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Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, successfully hosted an exclusive customer and media event at the prestigious Gewan Golf Club on Gewan Island over three days. The event brought together more than 200 attendees, including valued Mercedes-Benz customers, media representatives, and automotive enthusiasts, for memorable days of luxury, performance, and community engagement. Guests enjoyed the opportunity to experience the latest Mercedes-Benz models firsthand through exclusive test drives featuring the powerful and elegant Mercedes-AMG SL 55, among other distinguished vehicles. In addition, a selection of high-end luxury Mercedes-Benz models was showcased on the course, allowing attendees to admire the design and craftsmanship of the cars up close. The event also included a dedicated golf clinic where participants enjoyed professional training sessions and practice rounds, combining the thrill of driving with the sophistication of golf in an inspiring setting. This initiative reflects NBK Automobiles’ ongoing commitment to creating community-focused experiences that strengthen the connection with its customers and partners, while showcasing the innovation, craftsmanship, and driving excellence of Mercedes-Benz. Nasser Bin Khaled Automobiles continues to host exclusive activations and community events that reflect its dedication to providing unparalleled experiences to Mercedes-Benz customers and enthusiasts in Qatar. Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.   #NBK

Qatar Islamic Insurance Group (QIIG) has announced the signing of a strategic partnership with PayLater , the first Qatari company licensed by the Qatar Central Bank to provide Buy Now, Pay Later (BNPL)  services in compliance with Shari’a principles. This partnership marks a significant step towards enhancing flexible and ethical payment solutions for QIIG customers across Qatar. The agreement was signed during an official ceremony attended by Mr. Mohammed Al-Rasheed , Executive Director of Motor Insurance at Qatar Islamic Insurance Group, and Mr. Mohammad Al Delaimi , Co-Founder of PayLater, along with several senior executives from both companies. In his remarks, Mr. Al-Rasheed stated: “This partnership reinforces QIIG’s vision to enhance customer experience through innovative and accessible insurance solutions. Providing flexible installment options for our insurance products reflects our commitment to offering customers the financial convenience they need while also keeping pace with digital advancements through effective and fruitful partnerships.” On his part, Mr. Al Delaimi, representing PayLater, commented: “This partnership reflects our shared commitment to driving innovation in Qatar’s financial sector. Integrating PayLater’s services with QIIG’s trusted insurance solutions empowers customers to manage their premiums more flexibly and conveniently. Together, we are building customer-centric solutions that promote responsible financial empowerment and contribute to advancing the country’s fintech ecosystem.” Through this partnership, QIIG customers will now be able to purchase any insurance product offered by the company and pay the premiums in four equal, interest-free installments using PayLater’s service. This ensures a seamless, secure, and fully Shari’a-compliant payment experience, aligning with Qatar’s digital transformation goals. This collaboration underscores QIIG’s commitment to delivering innovative solutions that enhance customer satisfaction and contribute to the development of Qatar’s insurance sector through the adoption of advanced digital financial technologies. For more information about Qatar Islamic Insurance Group, please visit: www.qiic.com .qa To learn more about PayLater, please visit: www.paylaterapp.com About Qatar Islamic Insurance Group (QIIG) QIIG is the first Islamic insurance company established in Qatar and one of the pioneers of Takaful insurance in the region and globally. Operating in accordance with Shari’a principles, QIIG offers a wide range of innovative insurance products and services that combine Islamic values with advanced digital technologies. The Group is committed to providing reliable protection, exceptional service, and sustainable value in line with Qatar National Vision 2030. About PayLater PayLater is Qatar’s first licensed, Shari’a-compliant Buy Now, Pay Later provider, built for local trust, regulatory compliance, and technological innovation.   PayLater offers consumers interest-free, flexible checkout experiences while providing merchants with instant payouts, zero default risk, and seamless API integrations. #PayLater

Auto Class Cars, the authorized dealer of the MG brand in Qatar, together with MG Motor, has launched the all-new MG HS Hybrid+ in Qatar, offering a combinination of advanced hybrid performance, efficiency, striking design, and premium comfort for drivers seeking a smarter and more versatile SUV. The launching ceremony took place at the InterContinental Beach & Spa Hotel in Doha in the presence of Mr. Frank Zauner, General Manager, Zaher Janbieh General Sales Manager, and Ahmad Firoozi, Marketing Manager at Auto Class Cars, alongside distinguished guests, and representatives of media and influencers. The all-new MG HS Hybrid+ is the brand’s second hybrid model to be launched in Qatar, following the recent arrival of the MG 8 Plug-in Hybrid. During the event, the new MG HS Hybrid+ was unveiled, alongside the recently introduced MG 8 Plug-in Hybrid by Auto Class Cars in Qatar, allowing attendees to explore the outstanding features offered by these models. Mr. Frank Zauner, General Manager of Auto Class Cars emphasized in his speech the importance of Auto Class Cars’ carefully designed strategy to provide the latest models of the brand in Qatar, with the aim of meeting modern-day needs and keeping pace with advancements in this vital sector. “The launch of our new hybrid model marks a significant step in our ongoing strategy to shape a more sustainable future for mobility,” Zauner said. “As we continue to expand our portfolio with innovative and environmentally responsible vehicles, we are reaffirming our commitment to providing the community with smarter, cleaner, and more efficient transportation solutions. Designed to deliver both luxury and everyday comfort, this new hybrid offers an elevated driving experience that meets the needs of modern families—combining refined style, advanced technology, and environmental consciousness. This milestone reflects our belief that innovation and sustainability can coexist beautifully to drive progress for generations to come”. Ahmad Firoozi, Marketing Manager at Auto Class Cars said: “The launch of the MG HS Hybrid+ today comes shortly after the introduction of the MG 8 PHEV plug-in hybrid in Qatar. We look to the future with optimism and confidence that these new models will meet customers’ expectations and further enrich our extensive portfolio of diverse vehicles, aimed at fulfilling the needs and preferences of all customer segments”. The all-new MG HS Hybrid+ is powered by a responsive hybrid system that pairs a petrol engine with a powerful electric motor. The advanced powertrain adapts intelligently between Electric and Petrol modes, delivering smooth acceleration, reduced fuel consumption, and lower CO₂ emissions. With a range of up to 1,287 km, it offers the freedom to travel further with confidence. Designed to stand out, the HS Hybrid+ features a bold black grille with chrome accents, slimline LED headlights, a distinctive taillight bar, silver roof rails, and a sporty rear spoiler. Inside, the cabin is spacious and driver-focused, offering premium finishes, heated seating options, dual-zone air conditioning, and a multifunction steering wheel. The cabin also incorporates distinctive design touches, including a crystallised gear knob, that add a premium level of detail to the driver-focused environment. As with all MG models, technology plays a central role in the all-new MG HS Hybrid+. A 27-inch dual digital display system (infotainment and driver display) provides both style and functionality, while wireless smartphone charging and satellite navigation ensure drivers remain seamlessly connected. For added peace of mind, the HS Hybrid+ also offers MG Pilot – a suite of advanced driver-assistance systems. Features include Adaptive Cruise Control, Active Emergency Braking, Forward Collision Warning, Lane Keep Assist, Blind Spot Detection, and Rear Cross Traffic Alert, all contributing to its 5-Star Euro NCAP rating. Powering the all-new MG HS Hybrid+ is a 1.5T hybrid engine that produces an impressive 221 hp and 340 Nm of torque, ensuring a combined range of up to 1,287 km with seamless transitions between EV and petrol engine modes.   The HS range also includes two petrol-powered variants, launched earlier this year, offering drivers the choice between a 1.5T engine delivering 173 hp with a 7-speed dual-clutch transmission, or a 2.0T engine producing 231 hp with a 9-speed automatic transmission.   Across both hybrid and petrol versions, the MG HS delivers refined performance, superior handling dynamics, and enhanced NVH levels, ensuring every drive is smooth, responsive, and exhilarating — perfectly complemented by a sporty three-spoke squaricle steering wheel that adds a touch of dynamism to the experience.   The MG HS is one of the brand’s most successful models, with a particularly strong following in Europe where it was MG’s second best-selling car in 2024. And in the UK, birthplace of the brand, the HS has occupied a place in the top 10 best-selling cars both last year and this year to date. Moreover, the first generation of the popular SUV received the accolade of Middle East Car of the Year in 2020.   The all-new MG HS Hybrid+ is now available at MG showrooms in Qatar on Salwa Road and Lusail. Customers can enjoy MG’s comprehensive aftersales support, which includes a 6-year / 200,000-kilometre manufacturer warranty, an 8-year / 200,000-kilometre battery warranty, and access to a wide network of service centres ensuring complete peace of mind with every drive. #MG

Nasser Bin Khaled Heavy Equipment, a subsidiary of Nasser Bin Khaled Group, successfully concluded its participation at the Qatar Boat Show, recently held at the Old Doha Port.     Nasser Bin Khaled team was present throughout the four-day event, engaging with visitors, clients, and industry stakeholders to share detailed information about the MTU range of marine engines from Rolls-Royce. The team highlighted the engines’ advanced performance, exceptional reliability, and versatility across a wide range of marine applications. They also engaged directly with visitors and clients, responding to inquiries about the brand’s products, services, and technical solutions.   The exhibition served as a key platform to connect with industry professionals and marine enthusiasts, further reinforcing the company’s position and growing presence in the marine sector.   The company’s participation reflects its ongoing strategy to actively engage in national exhibitions and events that contribute to enhancing Qatar’s standing on the international stage.   Eyad Rashid, General Manager of Nasser Bin Khaled Heavy Equipment, said: “We are proud to have participated in the Qatar Boat Show 2025, which provided us with a valuable opportunity to engage directly with new customers and showcase our products and after-sales services. Nasser Bin Khaled Heavy Equipment remains committed to our community by delivering the best products and services that meet customer expectations and offer optimal solutions. Today, we reaffirm our strong presence, and our premium products and services in Qatar.”   NBK Heavy Equipment, founded in 1975, has played an integral role in supporting the progress of Qatar by providing the most reliable machines and equipment across several sectors. With more than 25 Million QAR spare parts inventory and backed by highly skilled and certified employees, NBK Heavy Equipment offers outstanding care to all customers including those who operate MTU Engines from Private Yachts to Mega Ships.   Holding key partnerships with many leading global manufacturers of heavy equipment and operating a well-staffed field force and service centers, NBK Heavy Equipment is actively collaborating with enterprises and building Qatar’s future. #NBKHeavyEquipment

Maison Farida, part of the Farida Bouzguenda label founded in 1987 in Tunisia. This gourmet journey continues in the respect of tradition while offering gourmets the audacity of culinary innovations. Our know-how reinvents pastry for a taste experience rich in aromas. Unique creations combining tradition and modernity. A delicious combination of exquisite flavors from here and elsewhere.   Le divin - Maison Farida Maison Farida is a gourmet chocolate company that blends French savoir-faire with Tunisian flavors to create luxury chocolates and patisseries. The "story" behind the brand is centered on a fusion of these two cultures, offering high-quality, artisan creations for special occasions, gifts, and everyday indulgence. They are known for being an international brand with a presence in places like Dubai and Paris, and they have a strong local presence in Qatar, as seen from their Doha-based Instagram page.  Cultural Fusion : The brand's story is built on the synergy between French pastry techniques and Tunisian flavors, bringing a unique combination to the international luxury food scene. Gourmet Experience : They aim to provide an unforgettable experience through passion and excellence, emphasizing authentic, gourmet craftsmanship in their creations. Products : Maison Farida offers a range of high-end products, including luxury chocolates, patisseries, and gift boxes, suitable for various events like weddings, parties, and special occasions. International Presence : The company has a global reach, promoting its creations in different parts of the world, from the Middle East to Europe. Local Presence : They have a specific local presence in Qatar, with a Doha Instagram page serving the local market for orders and engagement.   OUR LOCATIONS: Qatar, Paris, Tunisia INSTAGRAM: maisonfarida.qa NUMBER: 77823892   Indulge in the finest Tunisian sweets since 1987 Every bite will take you to a world of luxury #MAISONFARIDA

Carnegie Mellon University in Qatar (CMU-Q), a partner university of Qatar Foundation, hosted its largest-ever Future's Fair, providing an unparalleled opportunity for employers to connect with Qatar's most promising students and recent graduates. A record number of more than 70 leading local and international organizations attended to recruit from CMU-Q's exceptional talent pool. This year’s fair introduced individualized company booths to support networking and on-the-spot interviews. The exclusive event provided employers with a direct pipeline to CMU-Q students and alumni, who are trained to be skilled team players, problem solvers, and creative thinkers. "The sheer scale of this year's Future's Fair is a testament to the incredible demand for our graduates," said Michael Trick, dean of CMU-Q. "We provide an education that is rigorous, analytical, and collaborative. For employers in Qatar and the region, this event is the single best opportunity to meet the next generation of leaders and innovators who will drive their organizations forward." The Future’s Fair included representatives from the top employers of CMU-Q students. One third of the employed graduates of the Class of 2024 were hired by one of these seven organizations: QatarEnergy, Qatar Airways, Avey, Qatar Computing Research Institute, Ministry of Communications and Information Technology, KPMG and PwC. One of those employers, Qatar Airways, highlighted the real-world impact of hiring CMU-Q graduates. “CMU-Q graduates stand out for their readiness to transition seamlessly into the workplace,” said Arwa Al Mesallam, Talent Acquisition Business Partner at Qatar Airways. “They demonstrate strong research abilities, data-driven decision-making, and a mindset oriented toward innovation. Whether it’s advancing digital transformation, contributing to sustainability goals, or designing new solutions for aviation, they bring both creativity and practicality. Their ability to bridge theory with practice makes them natural contributors to Qatar Airways’ vision of excellence and innovation.” Avey, another major employer of CMU-Q graduates, also spoke to the caliber of the university’s talent. “CMU-Q students have shown that they are some of the highest-caliber talents the country has to offer,” said Moussa Zekak, COO of Avey. “Their commitment to work, honesty, and rigor is unmatched. We have a long-standing relationship with CMU-Q, from our Founder and CEO being a Computer Science professor at the university to a large percentage of our employees being CMU-Q graduates.” For many employers, it’s not just technical skill but also mindset that sets CMU-Q students apart. “CMU-Q students stand out for their technical depth, adaptability, and genuine interest in research and innovation,” said Keivin Isufaj, Software Engineer at Qatar Computing Research Institute (QCRI). “What impresses us most is their curiosity, passion, and the way they confidently present themselves while staying at the forefront of emerging technologies.” From the student perspective, CMU-Q’s unique academic and extracurricular offerings play a pivotal role in career readiness. “Studying business administration at CMU-Q prepared me for life after graduation through offering countless opportunities both inside and outside the classroom,” said Marwa Darwish, Class of 2024 Business Administration graduate and now Associate Consultant at PwC Middle East. “Academically, we had the opportunity to concentrate and minor in a variety of diverse areas and even potentially create a self-defined minor to explore new fields and we had access to the course offerings at other QF universities through cross-registration. Beyond the classroom, CMU-Q offered experiences that few universities provide, such as the opportunity to participate in a global learning trip or teach a student-designed course. These experiences truly set me and my classmates apart as CMU-Q graduates among other applicants in the job market.” The Future's Fair is one of many ways Carnegie Mellon University in Qatar connects its students with the professional community. The university provides year-round programming and support to help students build professional skills and network with industry leaders. CMU-Q students are educated to the same rigorous, world-class standards as those on the main campus in the United States, and are highly sought after for their analytical approach, collaborative mindset, and practical, hands-on experience. #Carnegie

#Vintagecouture

Amata Couture is born from a dream to unite the soul of Italian craftsmanship with the elegance of women in Qatar. Founded by Priscilla Nangeroni, the brand is an ode to timeless femininity, where every garment is a story woven in thread, an expression of strength, and a celebration of grace. Each creation is handcrafted in Italy by women, for women in Qatar. Behind every cut and every stitch stands the dedication of artisans who carry centuries of tradition in their hands. The result is clothing that embodies authenticity, refinement, and a quiet kind of luxury, one that empowers rather than overwhelms. What makes Amata Couture truly unique is the way it touches every part of a woman’s life. With immediate white-glove delivery across Qatar, garments arrive ready to be worn the very same day. To complete this intimate service, the brand partners with female tailors who visit clients in their homes, taking precise measurements and offering express adjustments when needed. It is couture shaped around the woman herself, offering not just garments but an experience of care, beauty, and belonging. Amata Couture is a promise that elegance can be lived every day. They believe that craftsmanship carries meaning, and true style begins when women create for women. A note from the Founder Ciao, I’m Priscilla Nangeroni, an Italian woman with a love for beauty that tells a story, and a deep respect for the timeless art of craftsmanship.When I moved to Doha, I brought with me not just my roots, but a vision: to create a space where the elegance of Italy could meet the grace and sophistication of women in Qatar. I was inspired by the way women here express themselves, with strength, refinement, and presence. I knew I wanted to offer something that felt just as intentional. That’s how Amata Couture was born. I don’t design these pieces. I discover them. Each garment is carefully selected from trusted Italian artisans who have spent decades perfecting their craft. Every cut, every thread, every detail speaks of excellence, tradition, and quiet luxury. Amata Couture is my way of building a bridge between two worlds I love. It’s a curated collection for women who value quality, who feel empowered in elegance, and who understand that true style doesn’t chase trends. It carries meaning. I’m grateful to have you on this journey with me. Con affetto, Priscilla Nangeroni I moved to Doha, I brought with me not just my roots, but a vision: to

In a world where luxury is often created to impress, Havia Caviar was born from something far more intimate: family, tradition, and the joy of sharing. Our story began simply. What started as a delicacy enjoyed around our own table became a cherished ritual - a way to mark gatherings and celebrations with something truly special. Over time, this ritual became part of who we were, a symbol of connection, generosity, and her-itage. It wasn’t long before this passion extended beyond our household. We offered it as gifts to loved ones, family and friends alike. What began as a gesture of thoughtfulness soon became a tradi-tion of generosity. The reactions were always the same: admiration for its quality, freshness, and the sense of celebration it brought. Friends encouraged us, saying, “This is too good not to share with the world.” That encouragement became the spark. What began as a family indulgence evolved into Havia Caviar, a brand built on authenticity, elegance, and the same spirit of sharing that first inspired us. Every tin still carries the essence of those early days: laughter, gatherings, and the joy of ex-periencing something rare together. The Meaning of Our Name Havia’s name is a reflection of heritage. In modern Persian, the word caviar is written as كافيار (kâvyâr). Its roots pass through Ottoman Turkish (havyar), borrowed from Old Persian خاويار (khâvyâr). From this lineage came Havia, a name that honors the timeless origins of caviar while giving it a fresh identity for today’s tables. Designing the Havia Experience At Havia, we believe the experience begins long before the first taste. That is why we collabo-rated with an Argentinean designer to create a tin as refined as the caviar it carries. Every detail was considered - the depth of color, the shape, the finish - all crafted to evoke elegance and anticipation from the moment it is placed in your hands. More than packaging, it is part of the story, a vessel that transforms caviar into a complete sensory experience, where heritage meets design and indulgence becomes unforgettable. Luxury Born from Love Today, Havia Caviar is more than just a delicacy. It is an experience, a bridge between tradition and modern indulgence. Every element, from our artisanal packaging to our curated pairings, reflects the values we began with: authenticity, generosity, and an unwavering commitment to quality. At its heart, Havia Caviar is proof that the most extraordinary luxuries are born not from busi-ness, but from love. And when you open a tin of Havia Caviar, you are not just tasting one of the world’s finest delicacies - you are sharing in Havia’s journey. #HAVIACAVIAR

After nearly three decades at the forefront of Europe’s automotive events scene, Ronald van den Broek has set his sights firmly on the Middle East. The Dutch event producer — known for creating large-scale car festivals across the Netherlands, Belgium, and Germany — saw in 2023 the perfect moment to expand his passion-driven concept into a new region.   “In Europe we organize between 20 and 30 events each year,” Van den Broek explains. “But the idea of bringing that same energy to the Middle East — where car culture is deeply rooted in lifestyle — really excited me. Dubai was our first step, and it worked beautifully to fill the European winter season with automotive action.”   Following the success in Dubai, Qatar soon followed. In 2024, Van den Broek and his team launched AutoMadness Qatar at the Qatar National Convention Centre (QNCC). This November, the event evolves into The Grand Auto Show — a true national celebration of cars and innovation in a country that hasn’t hosted such a show for several years.   From 20 to 22 November, the QNCC will be transformed into a 30,000 m² automotive playground, combining indoor halls with an outdoor arena for live drift performances. “We want to festivalize the car show experience,” he says. “Not just cars on carpets, but a real experience that mixes entertainment, innovation, and emotion. We’ve proven the concept in Europe — for example at the Brussels Auto Show 2024 with more than 120,000 visitors — and now it’s time to bring that same energy here.”   The Grand Auto Show will feature a Car Catwalk, an outdoor drift arena, and a strong presence from both international and Chinese car brands introducing affordable new technologies to the region.   But beyond the business of exhibitions and brand showcases, Van den Broek’s passion for cars runs deep. “I’ve been a car lover all my life,” he admits. “From a very young age I was obsessed with BMWs, and my ultimate dream car was the Lamborghini Countach — the poster car on my wall as a kid. That dream came true about ten years ago when I bought my first Countach, a white 5000 S. Since then, several Lamborghinis have passed through my garage.”   That personal enthusiasm continues to drive his vision for The Grand Auto Show and its future expansion. “Qatar feels like just the beginning,” he says. “We’re already exploring Riyadh in Saudi Arabia as the next step in this Middle East journey. The appetite for cars, entertainment, and lifestyle here is incredible — it’s a region that truly understands automotive passion.” #RonaldvandenBroek #TheGrandAutoShow

Becoming a successful chef is a journey paved with dedication and resilience. Beyond mastering culinary skills, a chef must embody leadership and creativity. Each dish crafted tells a story of passion, innovation, and a commitment to excellence.   In this cookbook, I invite you to explore not just recipes, but the artistry and heart behind each creation. It’s my best career choice—a path that began with a deep-seated passion for flavors, textures, and the joy of bringing people together through food.   I’ll also share my personal journey, from the early days of experimenting in the kitchen to the moments that shaped my culinary philosophy. Whether you’re a seasoned chef or an aspiring culinary enthusiast, may these pages of cookbook inspire you to embrace your own culinary journey with courage and creativity.   A Culinary Awakening   In the quiet village in Kazakhstan, nestled amidst rolling hills and fertile farmland, a young girl named Aigerim spent her days surrounded by the sights, sounds, and aromas of her mother’s kitchen. From an early age, she watched with wide-eyed fascination as her family turned simple ingredients into sustaining masterpieces. The sizzle of onions hitting hot oil, the delicate aroma of freshly baked bread, the bubbling of stews, and the gentle simmer of soups filled Aigerim’s senses and sparked curiosity that would shape her future.   Born in a middle-class family who worked hard, Aigerim’s parents instilled in her a strong work ethic, humility, and resilience. In their modest household, food was not merely sustenance, but a celebration of family, tradition, and love. These values influenced her approach to cooking from the beginning.   As she grew older, she found herself drawn to the kitchen not only for nourishment, but for inspiration. For Aigerim, food was art—a way to express creativity and emotion. She began experimenting with recipes, sometimes guided by her mother’s wisdom, other times daring to add her own flair. Mistakes became her teachers, and small successes fueled her ambition.   Her decision to pursue a career in the culinary world was not without challenges. In a society where many still viewed the kitchen as a woman’s domestic responsibility rather than a professional calling, Aigerim’s choice was bold, even unconventional. Yet her unwavering passion for flavors, textures, and the joy of bringing people together through food gave her strength.   Resources were limited, but her determination was limitless. She studied cookbooks borrowed from neighbors, observed cooking shows when she could, and spent countless hours honing her craft. Each meal she prepared carried not only the ingredients at hand, but also the patience, discipline, and sacrifice that built her foundation as a chef.   Resilience became her constant companion. While others questioned her ambitions, she viewed skepticism as fuel for growth. With every obstacle, she pressed forward. With each new skill mastered, her confidence grew.   As Aigerim’s culinary path unfolded, her dreams expanded beyond the borders of her village. She envisioned kitchens filled with innovation, where traditions could be honored and reimagined, where cultures could blend harmoniously on a plate. The possibility of shaping her own future through food became more than a dream—it became a mission.   This vision carried her far from the quiet fields of Kazakhstan to bustling cities, world-class kitchens, and international stages. From humble beginnings, she was propelled by a fire that would not be extinguished.   Thus began Aigerim’s culinary awakening—a journey filled with flavor, creativity, and the promise of success that awaited just on the horizon.   But first things first. #CHEFAIGERIM

From luxury hospitality to high-octane automotive showcases, Kristina Kovshun’s career is a masterclass in vision, precision, and reinvention. As Project Manager of The Grand Auto Show 2025, she is shaping one of Qatar’s most anticipated luxury automotive events. We sat down with Kristina to explore her journey—from global hospitality beginnings to steering Qatar’s next big motoring milestone.   Foundation and Professional Pivot   Q:  Your career spans from earning an MBA at the prestigious Les Roches to building a hospitality business in Istanbul. How did that international foundation prepare you for the Qatari market?   A:  My education at Les Roches Hospitality School gave me a solid foundation in global standards and operational excellence. Living and working in Istanbul for ten years refined that into a hands-on, A-to-Z approach to business. When I arrived in Qatar in 2020, I was ready to transition from traditional hotel operations—like my ten-month Sales & Marketing trainee role at W Doha—into full-scope consulting as a Managing Partner. Today, I specialize in delivering complete business concepts: from developing the idea to launching fully operational cafes, restaurants, retail spaces, and beauty centers. My mission is always to provide a 360° business solution, not just a single piece of the puzzle.   Q:  After ten years in Istanbul’s hospitality industry, you moved to Qatar in 2020. How did you make the transition from a traditional industry role to becoming an A-to-Z business consultant and Managing Partner?   A:  Moving to Qatar in February 2020 was a conscious entrepreneurial leap. I quickly realized the local market highly values hands-on expertise that covers every phase of business development. My time in Istanbul had equipped me to manage projects from concept through operations and profitability. I applied that experience to new ventures in Qatar—cafes, restaurants, beauty lounges, and shops—overseeing everything from concept creation and licensing to staffing and marketing. As a Managing Partner, I’ve always focused on creating sustainable businesses that generate measurable results from day one.   ⸻   The Supercar Pivot and The Grand Auto Show 2025   Q:  Your career has recently taken a fascinating turn toward the automotive world. What inspired this pivot, and how did your personal passion for cars—from your first BMW to your Bentley Continental and now your Mercedes-AMG GTR—shape this new direction?   A:  Cars have always been one of my greatest passions, alongside sports. Between 2009 and 2025, I’ve personally owned twelve cars. In 2022, when I became the proud owner of a Mercedes-AMG GTR, I became actively involved in the regional Supercar community. That passion evolved into purpose when I joined the organizing team for  402 Automotive Events – Automadness 2024  in Qatar, where I managed F&B and entertainment. The experience allowed me to merge my hospitality expertise with large-scale event management, opening the door to my current role as Project Manager of  The Grand Auto Show 2025 , an opportunity offered by Mr. Ronald himself.   Q:  The Grand Auto Show 2025 is a major project. What are the key milestones you’ve achieved so far?   A:  Compared to last year, our progress has been exceptional. I’m especially proud to have secured the Patronage of Sheikh Faisal bin Qassim Al Thani and a major sponsorship partnership with Snoonu. On the commercial side, I successfully finalized significant exhibition contracts, including spaces of 700 m² and 500 m² with leading car dealerships. These accomplishments highlight our vision to create not just an event, but a  commercial platform  that connects top automotive brands, industry leaders, and luxury lifestyle enthusiasts. It’s a demanding, full-time role that draws on every bit of my project management experience from hospitality openings to large-scale international events.   ⸻   Vision and Future   Q:  Once The Grand Auto Show 2025 concludes, what’s next for you? Do you see your future rooted in the automotive industry?   A:  Absolutely. The Grand Auto Show 2025 is only the beginning. I’m fully committed to making it the benchmark for automotive events in the region. Beyond that, I aim to expand my portfolio into more high-profile, large-scale events across Qatar and the wider Middle East—projects that combine strategic partnerships, luxury experiences, and community engagement. This field perfectly merges my business expertise with my lifelong passion for performance and innovation.   ⸻   Empowering Entrepreneurs   Q:  What advice would you offer to young entrepreneurs looking to launch a business or project in Qatar today?   A:  My philosophy is simple:  Localize, Formalize, and Digitize. Localize:  Understand the market and build strong, trustworthy relationships. Your reputation is your most asset—keep your word, always. Formalize:  Set a solid legal and operational foundation through local partnerships, or by registering with QFC or QFZ. Digitize and Innovate:  Build your business within the digital ecosystem from day one. Don’t settle for just a basic website—integrate with local digital platforms like Snoonu and embrace technology as a growth tool.   And most importantly—be passionate. When your passion drives your purpose, success naturally follows. #KristinaKovshun