobility and retail landscape? When I look at DOMASCO today, I see a truly diversified and established player in Qatar’s mobility and retail landscape. Few companies can operate confidently across cars, motorcycles, watches, and electronics — and do so with the heritage and credibility that DOMASCO has built over the years. What stands out to me is how these categories complement each other. Whether it’s mobility, lifestyle, or everyday technology, we are part of moments that matter to customers. Our breadth gives us resilience, but it also gives us a unique responsibility: to deliver consistently high standards across every touchpoint. From my perspective, DOMASCO is not just a collection of brands — it’s a trusted presence in the daily lives of people in Qatar. That’s a strong foundation, and one we can continue to build on with focus and pride. As you step into this role, what are your main strategic priorities for driving DOMASCO’s next phase of growth? As I look ahead at DOMASCO’s next phase of growth, my priorities are clear and grounded in where the business is today and where it needs to go. First, we need sharper execution: tighter financial control, stronger forecasting discipline, and full visibility of performance so we can respond to challenges early and decisively. This is essential for building a stable platform for growth. Second, I’m focused on strengthening our commercial engine — elevating customer experience, improving our retail mix, and ensuring every brand within our portfolio performs to its full potential. With cars, motorcycles, watches, and electronics under one umbrella, DOMASCO has a unique footprint in Qatar, and we need to maximize the value of that breadth. Finally, my vision is to create a more empowered, collaborative organization where cross‑functional alignment becomes a real competitive advantage. When we are coordinated, data‑driven, and united behind a clear direction, we move faster — and we win. DOMASCO has all the ingredients needed for sustainable growth. My role now is to bring focus, pace, and accountability so we can turn that potential into results. The automotive market is evolving rapidly, with a strong influx of new brands, particularly from China. From your perspective, what truly differentiates an established player from a new market entrant? The influx of new brands, especially from China, has made the automotive market more dynamic than ever. But in times of rapid change, the fundamentals matter even more. What truly sets an established player apart is not just a product, it’s trust built over years, sometimes decades. Customers know what they’re getting: consistent quality, proven reliability, and an after-sales ecosystem that actually delivers when it counts. New entrants can create excitement, but established brands offer reassurance. They have parts, technicians, processes, and a track record you can measure. In a market like Qatar — where expectations are high and downtime isn’t tolerated — that depth of experience becomes a real competitive edge. At the end of the day, anyone can launch a car. Only a few can stand behind it for the long run. If we take GAC as an example, how has long-term presence in Qatar translated into customer trust and brand credibility today? GAC has been in Qatar for almost a decade, and that longevity makes a real difference. In a market filled with new entrants, customers place huge value on brands that have proven themselves over time. GAC has done exactly that — not just by delivering reliable vehicles, but by backing them with a solid after-sales network, consistent parts availability, and service standards people can trust. This long-term presence has allowed GAC to earn credibility the right way: through experience, not promises. Today, GAC stands as one of the few Chinese brands that has moved beyond the “newcomer” perception and firmly established itself as a dependable, well-supported choice in Qatar. The GS8 Traveler is a perfect example — a model that showcases how far the brand has come, and why customers now see GAC as a proven, established player in the market. How is DOMASCO building on this foundation as the GAC portfolio evolves, particularly with new technologies and recent model launches? DOMASCO is taking GAC into its next growth chapter with a clear, future‑focused product strategy. The GS4 Max anchors our ambitious expansion plans, giving us a practical, tech‑forward SUV that strengthens our presence in the high‑volume mid‑segment. At the same time, we are accelerating into Plug in Hybrid mobility with the S7 — our key EV/PHEV entry point — positioning GAC as one of the most accessible and compelling pathways into new-energy vehicles in Qatar. And at the top of the range, the GS8 Traveler continues to elevate the brand, showcasing the quality, capability, and sophistication that customers now expect from GAC. Together, these launches signal a brand that is not only evolving but leading — backed by DOMASCO’s commitment to technology, reliability, and long-term customer support. Volvo has been part of the Qatari market for over four decades. How does heritage strengthen a premium brand, and how does this reflect in your local strategy today? Volvo’s more than 40‑year presence in Qatar is one of its greatest strengths. Heritage matters in the premium segment, and Volvo has earned its position through decades of safety leadership, Scandinavian design, and a reputation for reliability that customers genuinely trust. This long-standing history gives the brand something new entrants cannot replicate credibility built through consistency. For us at DOMASCO, being the custodian of Volvo in Qatar for over four decades means carrying that legacy forward with care and purpose. It shapes our local strategy every day — from elevating the customer experience to ensuring our after-sales standards reflect the premium promise the brand is known for. Whether it is the XC60 or the latest electrified models, we’re focused on delivering an ownership experience that feels refined, reliable, and unmistakably Volvo. Heritage is not just a story—it’s a competitive advantage. And in a market that values trust as much as innovation, that legacy continues to set Volvo apart. Looking ahead, Volvo is entering an important global phase. How does this translate into your product focus for the year? Volvo is entering one of its most important global phases, and our product focus in Qatar reflects that step‑change. This year is all about the new 90 Series — with the ES90, XC90 and fully electric EX90 arriving as the next generation of Volvo’s premium identity. These models set the tone for where the brand is heading bigger leaps in electrification, smarter safety technology, and a more elevated driving experience across the board. We’re also preparing for the EX60 — which will redefine the heart of the premium SUV segment. It’s a major milestone for the brand, and for DOMASCO, as we continue strengthening our EV offering and preparing customers for Volvo’s fully electric future. Our strategy is simple: lead with electrification, double down on safety innovation, and bring the next wave of Volvo’s premium lineup — from the XC60 to the all‑new 90 Series — to customers in a way that feels modern, intuitive, and unmistakably Volvo. Honda is globally recognized for reliability and long-term ownership. How does this reputation shape your approach to customers and community in Qatar? Honda’s reputation for reliability and long‑term ownership is more than a product trait — it’s the backbone of how we show up for customers in Qatar. When people buy a Honda, they’re not buying a car for a season, they buy a car for life. That shapes everything we do. We focus heavily on loyalty because Honda owners stay with the brand for years. Our job is to reward that trust — through transparent service, smooth upgrade paths, and a community‑driven experience that feels personal, not transactional. And for women and families, reliability isn’t a feature, it’s peace of mind. That is why we have built tailored touchpoints: female consultants, women‑focused showroom spaces, hassle‑free test drives, and communication that speaks to safety, ease, and confidence behind the wheel. The Honda Pilot brings all of this to life — a spacious, dependable, family‑first SUV that delivers what Qatar’s drivers value most: safety, comfort, and long‑term value. It’s exactly what a “buy‑for‑life” brand should feel like: trusted, effortless, and built to stay with you for the journey. Motorcycles create a very different emotional connection. How do Honda Motorcycles and their community fit into DOMASCO’s broader portfolio? Motorcycles bring an emotion that no other product in our portfolio can match — and that’s exactly why Honda Motorcycles play such an important role at DOMASCO. They attract a different kind of customer: passionate, loyal, community‑driven. And we lean into that. Honda’s lineup lets us speak to riders with very different needs and identities. We have the Gold Wing  for touring lovers and collectors — a true icon now celebrated through milestone events that bring together Qatar’s VIP biker community. For daily life in the city, Honda’s street and commuter models deliver practicality, ease, and reliability. And then there’s the Africa Twin  — our off‑road hero and the centerpiece of our adventure segment, showcased at high‑energy motorcycle events like the Batabit Show, where we engage thousands of riders and enthusiasts across Qatar. This community isn’t passive — they interact, ride together, show up for events, and love being part of a brand that respects rider culture. For us, Honda Motorcycles are much more than a product line. They’re a bridge into a vibrant, growing segment in Qatar, and they strengthen DOMASCO’s portfolio with emotion, energy, and a loyal rider base that keeps coming back. When you look at the diversity of DOMASCO’s portfolio, what common values unite all these brands under one group? When you stand back and look at the full DOMASCO portfolio — from the power of Honda and the heritage of Volvo, to the momentum of GAC and the lifestyle worlds of watches and electronics — you see something bigger than a collection of brands. You see a story about trust. A story about quality. A story about being part of people’s lives for the long journey, not just the next transaction. For decades, DOMASCO has earned its place in Qatar by showing up consistently, by choosing brands that last, and by serving customers with a level of care that feels personal. It’s why families come back to us generation after generation, why riders gather under the Honda flag, and why premium customers look to Volvo with confidence. Across every category, the common thread is the same: we stand behind what we sell, and we stand beside the people who choose us . What unites our brands isn’t their product type — it’s the values they carry. Trust , built through honest relationships. Quality , reflected in every touchpoint. Longevity , not just in products, but in the bonds we build. Customer‑centricity , the belief that every person who walks through our doors deserves to be heard, supported, and remembered. Together, these values create the DOMASCO experience — one built on heritage, strengthened by diversity, and kept alive by a simple promise: whatever you choose from us, it will be something on which you can rely. #ANDREBONTHUYS #Domasco #Honda #Volvo #GAC #GACQatar #VolvoQatar #HondaQatar

Country Director in Qatar British Council The recent UK–Qatar Forum highlighted deepening cultural and creative collaboration. From your perspective, how does fashion act as a strategic cultural bridge between the UK and Qatar within this evolving partnership?   Fashion is one of the most expressive and powerful ways to connect cultures. It tells stories, preserves heritage, and inspires new ideas. Over the past ten years, the Qatar–UK Festival has shown how fashion can bridge creative communities between our two nations.   Through every edition of the Festival, we have seen how the UK’s strength in design innovation complements Qatar’s growing creative energy and ambition. Fashion allows both countries to collaborate on shared values such as sustainability, craftsmanship, and cultural identity. It has become a form of dialogue that reflects who we are and what we aspire to become.   The British Council has been proud to support this exchange for a decade, creating opportunities for designers, educators, and institutions from both countries to engage, learn, and co-create. Fashion continues to stand as a symbol of that enduring partnership between Qatar and the UK.   The British Council has long supported creative economies. How are current UK–Qatar fashion initiatives contributing to leadership development, skills exchange, and sustainable growth within the creative industries in Qatar?   Just like in other areas of the creative economy, the fashion sector in Qatar holds enormous potential for innovation and growth. Through the Qatar–UK Festival, this year’s Fashion Show and VIP Reception showcased that potential beautifully.   It brought together emerging Qatari designers and UK industry experts to explore sustainable design, craftsmanship, and fashion entrepreneurship. The event created an environment where creative exchange was not just about showcasing talent but also about building capacity and inspiring young people to think of fashion as both an art form and an industry.   Across our broader creative economy programmes, we continue to focus on leadership development, mentoring, and skill-building. By connecting Qatar’s emerging designers with UK expertise in creative enterprise, sustainability, and digital innovation, we are helping shape a future where fashion drives both cultural impact and sustainable economic growth.   We are seeing increased visibility of UK designers and institutions engaging with the Qatari fashion ecosystem. What opportunities do you see for emerging Qatari designers to access UK platforms, education, and global networks?   There is a growing ecosystem of collaboration between Qatar and the UK’s fashion communities. For emerging Qatari designers, this means unprecedented access to UK-led training programmes, higher education institutions, and international design platforms.   Through our partnerships, we facilitate opportunities for young creatives to study, exchange ideas, and participate in global fashion conversations. The British Council’s network also helps connect Qatari designers with UK fashion schools, design councils, and mentorship opportunities that broaden their exposure and strengthen their professional growth.   These connections ensure that the collaboration flows both ways. UK designers are equally inspired by Qatar’s cultural narratives, traditional artistry, and creative ambition. This exchange is not just about visibility; it is about creating an ongoing dialogue that continues to strengthen the creative relationship between our two countries.   Cultural diplomacy is a key pillar of UK–Qatar relations. How do fashion and design collaborations reinforce mutual understanding and shared values between both countries beyond traditional cultural sectors?   Fashion and design have a unique ability to build understanding and trust beyond words. They are global languages that blend creativity with identity. When designers from Qatar and the UK come together, they exchange not only techniques and ideas but also perspectives on sustainability, inclusivity, and innovation.   Through these collaborations, we see culture acting as a bridge for shared learning and mutual respect. Initiatives like the Qatar–UK Festival highlight that cultural diplomacy today is not limited to exhibitions or performances. It also exists in the spaces where creative industries, entrepreneurship, and education intersect.   Fashion reinforces shared values such as curiosity, craftsmanship, and creative freedom. It helps both nations reflect on their histories while shaping a forward-looking vision for collaboration and understanding.   Looking ahead, what is your vision for the future of UK–Qatar fashion collaboration, and how can leadership from institutions like the British Council shape long-term impact across culture, education, and innovation?   The next chapter of UK–Qatar fashion collaboration is about building sustainable, connected, and future-ready creative industries. The British Council will continue to play a vital role in this journey by linking education, innovation, and cultural practice.   Our focus is on empowering the next generation of creative leaders through access, mentorship, and knowledge exchange. By connecting Qatar’s creative talent with UK institutions, we aim to build skills, confidence, and resilience in the sector.   In the long term, our goal is to strengthen the ecosystem that supports creativity in all its forms. Whether through fashion, design, digital innovation, or the arts, we see the partnership between Qatar and the UK as a foundation for inclusive growth — one that continues to evolve, inspire, and create opportunities for people to thrive. #DrWaseemKotoub #QatarBritishCouncil

Managing Director & Founder at Outpost Al Barari How do you personally define luxury in a desert setting, and how is this philosophy reflected in the guest experience? For me, luxury in the desert is not about excess—it’s about authenticity, space, and emotional connection. The desert already offers something incredibly powerful: silence, scale, and a sense of timelessness. Our role at Outpost Al Barari is to frame that experience with comfort and intention, without overpowering it. This philosophy is reflected in every detail of the guest journey—from private villas that blend into the landscape, to understated design, personalized service, and moments that cannot be replicated elsewhere, such as stargazing in complete darkness or waking up surrounded by untouched nature. True luxury is the feeling of being fully present, disconnected from noise, yet deeply cared for. How is Outpost Al Barari shaping its strategy to meet the expectations of today’s high-end, purpose-driven traveler? Today’s luxury traveler is far more conscious—about sustainability, authenticity, and impact. Our strategy is built around responsible hospitality without compromise. Operating in one of Qatar’s most sensitive natural environments means that protecting it is not a marketing choice; it is a responsibility. From off-grid hybrid solar energy systems and water recycling to eliminating single-use plastics, sustainability is embedded into our daily operations. Equally important is how we curate experiences—slow, meaningful, and rooted in place. Guests don’t just stay with us; they learn, reflect, and reconnect. That balance between purpose and pleasure defines modern luxury. What values do you prioritize when leading a team in such a remote and immersive environment? Leading a team in a remote desert setting requires clarity of values and strong human connection. I prioritize respect—respect for nature, for guests, and for one another. In an immersive environment like ours, teamwork, trust, and accountability are essential. We invest heavily in training, empowerment, and creating a shared sense of purpose. Every team member understands that they are not just delivering a service; they are guardians of an experience and ambassadors of a place. When people feel ownership and pride in what they do, excellence follows naturally. What role do partnerships and exclusive collaborations play in the brand’s growth? Partnerships are a key pillar of our growth, and we are very selective about who we work with. We choose collaborators who align with our values—whether they are luxury brands, cultural institutions, automotive partners, artists, or wellness leaders. These collaborations allow us to create one-of-a-kind experiences that feel organic to the destination rather than imposed on it. From private brand activations to bespoke corporate retreats and intimate celebrations, partnerships help us continually re-imagine how the desert can be experienced while keeping the brand distinctive and relevant. What is your vision for the future of Outpost Al Barari, and its role in Qatar’s tourism landscape? My vision is for Outpost Al Barari to remain a benchmark for desert eco-luxury—authentic, responsible, and emotionally resonant. We do not aim to be the biggest; we aim to be the most meaningful. More broadly, I see Outpost Al Barari contributing to Qatar’s evolving tourism narrative—one that goes beyond urban luxury and highlights the country’s extraordinary natural landscapes. Qatar has a unique opportunity to position itself as a destination where nature, culture, and high-end hospitality coexist seamlessly, and we are proud to be part of that journey. #AndreSeltmann #OutpostAlBarari

Where the Desert Whispers and the Cup Speaks   It began quietly — the way meaningful ideas often do.   In February 2023, two Qatari founders, Abdullah Al Ghanim and Hassan Al-Hail, shared a simple question: What if a drink could feel like a moment, not just a product?   From that thought, a temporary space was born in an extraordinary location — a place shaped by open land, raw textures, and desert contours that feel untouched by time. The project was never meant to be loud or rushed. Instead, it was designed to slow you down.   As you step into the space, the landscape speaks first. Natural, rugged terrains stretch around you, blurring the line between design and wilderness. There are no distractions — only the horizon, the quiet rhythm of nature, and a carefully crafted drink in your hands. Here, the experience is not confined to taste alone; it extends to sight, sound, and feeling.   Every detail was intentional. From the placement of the structure to the flow of the space, the goal was to recreate the sensation of enjoying a drink in the open desert — where thoughts wander freely and moments feel unhurried. Quality, creativity, and design came together to form an atmosphere that invites reflection and connection.   The project made its first public appearance at Brouq Exhibition, organized by Al Hosh Gallery, where visitors didn’t just stop by — they lingered. It became a place to pause, to breathe, and to experience something rare: a café moment that feels deeply connected to nature.   This is not just a visit. It is an escape — brief, intentional, and unforgettable. #The8Teas

In the Presence of H.E. Saad Ali Al‑Kharji Chairman, Visit Qatar and Ashraf Abuissa, and Chairman, Qatar Polo Club, Team Lusail wins the Prestigious Cup Polo AlMarsa Qatar 2025 concluded in spectacular fashion with an awards ceremony, marking a memorable finale to a landmark second day that drew more than 3,000 spectators, including VIPs, celebrities, sponsor leadership, media representatives, and public guests. The ceremony also delivered a major announcement for the sport’s growing community in Qatar: Polo AlMarsa will officially return for its second edition in 2026. Hosted by Qatar Polo Club, supported by The Social & Sport Contribution Fund DAAM, and presented by Qatar Calendar, Polo AlMarsa Qatar 2025 brought together sport, heritage, lifestyle, and culture in a unique waterfront setting that reflects both the elegance of polo and the modern vibrancy of Doha. Driven by the Qatar Argentina and Chile 2025 Year of Culture partnership, the event delivered a seamless blend of global equestrian excellence and cultural authenticity. Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani presented the Polo AlMarsa Qatar 2025 Championship Cup to the victorious Team Lusail - featuring Bader Al Marri, Beltrán Laulhé, and Gastón Laulhé, who secured their win with a decisive 6–3 score. H.E. Saad Ali Al‑Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar awarded the Runners‑Up trophy to Team Doha - represented by Abdulaziz Al‑Qahtani, Beltrán Di Paola, and Marcos Di Paola - recognising their strong performance throughout the tournament. Before presenting the Championship Cup, H.E. Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani took to the stage to honour the juniors, beginning with the Mini Mallet Cup awards. Team Lusail Juniors – featuring Rafa Mac Donough, Vicente Di Paola, and Adino Donosa - were celebrated as Runners‑Up, while Team Doha Juniors—represented by Patrick Clarkin, Elizabeth Clarkin, and Milo Mac Donough—claimed the Mini Mallet Cup with a hard‑fought 1–0 victory, earning recognition for one of the day’s standout performances. The day also celebrated outstanding equine performances. The Best Playing Pony from yesterday’s Years of Culture Championship Cup 2025 was Attraccion Fatal, ridden by Pablo MacDonough of Team Buenos Aires. For the Polo Al Marsa Qatar 2025 Championship Cup, the Best Playing Pony honor went to Tumba, played by Beltran Laulhe. Day Two kept spectators on edge with chukkas that showcased precision, teamwork, and international flair. Teams delivered fast-paced play from the very first whistle, with thrilling runs, decisive goals, and standout performances that elevated the competitive rhythm of the tournament. The presence of Qatar’s rising polo talent resonated with the crowds, underscoring the country’s growing equestrian ambitions and strengthening Qatar’s position on the global polo map. Beyond the field, the waterfront experience remained a defining hallmark of the event. Guests arrived in expressive colour palettes and equestrian-inspired elegance, embodying the distinctive glamour of Polo AlMarsa. Years of Culture partnered with crin  artisans from Rari, Chile to create bespoke fascinator designs displayed at the event. The Fashions on the Field competition added flair and personality throughout the venue, bringing out creative interpretations of polo lifestyle and enhancing the overall aesthetic of the day. Throughout Old Doha Port, visitors moved through the Polo Village and hospitality lounges, enjoying curated brand activations, gourmet F&B offerings, and a wide range of family-friendly activities. Cultural displays, live entertainment, and the immersive energy of the Mina District created a festive environment that seamlessly blended with luxury, community, and creativity. The Years of Culture tent hosted two muralists from Chile and Argentina, Joel Posh and Animalitoland, who created designed inspired by cross-cultural collaboration. Reflecting on the momentum of the event, Ashraf Abuissa said: “The energy across Old Doha Port today reflects everything we envisioned when we were planning for Polo AlMarsa. What began as an idea has now become a world-class platform that celebrates Qatar’s culture, creativity, and sporting excellence. The event will return every year, and we hope it will continue to grow bigger and better, helping to develop the sport of polo and encourage the next generation of players.” Commenting on the spirit of cross-cultural collaboration that brought teams from three countries together, His Excellency Mohammed Al Kuwari, Years of Culture Advisor on Latin America, said: “As we celebrate our 2025 partnerships with Argentina and Chile, this polo showcase holds special meaning. Polo’s roots in Argentina and Chile and Qatar’s equestrian heritage reflect shared traditions of horsemanship and craftsmanship. Sport has always been a powerful connector within Years of Culture. It brings people together naturally, creating instant common ground, honoring heritage, and sparking new friendships beyond borders.” The foundations of Polo AlMarsa 2025 were strengthened by partners who pledged their support from the very outset including Qatar Polo Club as the Official host, The Social & Sport Contribution Fund (DAAM) as Supporting Partner, the Years of Culture initiative as the Strategic Cultural Partner, Qatar Calendar as Presenting Partner, Old Doha Port as Official Strategic Venue Partner, QIC as Official Insurance Partner, Genesis as Official Automotive Partner, Katara as Official Logistics Support Partner, Aspetar as Official Medical Partner, Ooredoo as Official Telecom Partner, Hurlingham Polo 1875 as Official Retail Partner, Mjhar News as Official News Partner, Qatar Living as Official Digital and Lifestyle Media Partner, IloveQatar as Official Multimedia Partner, Saheel Production as Official Media Partner, Arsan as Official Arena Advisor, Bakertilly as Official Consulting Partner, Plaza Hollandi as Official Floral Supplier, The Look Company as Official Branding Partner, Equine Veterinary Medical Center as Official Equine Veterinary Partner, Beverly Hills Polo Club as Official Fragrance Partner, Gold Apple as Official Beauty Supplier, and finally MUSE as official organizer. #PoloAlMarsQatar2025 #QatarPoloClub

El Bisht Collection   A FUSION OF QATARI HERITAGE WITH A CONTEMPORARY SPIRIT IN THE ROYAL BISHT, ADORNED WITH GOLDEN THREADS AND REFINED TOUCHES, REFLECTING THE ELEGANCE OF A WOMAN WHO SEEKS DISTINCTION AND PRESTIGE. #VintageCoutureLine

Snap Inc. has signed two Memoranda of Understanding (MoUs) with the State of Qatar’s Government Communications Office (GCO) during Web Summit Qatar 2026, reinforcing a shared commitment to strengthening Qatar’s creator, media, and digital communications ecosystem. The MoUs outline a multi-year collaboration focused on creator innovation, digital storytelling, and talent development, positioning Doha as a regional and global hub for the creator economy, advertising, and media excellence. Advancing the Creator Ecosystem Under the first MoU, Snap Inc. and the GCO will explore a long-term partnership to host Snap’s Creators Summit in Doha for three consecutive years starting in 2026. Building on the success of the 2025 Snap Creators Summit which marked the first time the event was hosted in the Middle East and brought together leading creators from the region and around the world, the initiative aims to support the continued growth, visibility, and engagement of Snap’s creator community both regionally and globally. The collaboration will also explore opportunities to further strengthen Doha’s position as a center for creator innovation, culture, and digital storytelling through high-impact programming hosted in Qatar. Strengthening Media, Advertising, and Talent Development The second MoU focuses on developing and strengthening Qatar’s advertising and media ecosystem, with an emphasis on digital media, creativity, and innovation. Planned initiatives include the design and delivery of workshops covering advertising, media strategy, digital platforms, creator-driven storytelling, and industry best practices. The partnership will also apply an  internship and talent development programs aimed at identifying, training, and mentoring emerging Qataris and non Qataris professionals and fresh Graduates in media, advertising, and communications, while supporting the professional development of the next generation of media leaders through practical experience and industry exposure. In addition, the collaboration will promote knowledge-sharing and best-practice exchange between global digital platforms and Qatar’s local media and advertising community. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office and Chairman of the Permanent Web Summit Qatar Organizing Committee, said: “We are committed to shaping a creator ecosystem that is innovative, globally connected, and driven by talent, in line with the objectives of Qatar National Vision 2030. As our partnership with Snap Inc. continues to evolve, these MoUs underscore our shared focus on developing human capital, advancing innovation, and enabling the region’s talent through new models for digital media and content creation, reinforcing Qatar’s role in shaping the future of the creator economy at both regional and global levels.” Commenting on the partnership, Hussein Freijeh, Vice President of Snap Inc. MENA & APAC, said: “Qatar has consistently demonstrated a clear vision for building a future-ready digital and creative economy. Through these MoUs, we are deepening our long-term commitment to the country by supporting creators, developing media talent, and sharing regional best practices that help the next generation of storytellers and advertisers thrive. We’re excited to continue working with the Government Communications Office to position Doha as a global destination for creator innovation and digital storytelling.” The MoUs mark another step in Snap Inc.’s continued investment in the region, aligning with Qatar’s national priorities around digital transformation, talent development, and creative economy growth. #MoUs #QatarGovernmentCommunicationsOffice

Earthna Center for a Sustainable Future (Earthna), a member of Qatar Foundation (QF), and the United Nations Industrial Development Organization (UNIDO) launched a new collaborative report, 'Industrial Policies for Economic Diversification in Qatar: A Research and Policy Agenda', during a session hosted at the Qatar Research, Development and Innovation (QRDI) Council Pavilion on 4 February at Web Summit Qatar, at the Doha Exhibition and Convention Center (DECC). The report outlines a research and policy agenda to support Qatar’s economic diversification ambitions through industrial policy aligned with Qatar National Vision 2030, the Third National Development Strategy (NDS3), the Qatar National Environment and Climate Change Strategy, and the Qatar National Manufacturing Strategy 2024-2030. It emphasizes the role of industrial policy in advancing export diversification, productivity growth, innovation, and climate-compatible development, particularly as Qatar works toward its Nationally Determined Contribution target of a 25 percent reduction in emissions by 2030. Dr. Gonzalo Castro de la Mata, Executive Director of Earthna, said: “Qatar’s Third National Development Strategy offers a strategic platform for targeted industrial policies that advance sustainable economic growth and diversification through priority growth clusters and enabling reforms. To be effective, industrial policy must be co-designed with stakeholders, selective, and institutionally robust. This report lays the groundwork for structured engagement to develop robust programs that build on global best practices to support Qatar’s economic diversification agenda.” Gunther Beger, Managing Director of the Directorate for SDG Innovation and Economic Transformation, UNIDO, said: “Industrial policies can be the engine of a new era of prosperity, one that reconciles competitiveness with sustainability and inclusiveness. To achieve this, we need strong partnerships; governments, private sector leaders, and international organizations working together to mobilize investment, share knowledge, and scale innovation. UNIDO stands ready to support governments and private sector partners in designing policies that enable industries, empower SMEs, and advance technologies for a climate-conscious, sustainable development future. Together, we can turn challenges into opportunities, amplify impact, and position the Gulf as a hub for sustainable industrialization.” The report explores how Qatar can leverage industrial policy to build on an existing and evolving industrial base, new technologies and manufacturing strategies, and benefit from the income of its vast natural resources. The report also highlights Qatar’s strong vision for economic development as articulated in its National Development Strategies. Qatar’s unique position and financial independence mean it can reinvest its natural resources revenues into the green and blue economy to complement its diversification programs. To enable this shift, the report recommends embedding industrial policy more firmly within NDS3 and increasing the evidence base to help identify priority sectors geared toward international markets and mechanisms for strengthening public-private partnerships. The report also recommends leveraging institutions such as the QRDI Council and the Qatar Development Bank to mobilise investment, scale innovation, and address the skills gaps needed to develop a diversified, export-oriented economy. #QatarFoundation’sEarthna

Doha Design District (DDD) has reinforced its status as the region’s leading creative powerhouse after hosting a landmark week of international art and design activations that positioned Msheireb Downtown Doha at the center of the global cultural conversation. Bringing together world-renowned institutions, international galleries, leading creatives, collectors, and cultural decision-makers, DDD transformed into a dynamic platform for dialogue, exchange, and innovation — underscoring Doha’s accelerating rise as a global destination for art and design. From February 1–7, the district presented “Between the Majlis and the Gallery” at SANAD – DOHA, a curated exhibition that explored the intersection of tradition and contemporary artistic practice. Featuring 15 artists represented by three galleries, the exhibition created a powerful dialogue between the cultural intimacy of the Majlis and the formal architecture of the gallery, attracting VIPs, dignitaries, and key figures from across the creative industries. Simultaneously, Doha Design District hosted Art Basel Qatar from February 5–7, a historic milestone marking the fair’s first-ever edition in the MENASA region (Middle East, North Africa, and South Asia). The event showcased 84 presentations from 87 galleries representing 31 countries and territories, connecting regional artistic production with one of the most influential global art networks. The launch represents a defining moment in Art Basel’s 55-year history and a strategic expansion that reflects Qatar’s sustained cultural investment. By anchoring this global platform within DDD, Doha strengthens its position as a gateway between emerging markets and the international art ecosystem, fostering long-term growth, collaboration, and market development. Throughout the week, thousands of visitors engaged in exhibitions, curated experiences, and cultural programming across the district. As part of the smart and sustainable Msheireb Downtown Doha development, Doha Design District continues to lead with a future-focused model — one that integrates design excellence, creative entrepreneurship, and cross-sector collaboration. Dana Kazic, Director of Doha Design District, said: “We are proud to position Doha Design District as a catalyst for cultural exchange and creative leadership in the region. By hosting globally significant platforms and building strong international partnerships, we are shaping an ecosystem where talent, innovation, and artistic excellence thrive. Our ambition is clear: to elevate Doha as a key destination on the world’s cultural map.” With an expanding calendar of international collaborations and high-impact programming, Doha Design District continues to redefine the region’s creative landscape, setting new benchmarks for design, art, and cultural innovation. The creative district plays a pivotal role in advancing Qatar National Vision 2030 by empowering talent, supporting creative industries, and contributing to economic diversification through culture and innovation. Doha Design District sits at the center of Msheireb Downtown Doha, Qatar’s flagship smart and sustainable urban destination developed by Msheireb Properties. #DohaDesignDistrict

The Media Majlis Museum wrapped up its engagement at Web Summit Qatar 2026 as part of Northwestern University in Qatar’s expanded pavilion programming, engaging international audiences through an interactive exhibition examining the evolving relationship between media, technology, and storytelling.   The Museum was part of Northwestern Qatar’s broader engagement at the Summit, which this year featured an expanded pavilion and a comprehensive program of presentations, live podcast sessions, and interactive experiences.   Over the course of the Summit, the University delivered 57 sessions, including 29 presentations and 28 live podcast recordings. The program brought together 55 contributors, including 35 speakers and 29 podcasters, representing faculty, researchers, students, and collaborators from across the University’s academic and research initiatives.   “Platforms like Web Summit Qatar give us a valuable opportunity to showcase how our research, teaching, and creative work come together around the questions shaping media, technology, and communication today,” said Marwan M. Kraidy, dean and CEO of Northwestern University in Qatar. “Through the Media Majlis Museum, in particular, we were able to turn research and curatorial practice into experiences people can step into, engage with, and reflect on, while opening space for meaningful conversations with industry leaders, policymakers, creatives, and innovators, and highlighting the work of our faculty and students.”   As part of its programming, the Media Majlis Museum presented “Media Futures: Memes, Machines & New Realities,” a three-zone interactive exhibition that examines how digital culture, artificial intelligence, and emerging media practices are reshaping contemporary society.   The Meme Zone  explored the circulation and impact of viral culture through a curated selection of global memes. Meanwhile, the Machine Zone  presented 20 real-world case studies demonstrating how artificial intelligence and machine learning are influencing journalism, authorship, and information ethics, prompting consideration of issues related to accountability, authorship, and trust. The New Realities Zone  featured the immersive virtual reality film Remember “This Place: 31°20′46″N 34°46′46″E,” which engaged audiences with narratives of memory, displacement, and belonging.   In addition to the exhibition, the Museum hosted a series of micro-workshops and short-format learning sessions at the pavilion. These sessions addressed topics including media literacy, public storytelling, AI ethics, and digital creation. This includes “Media Futures: Meme, Machine & New Realities” by Alfredo Cramerotti, Director, Media Majlis Museum; “Designing the in-between” by Sjoerd Mol, Designer, Superposition; and “Interpretation Plan to immersive world” by Farouk Essalhi, Digital Multimedia Specialist, Media Majlis Museum.   The Museum also contributed to Northwestern Qatar’s Podcast Studio programming, hosting four episodes. These included conversations led by Cramerotti on Gulf Futurism with Amal Zeyad Ali, Assistant Curator, Media Majlis Museum; Digital and Film Culture in the Public Realm with Daniela Ariado, Curator, Founder of Screen City Biennial and Art Republic Platform; and Media and Art Ecosystems in the Gulf with Auronda Scalera, Curator, Lecturer, Researcher art & technology. In a fourth episode, Jack Thomas Taylor, Curator of Art, Media & technology, Media Majlis Museum, hosted Merve Tabur, Lecturer, University of Utrecht, in a discussion titled Curating as Knowledge.   Reflecting on the museum’s participation, Cramerotti said, “Web Summit Qatar offers a vital platform to reflect on how media, technology, and culture are evolving together,” adding that, “Our participation brings research, curatorial practice, and immersive storytelling into direct conversation with global audiences.”   Through its participation in Web Summit Qatar 2026, the Media Majlis Museum contributed to Northwestern University in Qatar’s broader efforts to engage directly with industry leaders, policymakers, creatives, and innovators, while showcasing work by our faculty and students. #MediaMajlisMuseum